Hardware

Striiv Gamifies The Pedometer Craze

Comment

The pedometer – those little things you wear to measure your steps – has always been a weight loss gimmick. Only recently, however, have pedometers gotten smart enough to do more than just vaguely shame us into walking a little further. Take Striiv, for example. This keychain-sized device measures steps walked and stairs climbed and includes a unique set of cute little games that should, in theory, get you off your bum.

Like the FitBit, Striiv senses strides and stair climbs from the comfort of your pocket. It has a small LCD screen and lasts one week on one charge, making it quite Tamagotchi-like in its size and interface. To use it you just slip it into your pocket and it gives you goofy little badges (“Good start” for your first 150 steps, “Average Day” for 4900 steps, the average number of steps an American takes each day) and you can track your daily stats.

Then it gets a little weird. First, you can “donate” your steps to causes like “Clean Water,” the Rainforest, and Fighting Polio through GlobalGiving.org. You can also take little challenges like running 1300 steps in a few minutes or actually standing up off the couch at night.

Then there’s Myland. Myland is like Farmville in that you buy and plant trees using the “gold” you earn while walking. The less we say about this strange game the better.

Striiv syncs with Macs and PCs via a MicroUSB cable (it doesn’t support wireless connectivity) and costs the same as the new Fitbit Ultra, $99. The sync system sends your “donations” and other data to the server and updates your goals.

I’m a big fan of these sorts of tools. They encourage folks to exercise through what seems like play and they allow you to see how much you’ve walked during the day. Is Striiv better than Fitbit? I’m not sure — it’s a different demographic. The Striiv is a lot bigger and designed to actually sit on your keyring, and the Striiv offers more in the way of on-screen interactivity whereas Fitbit shines online. The Fitbit is also much smaller, which is a plus.

However, the Striiv is fun, cute, and entertaining which is more than I’ve ever asked for any piece of exercise equipment, let alone a pedometer.

The device will be available this weekend in stores.

Product Page

This slideshow requires JavaScript.

More TechCrunch

The official launch comes almost a year after YouTube began experimenting with AI-generated quizzes on its mobile app. 

Google is bringing AI-generated quizzes to academic videos on YouTube

Around 550 employees across autonomous vehicle company Motional have been laid off, according to information taken from WARN notice filings and sources at the company.  Earlier this week, TechCrunch reported…

Motional cut about 550 employees, around 40%, in recent restructuring, sources say

It ran 110 minutes, but Google managed to reference AI a whopping 121 times during its I/O 2024 (by its own count). CEO Sundar Pichai referenced the figure to wrap…

Google mentioned ‘AI’ 120+ times during its I/O keynote

Here are quick hits of the biggest news from the keynote as they are announced.

Google I/O 2024: Here’s everything Google just announced

Google Play has a new discovery feature for apps, new ways to acquire users, updates to Play Points, and other enhancements to developer-facing tools.

Google Play preps a new full-screen app discovery feature and adds more developer tools

Soon, Android users will be able to drag and drop AI-generated images directly into their Gmail, Google Messages and other apps.

Gemini on Android becomes more capable and works with Gmail, Messages, YouTube and more

Veo can capture different visual and cinematic styles, including shots of landscapes and timelapses, and make edits and adjustments to already-generated footage.

Google gets serious about AI-generated video at Google I/O 2024

In addition to the body of the emails themselves, the feature will also be able to analyze attachments, like PDFs.

Gemini comes to Gmail to summarize, draft emails, and more

The summaries are created based on Gemini’s analysis of insights from Google Maps’ community of more than 300 million contributors.

Google is bringing Gemini capabilities to Google Maps Platform

Google says that over 100,000 developers already tried the service.

Project IDX, Google’s next-gen IDE, is now in open beta

The system effectively listens for “conversation patterns commonly associated with scams” in-real time. 

Google will use Gemini to detect scams during calls

The standard Gemma models were only available in 2 billion and 7 billion parameter versions, making this quite a step up.

Google announces Gemma 2, a 27B-parameter version of its open model, launching in June

This is a great example of a company using generative AI to open its software to more users.

Google TalkBack will use Gemini to describe images for blind people

Firebase Genkit is an open source framework that enables developers to quickly build AI into new and existing applications.

Google launches Firebase Genkit, a new open source framework for building AI-powered apps

This will enable developers to use the on-device model to power their own AI features.

Google is building its Gemini Nano AI model into Chrome on the desktop

Google’s Circle to Search feature will now be able to solve more complex problems across psychics and math word problems. 

Circle to Search is now a better homework helper

People can now search using a video they upload combined with a text query to get an AI overview of the answers they need.

Google experiments with using video to search, thanks to Gemini AI

A search results page based on generative AI as its ranking mechanism will have wide-reaching consequences for online publishers.

Google will soon start using GenAI to organize some search results pages

Google has built a custom Gemini model for search to combine real-time information, Google’s ranking, long context and multimodal features.

Google is adding more AI to its search results

At its Google I/O developer conference, Google on Tuesday announced the next generation of its Tensor Processing Units (TPU) AI chips.

Google’s next-gen TPUs promise a 4.7x performance boost

Google is upgrading Gemini, its AI-powered chatbot, with features aimed at making the experience more ambient and contextually useful.

Google reveals plans for upgrading AI in the real world through Gemini Live at Google I/O 2024

Veo can generate few-seconds-long 1080p video clips given a text prompt.

Google’s image-generating AI gets an upgrade

At Google I/O, Google announced upgrades to Gemini 1.5 Pro, including a bigger context window. .

Google’s generative AI can now analyze hours of video

The AI upgrade will make finding the right content more intuitive and less of a manual search process.

Google Photos introduces an AI search feature, Ask Photos

Apple released new data about anti-fraud measures related to its operation of the iOS App Store on Tuesday morning, trumpeting a claim that it stopped over $7 billion in “potentially…

Apple touts stopping $1.8B in App Store fraud last year in latest pitch to developers

Online travel agency Expedia is testing an AI assistant that bolsters features like search, itinerary building, trip planning, and real-time travel updates.

Expedia starts testing AI-powered features for search and travel planning

Welcome to TechCrunch Fintech! This week, we look at the drama around TabaPay deciding to not buy Synapse’s assets, as well as stocks dropping for a couple of fintechs, Monzo raising…

Inside TabaPay’s drama-filled decision to abandon its plans to buy Synapse’s assets

The person who claimed to have stolen the physical addresses of 49 million Dell customers appears to have taken more data from a different Dell portal, TechCrunch has learned. The…

Threat actor scraped Dell support tickets, including customer phone numbers

If you write the words “cis” or “cisgender” on X, you might be served this full-screen message: “This post contains language that may be considered a slur by X and…

On Elon’s whim, X now treats ‘cisgender’ as a slur

The keynote kicks off at 10 a.m. PT on Tuesday and will offer glimpses into the latest versions of Android, Wear OS and Android TV.

Google I/O 2024: Watch the AI reveals live