Venture

IT can play a major role in driving sustainability

Comment

plant growing on a computer circuit board
Image Credits: weerapatkiatdumrong (opens in a new window) / Getty Images

Jeff Kukowski

Contributor

Jeff Kukowski is CEO at CloudBolt, which helps companies automate easily, optimize continuously and govern at scale in hybrid and multicloud, multitool environments.

With data centers alone consuming around 1% of global electricity demand, IT departments have substantial influence on their organization’s sustainability goals.

Significantly reducing the amount of energy used to run workloads and business processes, however, requires intelligent automation, deep visibility, reducing shadow IT and optimizing CI/CD pipelines.

Intelligent automation

The State of FinOps 2021 report revealed that 39% of financial operations professionals’ number one problem is getting engineers to take action when cloud inefficiencies are identified. This inaction means a lot of money and energy is being wasted unnecessarily.

IT departments can make dramatic reductions in their use of electricity by leveraging intelligent automation and resource management. With an advanced, automated alert and visualization system, developers and other stakeholders across the organization can always be informed of the environmental impact of the decisions they make throughout their day.

For example, if a developer is provisioning a public cloud resource and a less energy-intensive option is available, they could receive a notification alerting them to the issue and suggesting the greener option.

Such a system could also leverage built-in guardrails to automatically turn off idle resources that are no longer in use, such as zombie VMs, neglected development environments and resources left running overnight and on weekends. When you don’t have to manually chase people down to remind them to turn things off or check recommitments with spreadsheets, less energy is wasted and less carbon is burned.

Deep visibility

The lack of visibility is one of the most pressing challenges in optimizing mutlicloud, multitool environments and truly realizing their benefits.

Major cloud providers such as AWS, Azure and GCP provide visibility tools, and they even offer tools that enable enterprises to measure carbon usage. However, these tools are cloud-native, which means they only work on that vendor’s products and services.

They can’t see across other clouds, so you have to use a collection of different tools and analyze different data sets. You need to collect the AWS data with AWS tools, the Azure data with Azure tools, etc. This needs to be done at regular intervals, and it’s usually done manually with spreadsheets.

Even if the different teams responsible for collecting this data always do it on time and without error (which is highly unlikely), the data then needs to be aggregated and analyzed. This is time-consuming and often gets pushed back and/or done haphazardly.

Having to go on a scavenger hunt across multiple teams and departments to gather emissions data is not optimal. Rather, enterprises need to gain full visibility across all clouds, tools and platforms.

Visibility tools must interoperate with every cloud you’re using, and data must be available from a single place where it can easily be viewed and analyzed. Data-driven insights gleaned from enterprisewide performance monitoring tools can help quickly point to problem areas, address inefficiencies and show opportunities for improvement. Greater cloud efficiency results in higher sustainability.

Reducing shadow IT

IT departments have a lot on their plate, and they can’t always resolve tickets as fast as their internal customers would like. This often results in DevOps bypassing IT and spinning up public cloud resources on their own to accomplish their tasks. However, this leads to “shadow IT,” with VMs and apps running in the background without IT’s knowledge.

Shadow IT has long been a problem for organizations. Gartner estimates that shadow IT accounts for 30%-40% of all enterprise IT spend. It makes sense that an opaque collection of unauthorized cloud applications will also use a significant amount of energy.

Many enterprises reduce or eliminate incentives for creating shadow IT by implementing self-service IT. In a self-serve environment, IT creates a preapproved catalog of resources that developers and engineers can access themselves through a single portal.

These resources might include storage, compute, networking or multitier app stacks. Employees can get what they need on their own, when they need them.

IT can also place guardrails on these resources, such as role-based access controls (RBAC) and permissions, usage quotas and cost controls, significantly reducing wasted resources and thereby wasted energy. Without proper guardrails and RBAC in place, workloads can spiral out of control and increase an organization’s carbon footprint.

Optimizing continuous integration/continuous deployment (CI/CD)

Continuous integration/continuous delivery (CI/CD) describes an approach to development that enables code changes to be delivered frequently and reliably. Enterprises invest in CI/CD to decrease time to market by developing and delivering applications faster and more reliably. CI/CD accomplishes this by enabling frequent updates and fixes in an ad hoc manner.

However, many CI/CD pipelines are still hindered by unreliable testing and spotty issue detection; and manual processes limit speed and agility. This leads to failed CI/CD pipelines and process restarts, and subsequently, wasted energy and higher carbon footprints.

To optimize CI/CD so it delivers on its business promises and slashes energy use and carbon emissions, enterprises should be able to proactively detect CI/CD pipeline infrastructure issues, such as unexpected changes to compute, storage and network configurations, before they cause failures.

Without continuous infrastructure testing solutions, enterprises will be trapped in a reactive mode when it comes to fixing CI/CD pipeline issues, diminishing the pipeline’s effectiveness and increasing energy consumption and waste.

The new cloud order is green

Multicloud architectures are going to keep growing in size and complexity, but the amount of carbon required to power them doesn’t have to.

The steps outlined above are key to further advance sustainability goals and reduce environmental impact.

We are all stewards of this planet and have a role to play. As IT forges the path forward into a cloud-driven digital future, we can do so guided by sustainable business practices. The sum of many small changes will lead to the transformative improvements that must be made.

More TechCrunch

Here’s what one insider said happened in the days leading up to the layoffs.

