Media & Entertainment

Twitter to launch a revamped verification system with publicly documented guidelines

Comment

pattern of twitter's verified icon
Image Credits: Bryce Durbin / TechCrunch

Twitter is developing a new in-app system for requesting verification, according to a recent finding from reverse engineer Jane Manchun Wong, which Twitter has since confirmed. The discovery involves an added “Request Verification” option that appears in a redesigned account settings screen. This feature is not launched to the public, Twitter says.

Wong typically digs into Twitter and Facebook to discover features like these, making a name for herself as someone who scoops upcoming additions and changes to popular social apps before they go live.

In this case, she stumbled upon one of Twitter’s most-requested features outside of an edit button: a way to acquire the coveted blue checkmark typically reserved for public figures.

For years, Twitter’s verification system had been fairly ad hoc, which resulted in consumer confusion around what it means to be verified on its platform. The company wanted the system to convey that someone with a high-profile account is, in fact, who they say they are. But instead, the system was often perceived as one that anointed those Twitter considered “noteworthy figures.”

The checkmark came to mean a badge of honor, to sometimes disastrous results.

This issue came to a head in 2017 when critics discovered Twitter had verified the account belonging to Jason Kessler, the organizer of the white supremacist rally in Charlottesville, Va. in August that left one person dead. Twitter tried to explain that its system would award the verification badge to accounts of “public interest,” but critics argued that a known white supremacist isn’t even a figure that should be verified — especially when so many truly noteworthy figures are still not.

Afterward, Twitter said it would pause verifications while it figured out how to fix the system. It also pulled down the public submission form that allowed users to request verification as it worked to rethink its processes.

Later, in 2018, Twitter announced it would no longer prioritize its overhaul of the verification system to instead focus its efforts on election integrity. In the months that followed, Twitter slowed the pace of verifications, but didn’t entirely stop. It verified candidates who qualified for their primary ballot, which was an adjustment from the 2018 U.S. midterm elections. It also continued to verify elected officials who won a public office. More recently, Twitter began verifying authoritative health experts who were tweeting credible information about the novel coronavirus.

Now, the company is planning to bring back the option that allows individual users to request verification.

But this change isn’t merely about the reappearance of the feature Wong spotted, Twitter told TechCrunch. This time around, Twitter will also publicly document what qualifies a Twitter user to be verified. The hope is that with more clarity and transparency around the process, people will understand why the company makes the choices it does.

Twitter in the past had internal guidelines around verification, but this will be the first time Twitter has ever publicly and specifically documented those rules.

The company confirmed Wong’s finding shows the forthcoming option to request verification, but would not comment on when the new system would go live or what the new guidelines will state when they become available. Twitter said this is all part of the work that’s been underway since it first said it would revamp the verification system.

The company is often criticized for how it applies its rules — whether about banning or punishing accounts that break its terms of service, which tweets it removes entirely or how it applies fact-checks, for example. In other words, documentation of how verification works won’t necessarily put an end to criticism. But it could at least establish a baseline, allowing Twitter to then tease out which exceptions to its rules will ultimately require rewritten guidelines further down the road.

 

More TechCrunch

After Apple loosened its App Store guidelines to permit game emulators, the retro game emulator Delta — an app 10 years in the making — hit the top of the…

Adobe comes after indie game emulator Delta for copying its logo

Meta is once again taking on its competitors by developing a feature that borrows concepts from others — in this case, BeReal and Snapchat. The company is developing a feature…

Meta’s latest experiment borrows from BeReal’s and Snapchat’s core ideas

Welcome to Startups Weekly! We’ve been drowning in AI news this week, with Google’s I/O setting the pace. And Elon Musk rages against the machine.

Startups Weekly: It’s the dawning of the age of AI — plus,  Musk is raging against the machine

IndieBio’s Bay Area incubator is about to debut its 15th cohort of biotech startups. We took special note of a few, which were making some major, bordering on ludicrous, claims…

IndieBio’s SF incubator lineup is making some wild biotech promises

YouTube TV has announced that its multiview feature for watching four streams at once is now available on Android phones and tablets. The Android launch comes two months after YouTube…

YouTube TV’s ‘multiview’ feature is now available on Android phones and tablets

Featured Article

Two Santa Cruz students uncover security bug that could let millions do their laundry for free

CSC ServiceWorks provides laundry machines to thousands of residential homes and universities, but the company ignored requests to fix a security bug.

7 hours ago
Two Santa Cruz students uncover security bug that could let millions do their laundry for free

OpenAI’s Superalignment team, responsible for developing ways to govern and steer “superintelligent” AI systems, was promised 20% of the company’s compute resources, according to a person from that team. But…

OpenAI created a team to control ‘superintelligent’ AI — then let it wither, source says

TechCrunch Disrupt 2024 is just around the corner, and the buzz is palpable. But what if we told you there’s a chance for you to not just attend, but also…

Harness the TechCrunch Effect: Host a Side Event at Disrupt 2024

Decks are all about telling a compelling story and Goodcarbon does a good job on that front. But there’s important information missing too.

