Sarah Perez

Sarah Perez

Writer

Sarah currently works as a writer for TechCrunch, after having previously spent over three years at ReadWriteWeb. Prior to her work as a reporter, Sarah worked in I.T. across a number of industries, including banking, retail and software.

The Latest from Sarah Perez

Streaming service Quibi sells out of its $150M in first-year ad inventory

Jeffrey Katzenberg’s mobile-only streaming service Quibi hasn’t even launched, but it’s already sold out of its $150 million first-year advertising inventory, the company announced t

TikTok’s new set of safety videos teach users about features, the app’s focus on ‘positivity’

TikTok today released a new set of safety videos designed to playfully inform users about the app’s privacy controls and other features — like how to filter comments or report inappropriat

Amazon expands its in-store pickup service, Counter, to thousands more stores

Amazon Counter, the online retailer’s in-store pickup option that launched this summer at 100 Rite Aid locations in the U.S., is now expanding. The company announced today the service will reach

Salesforce Ventures’s John Somorjai warns N.C.’s politics could dampen its tech hub potential

North Carolina has been rising as an entrepreneurial hub. It’s now home to massive deals, like IBM buying Red Hat for $34 billion and Fortnite maker Epic Games raising a landmark $1.25 billion,

Food Network Kitchen brings live, interactive cooking classes to Echo Show, Fire TV & more

Someone is finally putting the Echo Show to good use. Today, Discovery announced the U.S. launch of its Food Network Kitchen subscription service, which will bring daily live and on-demand cooking cla

Roku buys adtech platform dataxu for $150 million

Roku is beefing up its advertising business with the acquisition of Boston-based dataxu, a demand-side platform that will allow marketers to plan, buy and optimize their video ad campaigns that run on

FTC settles with Devumi, a company that sold fake followers, for $2.5M

The U.S. Federal Trade Commission has put an end to the deceptive marketing tactics of Devumi, a company that sold fake indicators of social media influence — like Twitter followers, retweets, Y

Twitch hires former Zynga exec Doug Scott as chief marketing officer

Amazon-owned game streaming service Twitch has snagged Zynga’s chief marketing officer, Doug Scott, to join as its own CMO, the company announced today. At Zynga, Scott led global marketing for

Nielsen says it can now measure Amazon Prime Video

Nielsen announced this morning it will now be able to measure the viewing taking place on Amazon Prime Video, through its Subscription Video on Demand Content Ratings solution. This product, first lau

Netflix to raise $2 billion in debt to fund more content spending

For the second time this year, Netflix is offering $2 billion in debt to fund its investment in content, including original programming, content acquisitions, investments and more. The news was announ

AT&T TV Now streaming service gets yet another price hike

AT&T’s streaming service is again raising prices. AT&T’s TV Now, the service previously known as DirecTV Now, is bumping up its prices yet again — by as much as 30%, Bloomber

This Week in Apps: League of Legends goes mobile, Tim Cook talks to China and more

Welcome back to This Week in Apps, the Extra Crunch series that recaps the latest OS news, the applications they support, and the money that flows through it all. The app industry in 2018 saw 194 bi

T-Mobile partners with Jeffrey Katzenberg’s mobile streaming service Quibi

On the heels of getting the FCC’s proposal to merge with Sprint, T-Mobile announced a plan to partner with Jeffrey Katzenberg’s mobile streaming service, Quibi. According to statements pro

Google Maps adds more Waze-like features, including driving-incident reports

Google Maps is starting to look a lot more like Waze. Google today announced a series of new features that will allow drivers using the Maps app on iOS to report accidents, speed traps and traffic jam

Venmo to launch its first credit card in 2020

Venmo announced today its plans to launch its first-ever credit card. The card is being issued in partnership with Synchrony, already the issuer behind Venmo parent company PayPal’s Extras Maste

Snapchat goes after retailers and DTC brands with new Dynamic Ads

Snap today is announcing a new kind of advertising product, Dynamic Ads, that will help it to better attract ad dollars from retail, e-commerce and other direct-to-consumer brands — a group that

YouTube partners with Merchbar to sell music artists’ swag underneath videos

YouTube is partnering with Merchbar on a new integration that will allow artists to sell their official merchandise to their worldwide fans from a shelf just below the video. The addition is the lates

Hulu ramps up its personalization efforts, starting with launch of Like / Dislike buttons

Hulu says it’s working on several product changes to make its service more personalized to viewers. It recently launched an enhanced recommendation engine that now accounts for not just what you

Instagram will give you more control over your third-party apps…in about six months

Instagram is slowly rolling out a new feature that will help better protect your personal data from being accessed by your long-discarded, third-party applications — that is, any app you had on

Live Caption, Google’s automatic captioning technology, is now available on Pixel 4

Live Caption, Google’s automatic captioning system first introduced at its I/O developer conference this May, is now officially available, alongside the launch of the new Pixel 4. But unlike som
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