Featured Article

Why is AI so bad at spelling? Because image generators aren’t actually reading text

AI is seemingly unstoppable, but it can’t spell ‘burrito’

Comment

Firefly photograph of a street sign on a busy road near a billboard that says hello
Image Credits: Adobe Firefly

AIs are easily acing the SAT, defeating chess grandmasters and debugging code like it’s nothing. But put an AI up against some middle schoolers at the spelling bee, and it’ll get knocked out faster than you can say diffusion.

For all the advancements we’ve seen in AI, it still can’t spell. If you ask text-to-image generators like DALL-E to create a menu for a Mexican restaurant, you might spot some appetizing items like “taao,” “burto” and “enchida” amid a sea of other gibberish.

And while ChatGPT might be able to write your papers for you, it’s comically incompetent when you prompt it to come up with a 10-letter word without the letters “A” or “E” (it told me, “balaclava”). Meanwhile, when a friend tried to use Instagram’s AI to generate a sticker that said “new post,” it created a graphic that appeared to say something that we are not allowed to repeat on TechCrunch, a family website.

Image Credits: Microsoft Designer (DALL-E 3)

“Image generators tend to perform much better on artifacts like cars and people’s faces, and less so on smaller things like fingers and handwriting,” said Asmelash Teka Hadgu, co-founder of Lesan and a fellow at the DAIR Institute.

The underlying technology behind image and text generators are different, yet both kinds of models have similar struggles with details like spelling. Image generators generally use diffusion models, which reconstruct an image from noise. When it comes to text generators, large language models (LLMs) might seem like they’re reading and responding to your prompts like a human brain — but they’re actually using complex math to match the prompt’s pattern with one in its latent space, letting it continue the pattern with an answer.

“The diffusion models, the latest kind of algorithms used for image generation, are reconstructing a given input,” Hagdu told TechCrunch. “We can assume writings on an image are a very, very tiny part, so the image generator learns the patterns that cover more of these pixels.”

The algorithms are incentivized to recreate something that looks like what it’s seen in its training data, but it doesn’t natively know the rules that we take for granted — that “hello” is not spelled “heeelllooo,” and that human hands usually have five fingers.

“Even just last year, all these models were really bad at fingers, and that’s exactly the same problem as text,” said Matthew Guzdial, an AI researcher and assistant professor at the University of Alberta. “They’re getting really good at it locally, so if you look at a hand with six or seven fingers on it, you could say, ‘Oh wow, that looks like a finger.’ Similarly, with the generated text, you could say, that looks like an ‘H,’ and that looks like a ‘P,’ but they’re really bad at structuring these whole things together.”

Engineers can ameliorate these issues by augmenting their data sets with training models specifically designed to teach the AI what hands should look like. But experts don’t foresee these spelling issues resolving as quickly.

Image Credits: Adobe Firefly

“You can imagine doing something similar — if we just create a whole bunch of text, they can train a model to try to recognize what is good versus bad, and that might improve things a little bit. But unfortunately, the English language is really complicated,” Guzdial told TechCrunch. And the issue becomes even more complex when you consider how many different languages the AI has to learn to work with.

Some models, like Adobe Firefly, are taught to just not generate text at all. If you input something simple like “menu at a restaurant,” or “billboard with an advertisement,” you’ll get an image of a blank paper on a dinner table, or a white billboard on the highway. But if you put enough detail in your prompt, these guardrails are easy to bypass.

“You can think about it almost like they’re playing Whac-A-Mole, like, ‘Okay a lot of people are complaining about our hands — we’ll add a new thing just addressing hands to the next model,’ and so on and so forth,” Guzdial said. “But text is a lot harder. Because of this, even ChatGPT can’t really spell.”

On Reddit, YouTube and X, a few people have uploaded videos showing how ChatGPT fails at spelling in ASCII art, an early internet art form that uses text characters to create images. In one recent video, which was called a “prompt engineering hero’s journey,” someone painstakingly tries to guide ChatGPT through creating ASCII art that says “Honda.” They succeed in the end, but not without Odyssean trials and tribulations.

oh. my. GOD.
byu/debiEszter inChatGPT

“One hypothesis I have there is that they didn’t have a lot of ASCII art in their training,” said Hagdu. “That’s the simplest explanation.”