Pitch Deck Teardown: Goodcarbon’s $5.5M seed deck

Slack is making it difficult for its customers if they want the company to stop using its data for model training.

Slack under attack over sneaky AI training policy

A Texas-based company that provides health insurance and benefit plans disclosed a data breach affecting almost 2.5 million people, some of whom had their Social Security number stolen. WebTPA said…

Healthcare company WebTPA discloses breach affecting 2.5 million people

Featured Article

Microsoft dodges UK antitrust scrutiny over its Mistral AI stake

Microsoft won’t be facing antitrust scrutiny in the U.K. over its recent investment into French AI startup Mistral AI.

9 hours ago
Microsoft dodges UK antitrust scrutiny over its Mistral AI stake

Ember has partnered with HSBC in the U.K. so that the bank’s business customers can access Ember’s services from their online accounts.

Embedded finance is still trendy as accounting automation startup Ember partners with HSBC UK

Kudos uses AI to figure out consumer spending habits so it can then provide more personalized financial advice, like maximizing rewards and utilizing credit effectively.

Kudos lands $10M for an AI smart wallet that picks the best credit card for purchases

The EU’s warning comes after Microsoft failed to respond to a legally binding request for information that focused on its generative AI tools.

EU warns Microsoft it could be fined billions over missing GenAI risk info

The prospects for troubled banking-as-a-service startup Synapse have gone from bad to worse this week after a United States Trustee filed an emergency motion on Wednesday.  The trustee is asking…

A US Trustee wants troubled fintech Synapse to be liquidated via Chapter 7 bankruptcy, cites ‘gross mismanagement’

U.K.-based Seraphim Space is spinning up its 13th accelerator program, with nine participating companies working on a range of tech from propulsion to in-space manufacturing and space situational awareness. The…

Seraphim’s latest space accelerator welcomes nine companies

OpenAI has reached a deal with Reddit to use the social news site’s data for training AI models. In a blog post on OpenAI’s press relations site, the company said…

OpenAI inks deal to train AI on Reddit data

X users will now be able to discover posts from new Communities that are trending directly from an Explore tab within the section.

X pushes more users to Communities

For Mark Zuckerberg’s 40th birthday, his wife got him a photoshoot. Zuckerberg gives the camera a sly smile as he sits amid a carefully crafted re-creation of his childhood bedroom.…

Mark Zuckerberg’s makeover: Midlife crisis or carefully crafted rebrand?

Strava announced a slew of features, including AI to weed out leaderboard cheats, a new ‘family’ subscription plan, dark mode and more.

Strava taps AI to weed out leaderboard cheats, unveils ‘family’ plan, dark mode and more

We all fall down sometimes. Astronauts are no exception. You need to be in peak physical condition for space travel, but bulky space suits and lower gravity levels can be…

Astronauts fall over. Robotic limbs can help them back up.

Microsoft will launch its custom Cobalt 100 chips to customers as a public preview at its Build conference next week, TechCrunch has learned. In an analyst briefing ahead of Build,…

Microsoft’s custom Cobalt chips will come to Azure next week

What a wild week for transportation news! It was a smorgasbord of news that seemed to touch every sector and theme in transportation.

Tesla keeps cutting jobs and the feds probe Waymo

Sony Music Group has sent letters to more than 700 tech companies and music streaming services to warn them not to use its music to train AI without explicit permission.…

Sony Music warns tech companies over ‘unauthorized’ use of its content to train AI

Winston Chi, Butter’s founder and CEO, told TechCrunch that “most parties, including our investors and us, are making money” from the exit.

GrubMarket buys Butter to give its food distribution tech an AI boost

The investor lawsuit is related to Bolt securing a $30 million personal loan to Ryan Breslow, which was later defaulted on.

Bolt founder Ryan Breslow wants to settle an investor lawsuit by returning $37 million worth of shares

Meta, the parent company of Facebook, launched an enterprise version of the prominent social network in 2015. It always seemed like a stretch for a company built on a consumer…

With the end of Workplace, it’s fair to wonder if Meta was ever serious about the enterprise

X, formerly Twitter, turned TweetDeck into X Pro and pushed it behind a paywall. But there is a new column-based social media tool in town, and it’s from Instagram Threads.…

Meta Threads is testing pinned columns on the web, similar to the old TweetDeck

As part of 2024’s Accessibility Awareness Day, Google is showing off some updates to Android that should be useful to folks with mobility or vision impairments. Project Gameface allows gamers…

Google expands hands-free and eyes-free interfaces on Android