Featured Article

AirPods Pro get USB-C and a few new tricks

Adaptive Noise Control and Conversational awareness are good, but not selling the case separately is a bummer

Comment

AirPods Pro 2 with USB-C
Image Credits: Darrell Etherington

No name change. The AirPods Pro 2 are still the AirPods Pro 2. Apple’s high-end earbuds got the blink-and-you’ll-miss-it treatment during last week’s iPhone 15 event. In fact, I both blinked and missed it, while headsdown on a news story. My suspicion is the company’s failure to give the buds much stage time is a direct reflection of the upgrade here, which arrives in the form of a USB-C charging case and some updates to listening modes.

There’s also one other important bit of information that Apple has yet to reveal, but it has to do with a piece of hardware we won’t be seeing until early next year. Much like the AirPods, the Vision Pro was mostly absent from the event. I’d anticipated a look at some additional content, but it seems the company is saving that for closer to launch. In fact, the newish AirPods Pro belatedly confirm something we’ve suspected for a while: Spatial audio was setting the stage for spatial computing. Confirmation arrives in the form of the H2 chip.

Image Credits: Apple

In addition to its appearance in the AirPods Pro, the chip can also be found in the Vision Pro — an aspect about the headset the company hasn’t revealed until now. What that means in practical terms is that the headset is effectively built for Apple’s headphones. How’s that for ecosystem play? When the two are paired, you’ll get 20-bit, 48kHz lossless audio at ultra-low latency. Given how spatial audio on headphones give the listener a sense of location, it’s easy to see how the two will ultimately pair nicely together. Of course, that specific experience is something we’ll have to save for another day, closer to the Vision Pro launch, I suppose.

In practical terms, you could say that the true, fully immersive Vision Pro experience requires the purchase of a separate pair of AirPods. If you’re already spending $3,500, what’s another $249 between friends?


Catch up on all of our Apple Event 2023 coverage here.


For now, it’s all about what’s new on the AirPods. Hardware-wise, USB-C is the thing. With this news, Apple removes one of the last remaining Lightning devices from its lineup. There are still some notable products left sporting the Lightning port, including the Magic Keyboard/Mouse/TrackPad, lower-end AirPods and AirPods Max (a surprising oversight at last week’s event), some older phones and an iPad. Those will go away over time, because they have to — though Apple technically has until 2024 to completely overhaul the line.

AirPods Pro 2 with USB-C
AirPods Pro 2 with USB-C. Image Credits: Darrell Etherington

USB-C is a great standard, and this is decidedly good news, aside from the annoyance of having to dispose of all of those old Lightning cables. The less good news at the moment is that Apple is not currently selling the USB-C case on its own. If you want the new port, you’re going to have to go all-in to the tune of $249. I’m not saying they never will, but Apple hasn’t offered any indication of plans to the effect.

Image Credits: Apple

Otherwise, we’re talking the same hardware here. In fact, original AirPods Pro 2 will charge in the old case. That’s all fine news. I mean, obviously it would be great to get a full overhaul here, but the originals arrived almost exactly a year ago, and Apple’s refresh cycles are longer for its headphones than iPhone. Case in point, it’s been nearly three years since the first and (to this point) last AirPod Max was released.

Sound-wise, the AirPods are top tier. It’s a full, rich listening experience that handles both music and podcasts well. Sony remains at the top of my list for pure sound quality with the WF1000XM5. But ecosystem has always been Sony’s Achilles’ heel. Despite what you might think after watching five minutes of the “Gran Torino” movie, there simply aren’t any Sony Vaios laptops out in the wild. On the other hand, ecosystem is arguably what Apple does best. Automatic switching is one of the best examples of this. A lot of different companies offer some version of this, but Apple implementation feels truly seamless. Stick them in your ears and you can move from your iPhone to your MacBook without ever giving it a second thought.

AirPods Pro 2 with USB-C
Image Credits: Darrell Etherington

On the software side, the big news is the new modes, specifically Conversational Awareness and Adaptive Noise Control. In iOS 17, you access these by swiping down into Control. When the AirPods are connected, long-press onto the volume slider. Below that, you get options for Noise control, Conversational Awareness and Spatial Stereo. We’ll skip the latter (which has been around) for now, and focus on the other two.