But at the core, LLMs just don’t understand what letters are, even if they can write sonnets in seconds.

“LLMs are based on this transformer architecture, which notably is not actually reading text. What happens when you input a prompt is that it’s translated into an encoding,” Guzdial said. “When it sees the word “the,” it has this one encoding of what “the” means, but it does not know about ‘T,’ ‘H,’ ‘E.’”

That’s why when you ask ChatGPT to produce a list of eight-letter words without an “O” or an “S,” it’s incorrect about half of the time. It doesn’t actually know what an “O” or “S” is (although it could probably quote you the Wikipedia history of the letter).

Though these DALL-E images of bad restaurant menus are funny, the AI’s shortcomings are useful when it comes to identifying misinformation. When we’re trying to see if a dubious image is real or AI-generated, we can learn a lot by looking at street signs, t-shirts with text, book pages or anything where a string of random letters might betray an image’s synthetic origins. And before these models got better at making hands, a sixth (or seventh, or eighth) finger could also be a giveaway.

But, Guzdial says, if we look close enough, it’s not just fingers and spelling that AI gets wrong.

“These models are making these small, local issues all of the time — it’s just that we’re particularly well-tuned to recognize some of them,” he said.

Image Credits: Adobe Firefly

To an average person, for example, an AI-generated image of a music store could be easily believable. But someone who knows a bit about music might see the same image and notice that some of the guitars have seven strings, or that the black and white keys on a piano are spaced out incorrectly.

Though these AI models are improving at an alarming rate, these tools are still bound to encounter issues like this, which limits the capacity of the technology.

“This is concrete progress, there’s no doubt about it,” Hagdu said. “But the kind of hype that this technology is getting is just insane.”

This Week in AI: Midjourney bets it can beat the copyright police

More TechCrunch

After Apple loosened its App Store guidelines to permit game emulators, the retro game emulator Delta — an app 10 years in the making — hit the top of the…

Adobe comes after indie game emulator Delta for copying its logo

Meta is once again taking on its competitors by developing a feature that borrows concepts from others — in this case, BeReal and Snapchat. The company is developing a feature…

Meta’s latest experiment borrows from BeReal’s and Snapchat’s core ideas

Welcome to Startups Weekly! We’ve been drowning in AI news this week, with Google’s I/O setting the pace. And Elon Musk rages against the machine.

Startups Weekly: It’s the dawning of the age of AI — plus,  Musk is raging against the machine

IndieBio’s Bay Area incubator is about to debut its 15th cohort of biotech startups. We took special note of a few, which were making some major, bordering on ludicrous, claims…

IndieBio’s SF incubator lineup is making some wild biotech promises

YouTube TV has announced that its multiview feature for watching four streams at once is now available on Android phones and tablets. The Android launch comes two months after YouTube…

YouTube TV’s ‘multiview’ feature is now available on Android phones and tablets

Featured Article

Two Santa Cruz students uncover security bug that could let millions do their laundry for free

CSC ServiceWorks provides laundry machines to thousands of residential homes and universities, but the company ignored requests to fix a security bug.

10 hours ago
Two Santa Cruz students uncover security bug that could let millions do their laundry for free

OpenAI’s Superalignment team, responsible for developing ways to govern and steer “superintelligent” AI systems, was promised 20% of the company’s compute resources, according to a person from that team. But…

OpenAI created a team to control ‘superintelligent’ AI — then let it wither, source says

TechCrunch Disrupt 2024 is just around the corner, and the buzz is palpable. But what if we told you there’s a chance for you to not just attend, but also…

Harness the TechCrunch Effect: Host a Side Event at Disrupt 2024

Decks are all about telling a compelling story and Goodcarbon does a good job on that front. But there’s important information missing too.

Pitch Deck Teardown: Goodcarbon’s $5.5M seed deck

Slack is making it difficult for its customers if they want the company to stop using its data for model training.

