Sponsored Content by Intuit QuickBooks

Why small business banking will never be the same — it will be better

People who don’t run a business might assume managing one is a matter of simple input and output — money comes in through payments and out through expenses like payroll. All small businesses can be equated to more complicated versions of lemonade stands where plump piles of cash sit in tiny cashier’s boxes.

What a lovely misunderstanding.

For most small business owners, cash flow is not always smooth or straightforward. They can be one late invoice away from a cash flow crunch, yet still have to pay employees, cover bills, and make purchases to keep their business operating. Cash flow is always happening in real-time, so small business owners are constantly evaluating how much money they have today and how much they will have tomorrow. A late invoice should not stand in the way of a business making payroll or being able to buy supplies.

With more than 50% of small businesses failing in their first five years, understanding cash flow — right here, right now — is essential and often stressful. Questions like, “Do we have enough in the bank to pay our next bill?” or “Can we make payroll before that outstanding invoice comes through?” can lead to many sleepless nights. 

“It always starts with receivables,” explains Rania Succar, SVP and Business Leader at QuickBooks Payments and Capital. “Most small businesses struggle to get the money they’re due, which leads to many downstream problems.” 

One of those problems? Unfocused banking habits and an incomplete picture of the business’s finances.

To counter delays or variability in payment, owners are known to spread finances across multiple bank accounts. They often cobble together different banking services to manage the various types of finances they need to track — sometimes signing up for as many as 6-8 different services at once. There’s an “income” account, say, and a “payroll” account. (That way depletion in one doesn’t necessarily affect the flow of another). In messier times, perhaps, an owner might pay expenses out of a personal account or forgo their own paycheck altogether. Every owner seems to have their own delicate system of spreadsheets and browser tabs — each aimed at balancing money in with money out.

Image Credits: Getty Images

Now during a pandemic in which half of small businesses are expecting revenue to decline, banking has reached a bit of a judgment day. Issues with getting PPP loans from traditional banks and the inaccessibility of physical banks have heightened the urgency for a better system for small businesses, and online solutions like QuickBooks Cash are stepping up to the plate.

“A third of small businesses are telling us they want to move online,” says Succar. “It’s a lot harder to get to a bank right now.”

That’s where new products like QuickBooks Cash are coming in — to reinvent financial management for small businesses through a comprehensive fintech platform. The core benefits of online systems like QuickBooks Cash are visibility, predictability, and speed. Here’s why: 


Quite simply, platforms like QuickBooks Cash put everything on one screen. Small business owners can track receivables, expenses, and payroll all at once, in one place. 

Most useful in the pursuit of visibility, perhaps, is the feature of “envelopes,” which are basically sub-accounts in which owners can categorize their cash however they see fit. Envelopes alleviate the need for extra bank accounts. (Worth noting each individual envelope also receives interest — in QuickBooks Cash, for example, it’s 1%. 

You could see envelopes especially useful for any business whose cash flow must be distinctly organized — like, say, a non-profit, whose donations are often required to be applied in a certain manner. Envelopes segment the business without fracturing the holistic vision of its finances.


Fintech services can utilize artificial intelligence and machine learning to help small business owners better see their future. QuickBooks Cash, for example, includes a cash flow planner that helps businesses predict cash flow up to 90 days out. QuickBooks built its forecasting system off data compiled from over 26B transactions.

You can receive alerts when cash flow is limited so you can make better decisions about how to allocate funds and actually avoid problems — liking being late on an invoice — before they occur. It’s worth noting that QuickBooks Cash allows for a meld of AI predictions and human accountability: For example, the owner of a landscaping company might know there will be heavy rains and increased revenue this quarter. They can create an event that indicates an increase in revenue to anticipate this change. Manual adaptability like this is especially critical amidst the pandemic when regulations and behavior change day-to-day.

By being able to anticipate cash flow, small business owners can more quickly and accurately decide whether they need to expedite payment from a customer, acquire new customers, or alter expenses. They’re able to save time, stay nimble, and ensure receivables are accurately accounted for.

Image Credits: Getty Images


According to Succar, small business owners often make biweekly trips to the physical bank. With QuickBooks Cash, you can do everything online, including opening your account for free.

More importantly, however, platforms like QuickBooks Cash are dramatically reducing lag times in transactions, specifically payroll, which can take a week at best to complete with traditional banking processes. With QuickBooks Cash, same day payroll is now 100% possible for qualifying users.

Same day payroll is, perhaps, the most essential optimization in small business banking. That’s because owners are so committed to paying their workers. 

Explaining how payroll is so top-of-mind for business owners, Succar recalls how her own mother manages payroll at her medical office. “My mom does a crazy hack — she’ll move a little bit of money every day to make sure she has enough in payroll. She doesn’t trust herself to leave everything in the main account because payroll is so critical to her and the business.” 

Although challenges have been exacerbated in the pandemic, products like QuickBooks Cash are helping to build ground for a more fruitful future for small businesses. Hopefully a reduction in banking chaos can help small businesses get paid, retain customers, and set themselves up for long-term success.

To learn more about how QuickBooks Cash could help your small business, visit this website.

More TechCrunch

Welcome back to TechCrunch’s Week in Review. This week had two major events from OpenAI and Google. OpenAI’s spring update event saw the reveal of its new model, GPT-4o, which…

OpenAI and Google lay out their competing AI visions

Expedia says Rathi Murthy and Sreenivas Rachamadugu, respectively its CTO and senior vice president of core services product & engineering, are no longer employed at the travel booking company. In…

Expedia says two execs dismissed after ‘violation of company policy’

When Jeffrey Wang posted to X asking if anyone wanted to go in on an order of fancy-but-affordable office nap pods, he didn’t expect the post to go viral.