Noise Control now has four settings: Off, Transparency, Adaptive and Noise Cancellation. Adaptive is a bid to offer a kind of middle ground that isn’t just turning the whole thing off. It also sports a rainbow-colored icon, so it’s hard to miss when you know where to look. Noise Cancellation can rob you of situational awareness. On the flip side, in a noisy environment, transparency can feel like you’re not listening to anything at all. The new mode uses the on-board mic to detect ambient sound and adjust levels accordingly.

Image Credits: Apple

As I write this, I’m sitting in a hotel bar working while my room is being cleaned. This place is beginning to fill up with people I’m told are called “Sheerios.” Apparently a redheaded gentleman is performing a concert at the stadium that the Santa Clara Hilton shares a parking lot with. With Adaptive Transparency on, I can hear the people speaking around me, glasses clinking, the bartender refilling ice. Rather than being fully immersive, it’s almost as if the music I’m listening to is playing over the PA (particularly when paired with fixed Spatialized Stereo).

Granted, a bar is maybe not the ideal testing bed. A more pertinent application would be, say, walking down a crowded city street, or riding the subway and making sure you don’t miss your spot. I’ve always been an all noise cancelling, all the time person, but the appeal of the new setting is certainly clear for those moments where you want to hear the music, but not necessarily be swept up in it altogether. Apple has done a fine job balancing the two here. The headphones are not, however, listening for other human voices, so it doesn’t distinguish that from other ambient sound. That is, however, what the next feature is for.

AirPods Pro 2 with USB-C
Image Credits: Darrell Etherington

Conversational Awareness is a nice addition. It uses a combination of different sensors to determine when you’re talking. That includes obvious things like built-in mics, coupled with more surprising elements like the accelerometer, which detects vibration to determine that you are, in fact, the one who is talking, without having to resort to something like voice recognition. When that’s triggered, the audio begins to lower, effectively getting out of your way when talking.

I was impressed by the detection. It didn’t trigger when I, say, coughed, yawned or cleared my throat. When I started talking, however, the music began to lower. It doesn’t stay down for any specific set amount of time. The company says it relies on an algorithm to determine such things. Factors include the length of time you’re talking, so it doesn’t mistake a break in conversation for the end of one.

man sitting at desk wearing AR headset
Image Credits: Apple

One other aspect to all of this is hidden away in the settings menu. Personalized Volume is more or less what it sounds like. Apple describes the feature thusly: “Using machine learning to understand environmental conditions and volume selections, Personalized Volume automatically fine-tunes the listening experience for users based on their preferences over time.”

I’ve been using the new buds for a few days, so I don’t feel confident giving you a definitive review of the feature’s efficacy. Nevertheless, it’s fascinating seeing how Apple is using sensors and machine learning in a bid to take the line beyond the standard earbud. Apple’s also been pushing the idea of a pair of headphones that you never need to take out.

There’s still the question of common etiquette when, say, speaking to a cashier at the check out. I see me continuing to pull one or both out when speaking to someone. After all, Conversational Awareness lets you hear them, but it doesn’t let them know that you’re listening. I’m not sure there’s a fix to that specific disconnect, but we can already see keeping earbuds in becoming more acceptable — or, at the very least, more common.

The nice bit is that the AirPods Pro’s price remains unchanged at $249. The biggest downside at the moment is that if you just want the new USB-C, you’ve still got to buy the whole thing.

Read more about Apple's iPhone 15 Event on TechCrunch

More TechCrunch

Welcome to Week in Review: TechCrunch’s newsletter recapping the week’s biggest news. This week Apple unveiled new iPad models at its Let Loose event, including a new 13-inch display for…

Why Apple’s ‘Crush’ ad is so misguided

The U.K. Safety Institute, the U.K.’s recently established AI safety body, has released a toolset designed to “strengthen AI safety” by making it easier for industry, research organizations and academia…

U.K. agency releases tools to test AI model safety

AI startup Runway’s second annual AI Film Festival showcased movies that incorporated AI tech in some fashion, from backgrounds to animations.

At the AI Film Festival, humanity triumphed over tech

Rachel Coldicutt is the founder of Careful Industries, which researches the social impact technology has on society.

Women in AI: Rachel Coldicutt researches how technology impacts society

SAP Chief Sustainability Officer Sophia Mendelsohn wants to incentivize companies to be green because it’s profitable, not just because it’s right.

SAP’s chief sustainability officer isn’t interested in getting your company to do the right thing

Here’s what one insider said happened in the days leading up to the layoffs.