Tesla’s profitable Supercharger network is in limbo after Musk axed the entire team

StrictlyVC events deliver exclusive insider content from the Silicon Valley & Global VC scene while creating meaningful connections over cocktails and canapés with leading investors, entrepreneurs and executives. And TechCrunch…

Meesho, a leading e-commerce startup in India, has secured $275 million in a new funding round.

Meesho, an Indian social commerce platform with 150M transacting users, raises $275M

Some Indian government websites have allowed scammers to plant advertisements capable of redirecting visitors to online betting platforms. TechCrunch discovered around four dozen “gov.in” website links associated with Indian states,…

Scammers found planting online betting ads on Indian government websites

Around 550 employees across autonomous vehicle company Motional have been laid off, according to information taken from WARN notice filings and sources at the company.  Earlier this week, TechCrunch reported…

Motional cut about 550 employees, around 40%, in recent restructuring, sources say

The deck included some redacted numbers, but there was still enough data to get a good picture.

Pitch Deck Teardown: Cloudsmith’s $15M Series A deck

The company is describing the event as “a chance to demo some ChatGPT and GPT-4 updates.”

OpenAI’s ChatGPT announcement: What we know so far

Unlike ChatGPT, Claude did not become a new App Store hit.

Anthropic’s Claude sees tepid reception on iOS compared with ChatGPT’s debut

Welcome to Startups Weekly — Haje‘s weekly recap of everything you can’t miss from the world of startups. Sign up here to get it in your inbox every Friday. Look,…

Startups Weekly: Trouble in EV land and Peloton is circling the drain

Scarcely five months after its founding, hard tech startup Layup Parts has landed a $9 million round of financing led by Founders Fund to transform composites manufacturing. Lux Capital and Haystack…

Founders Fund leads financing of composites startup Layup Parts

AI startup Anthropic is changing its policies to allow minors to use its generative AI systems — in certain circumstances, at least.  Announced in a post on the company’s official…

Anthropic now lets kids use its AI tech — within limits

Zeekr’s market hype is noteworthy and may indicate that investors see value in the high-quality, low-price offerings of Chinese automakers.

The buzziest EV IPO of the year is a Chinese automaker

Venture capital has been hit hard by souring macroeconomic conditions over the past few years and it’s not yet clear how the market downturn affected VC fund performance. But recent…

VC fund performance is down sharply — but it may have already hit its lowest point

The person who claims to have 49 million Dell customer records told TechCrunch that he brute-forced an online company portal and scraped customer data, including physical addresses, directly from Dell’s…

Threat actor says he scraped 49M Dell customer addresses before the company found out

The social network has announced an updated version of its app that lets you offer feedback about its algorithmic feed so you can better customize it.

Bluesky now lets you personalize main Discover feed using new controls

Microsoft will launch its own mobile game store in July, the company announced at the Bloomberg Technology Summit on Thursday. Xbox president Sarah Bond shared that the company plans to…

Microsoft is launching its mobile game store in July

Smart ring maker Oura is launching two new features focused on heart health, the company announced on Friday. The first claims to help users get an idea of their cardiovascular…

Oura launches two new heart health features

Keeping up with an industry as fast-moving as AI is a tall order. So until an AI can do it for you, here’s a handy roundup of recent stories in the world…

This Week in AI: OpenAI considers allowing AI porn

Garena is quietly developing new India-themed games even though Free Fire, its biggest title, has still not made a comeback to the country.

Garena is quietly making India-themed games even as Free Fire’s relaunch remains doubtful

The U.S.’ NHTSA has opened a fourth investigation into the Fisker Ocean SUV, spurred by multiple claims of “inadvertent Automatic Emergency Braking.”

Fisker Ocean faces fourth federal safety probe

CoreWeave has formally opened an office in London that will serve as its European headquarters and home to two new data centers.

CoreWeave, a $19B AI compute provider, opens European HQ in London with plans for 2 UK data centers

The Series C funding, which brings its total raise to around $95 million, will go toward mass production of the startup’s inaugural products

AI chip startup DEEPX secures $80M Series C at a $529M valuation 

A dust-up between Evolve Bank & Trust, Mercury and Synapse has led TabaPay to abandon its acquisition plans of troubled banking-as-a-service startup Synapse.

Infighting among fintech players has caused TabaPay to ‘pull out’ from buying bankrupt Synapse

The problem is not the media, but the message.

Apple’s ‘Crush’ ad is disgusting

The Twitter for Android client was “a demo app that Google had created and gave to us,” says Particle co-founder and ex-Twitter employee Sara Beykpour.

Google built some of the first social apps for Android, including Twitter and others

WhatsApp is updating its mobile apps for a fresh and more streamlined look, while also introducing a new “darker dark mode,” the company announced on Thursday. The messaging app says…

WhatsApp’s latest update streamlines navigation and adds a ‘darker dark mode’

Plinky lets you solve the problem of saving and organizing links from anywhere with a focus on simplicity and customization.

Plinky is an app for you to collect and organize links easily

The keynote kicks off at 10 a.m. PT on Tuesday and will offer glimpses into the latest versions of Android, Wear OS and Android TV.

Google I/O 2024: How to watch

For cancer patients, medicines administered in clinical trials can help save or extend lives. But despite thousands of trials in the United States each year, only 3% to 5% of…

Triomics raises $15M Series A to automate cancer clinical trials matching

Welcome back to TechCrunch Mobility — your central hub for news and insights on the future of transportation. Sign up here for free — just click TechCrunch Mobility! Tap, tap.…

Tesla drives Luminar lidar sales and Motional pauses robotaxi plans