With AI startups booming, nap pods and Silicon Valley hustle culture are back

OpenAI’s Superalignment team, responsible for developing ways to govern and steer “superintelligent” AI systems, was promised 20% of the company’s compute resources, according to a person from that team. But…

OpenAI created a team to control ‘superintelligent’ AI — then let it wither, source says

A new crop of early-stage startups — along with some recent VC investments — illustrates a niche emerging in the autonomous vehicle technology sector. Unlike the companies bringing robotaxis to…

VCs and the military are fueling self-driving startups that don’t need roads

When the founders of Sagetap, Sahil Khanna and Kevin Hughes, started working at early-stage enterprise software startups, they were surprised to find that the companies they worked at were trying…

Deal Dive: Sagetap looks to bring enterprise software sales into the 21st century

Keeping up with an industry as fast-moving as AI is a tall order. So until an AI can do it for you, here’s a handy roundup of recent stories in the world…

This Week in AI: OpenAI moves away from safety

After Apple loosened its App Store guidelines to permit game emulators, the retro game emulator Delta — an app 10 years in the making — hit the top of the…

Adobe comes after indie game emulator Delta for copying its logo

Meta is once again taking on its competitors by developing a feature that borrows concepts from others — in this case, BeReal and Snapchat. The company is developing a feature…

Meta’s latest experiment borrows from BeReal’s and Snapchat’s core ideas

Welcome to Startups Weekly! We’ve been drowning in AI news this week, with Google’s I/O setting the pace. And Elon Musk rages against the machine.

Startups Weekly: It’s the dawning of the age of AI — plus,  Musk is raging against the machine

IndieBio’s Bay Area incubator is about to debut its 15th cohort of biotech startups. We took special note of a few, which were making some major, bordering on ludicrous, claims…

IndieBio’s SF incubator lineup is making some wild biotech promises

YouTube TV has announced that its multiview feature for watching four streams at once is now available on Android phones and tablets. The Android launch comes two months after YouTube…

YouTube TV’s ‘multiview’ feature is now available on Android phones and tablets

CSC ServiceWorks provides laundry machines to thousands of residential homes and universities, but the company ignored requests to fix a security bug.

Two Santa Cruz students uncover security bug that could let millions do their laundry for free

TechCrunch Disrupt 2024 is just around the corner, and the buzz is palpable. But what if we told you there’s a chance for you to not just attend, but also…

Harness the TechCrunch Effect: Host a Side Event at Disrupt 2024

Decks are all about telling a compelling story and Goodcarbon does a good job on that front. But there’s important information missing too.

Pitch Deck Teardown: Goodcarbon’s $5.5M seed deck

Slack is making it difficult for its customers if they want the company to stop using its data for model training.

Slack under attack over sneaky AI training policy

A Texas-based company that provides health insurance and benefit plans disclosed a data breach affecting almost 2.5 million people, some of whom had their Social Security number stolen. WebTPA said…

Healthcare company WebTPA discloses breach affecting 2.5 million people

Microsoft won’t be facing antitrust scrutiny in the U.K. over its recent investment into French AI startup Mistral AI.

Microsoft dodges UK antitrust scrutiny over its Mistral AI stake

Ember has partnered with HSBC in the U.K. so that the bank’s business customers can access Ember’s services from their online accounts.

Embedded finance is still trendy as accounting automation startup Ember partners with HSBC UK

Kudos uses AI to figure out consumer spending habits so it can then provide more personalized financial advice, like maximizing rewards and utilizing credit effectively.

Kudos lands $10M for an AI smart wallet that picks the best credit card for purchases

The EU’s warning comes after Microsoft failed to respond to a legally binding request for information that focused on its generative AI tools.

EU warns Microsoft it could be fined billions over missing GenAI risk info

The prospects for troubled banking-as-a-service startup Synapse have gone from bad to worse this week after a United States Trustee filed an emergency motion on Wednesday.  The trustee is asking…

A US Trustee wants troubled fintech Synapse to be liquidated via Chapter 7 bankruptcy, cites ‘gross mismanagement’

U.K.-based Seraphim Space is spinning up its 13th accelerator program, with nine participating companies working on a range of tech from propulsion to in-space manufacturing and space situational awareness. The…

Seraphim’s latest space accelerator welcomes nine companies

OpenAI has reached a deal with Reddit to use the social news site’s data for training AI models. In a blog post on OpenAI’s press relations site, the company said…

OpenAI inks deal to train AI on Reddit data

X users will now be able to discover posts from new Communities that are trending directly from an Explore tab within the section.

X pushes more users to Communities

For Mark Zuckerberg’s 40th birthday, his wife got him a photoshoot. Zuckerberg gives the camera a sly smile as he sits amid a carefully crafted re-creation of his childhood bedroom.…

Mark Zuckerberg’s makeover: Midlife crisis or carefully crafted rebrand?

Strava announced a slew of features, including AI to weed out leaderboard cheats, a new ‘family’ subscription plan, dark mode and more.

Strava taps AI to weed out leaderboard cheats, unveils ‘family’ plan, dark mode and more

We all fall down sometimes. Astronauts are no exception. You need to be in peak physical condition for space travel, but bulky space suits and lower gravity levels can be…

Astronauts fall over. Robotic limbs can help them back up.

Microsoft will launch its custom Cobalt 100 chips to customers as a public preview at its Build conference next week, TechCrunch has learned. In an analyst briefing ahead of Build,…

Microsoft’s custom Cobalt chips will come to Azure next week

What a wild week for transportation news! It was a smorgasbord of news that seemed to touch every sector and theme in transportation.

Tesla keeps cutting jobs and the feds probe Waymo