Tesla’s profitable Supercharger network is in limbo after Musk axed the entire team

StrictlyVC events deliver exclusive insider content from the Silicon Valley & Global VC scene while creating meaningful connections over cocktails and canapés with leading investors, entrepreneurs and executives. And TechCrunch…

Meesho, a leading e-commerce startup in India, has secured $275 million in a new funding round.

Meesho, an Indian social commerce platform with 150M transacting users, raises $275M

Some Indian government websites have allowed scammers to plant advertisements capable of redirecting visitors to online betting platforms. TechCrunch discovered around four dozen “gov.in” website links associated with Indian states,…

Scammers found planting online betting ads on Indian government websites

Around 550 employees across autonomous vehicle company Motional have been laid off, according to information taken from WARN notice filings and sources at the company.  Earlier this week, TechCrunch reported…

Motional cut about 550 employees, around 40%, in recent restructuring, sources say

The deck included some redacted numbers, but there was still enough data to get a good picture.

Pitch Deck Teardown: Cloudsmith’s $15M Series A deck

The company is describing the event as “a chance to demo some ChatGPT and GPT-4 updates.”

OpenAI’s ChatGPT announcement: What we know so far

Unlike ChatGPT, Claude did not become a new App Store hit.

Anthropic’s Claude sees tepid reception on iOS compared with ChatGPT’s debut

Welcome to Startups Weekly — Haje‘s weekly recap of everything you can’t miss from the world of startups. Sign up here to get it in your inbox every Friday. Look,…

Startups Weekly: Trouble in EV land and Peloton is circling the drain

Scarcely five months after its founding, hard tech startup Layup Parts has landed a $9 million round of financing led by Founders Fund to transform composites manufacturing. Lux Capital and Haystack…

Founders Fund leads financing of composites startup Layup Parts

AI startup Anthropic is changing its policies to allow minors to use its generative AI systems — in certain circumstances, at least.  Announced in a post on the company’s official…

Anthropic now lets kids use its AI tech — within limits

Zeekr’s market hype is noteworthy and may indicate that investors see value in the high-quality, low-price offerings of Chinese automakers.

The buzziest EV IPO of the year is a Chinese automaker

Venture capital has been hit hard by souring macroeconomic conditions over the past few years and it’s not yet clear how the market downturn affected VC fund performance. But recent…

VC fund performance is down sharply — but it may have already hit its lowest point

The person who claims to have 49 million Dell customer records told TechCrunch that he brute-forced an online company portal and scraped customer data, including physical addresses, directly from Dell’s…

Threat actor says he scraped 49M Dell customer addresses before the company found out

The social network has announced an updated version of its app that lets you offer feedback about its algorithmic feed so you can better customize it.

Bluesky now lets you personalize main Discover feed using new controls

Microsoft will launch its own mobile game store in July, the company announced at the Bloomberg Technology Summit on Thursday. Xbox president Sarah Bond shared that the company plans to…

Microsoft is launching its mobile game store in July

Smart ring maker Oura is launching two new features focused on heart health, the company announced on Friday. The first claims to help users get an idea of their cardiovascular…

Oura launches two new heart health features

Keeping up with an industry as fast-moving as AI is a tall order. So until an AI can do it for you, here’s a handy roundup of recent stories in the world…

This Week in AI: OpenAI considers allowing AI porn

Garena is quietly developing new India-themed games even though Free Fire, its biggest title, has still not made a comeback to the country.

Garena is quietly making India-themed games even as Free Fire’s relaunch remains doubtful

The U.S.’ NHTSA has opened a fourth investigation into the Fisker Ocean SUV, spurred by multiple claims of “inadvertent Automatic Emergency Braking.”

Fisker Ocean faces fourth federal safety probe

CoreWeave has formally opened an office in London that will serve as its European headquarters and home to two new data centers.

CoreWeave, a $19B AI compute provider, opens European HQ in London with plans for 2 UK data centers

The Series C funding, which brings its total raise to around $95 million, will go toward mass production of the startup’s inaugural products

AI chip startup DEEPX secures $80M Series C at a $529M valuation 

A dust-up between Evolve Bank & Trust, Mercury and Synapse has led TabaPay to abandon its acquisition plans of troubled banking-as-a-service startup Synapse.

Infighting among fintech players has caused TabaPay to ‘pull out’ from buying bankrupt Synapse

The problem is not the media, but the message.

Apple’s ‘Crush’ ad is disgusting

The Twitter for Android client was “a demo app that Google had created and gave to us,” says Particle co-founder and ex-Twitter employee Sara Beykpour.

Google built some of the first social apps for Android, including Twitter and others