Slack under attack over sneaky AI training policy

A Texas-based company that provides health insurance and benefit plans disclosed a data breach affecting almost 2.5 million people, some of whom had their Social Security number stolen. WebTPA said…

Healthcare company WebTPA discloses breach affecting 2.5 million people

Featured Article

Microsoft dodges UK antitrust scrutiny over its Mistral AI stake

Microsoft won’t be facing antitrust scrutiny in the U.K. over its recent investment into French AI startup Mistral AI.

12 hours ago
Microsoft dodges UK antitrust scrutiny over its Mistral AI stake

Ember has partnered with HSBC in the U.K. so that the bank’s business customers can access Ember’s services from their online accounts.

Embedded finance is still trendy as accounting automation startup Ember partners with HSBC UK

Kudos uses AI to figure out consumer spending habits so it can then provide more personalized financial advice, like maximizing rewards and utilizing credit effectively.

Kudos lands $10M for an AI smart wallet that picks the best credit card for purchases

The EU’s warning comes after Microsoft failed to respond to a legally binding request for information that focused on its generative AI tools.

EU warns Microsoft it could be fined billions over missing GenAI risk info

The prospects for troubled banking-as-a-service startup Synapse have gone from bad to worse this week after a United States Trustee filed an emergency motion on Wednesday.  The trustee is asking…

A US Trustee wants troubled fintech Synapse to be liquidated via Chapter 7 bankruptcy, cites ‘gross mismanagement’

U.K.-based Seraphim Space is spinning up its 13th accelerator program, with nine participating companies working on a range of tech from propulsion to in-space manufacturing and space situational awareness. The…

Seraphim’s latest space accelerator welcomes nine companies

OpenAI has reached a deal with Reddit to use the social news site’s data for training AI models. In a blog post on OpenAI’s press relations site, the company said…

OpenAI inks deal to train AI on Reddit data

X users will now be able to discover posts from new Communities that are trending directly from an Explore tab within the section.

X pushes more users to Communities

For Mark Zuckerberg’s 40th birthday, his wife got him a photoshoot. Zuckerberg gives the camera a sly smile as he sits amid a carefully crafted re-creation of his childhood bedroom.…

Mark Zuckerberg’s makeover: Midlife crisis or carefully crafted rebrand?

Strava announced a slew of features, including AI to weed out leaderboard cheats, a new ‘family’ subscription plan, dark mode and more.

Strava taps AI to weed out leaderboard cheats, unveils ‘family’ plan, dark mode and more

We all fall down sometimes. Astronauts are no exception. You need to be in peak physical condition for space travel, but bulky space suits and lower gravity levels can be…

Astronauts fall over. Robotic limbs can help them back up.

Microsoft will launch its custom Cobalt 100 chips to customers as a public preview at its Build conference next week, TechCrunch has learned. In an analyst briefing ahead of Build,…

Microsoft’s custom Cobalt chips will come to Azure next week

What a wild week for transportation news! It was a smorgasbord of news that seemed to touch every sector and theme in transportation.

Tesla keeps cutting jobs and the feds probe Waymo

Sony Music Group has sent letters to more than 700 tech companies and music streaming services to warn them not to use its music to train AI without explicit permission.…

Sony Music warns tech companies over ‘unauthorized’ use of its content to train AI

Winston Chi, Butter’s founder and CEO, told TechCrunch that “most parties, including our investors and us, are making money” from the exit.

GrubMarket buys Butter to give its food distribution tech an AI boost

The investor lawsuit is related to Bolt securing a $30 million personal loan to Ryan Breslow, which was later defaulted on.

Bolt founder Ryan Breslow wants to settle an investor lawsuit by returning $37 million worth of shares

Meta, the parent company of Facebook, launched an enterprise version of the prominent social network in 2015. It always seemed like a stretch for a company built on a consumer…

With the end of Workplace, it’s fair to wonder if Meta was ever serious about the enterprise

X, formerly Twitter, turned TweetDeck into X Pro and pushed it behind a paywall. But there is a new column-based social media tool in town, and it’s from Instagram Threads.…

Meta Threads is testing pinned columns on the web, similar to the old TweetDeck

As part of 2024’s Accessibility Awareness Day, Google is showing off some updates to Android that should be useful to folks with mobility or vision impairments. Project Gameface allows gamers…

Google expands hands-free and eyes-free interfaces on Android