Sponsored Content by Oracle

Why the future of cloud is distributed

By Leo Leung, Vice President, Product Management, Oracle Cloud Infrastructure

In cloud computing as in real-estate, location really, really matters

The early sales pitch for cloud computing was: “Put your data in our massive cloud regions and we’ll take care of processing and storing it for you.” The vision was of a one-way flow of data and applications from one company’s on-prem data centers to another company’s cloud data centers. That seemed a fine model as far as it went but, 15 years later, it turns out that modern- day cloud needs to be much more flexible—and a lot more distributed—than that.

There are several reasons that public cloud is not enough for all needs. 

1: Latency. When an application “server” is running hundreds, or even thousands of miles away, some “client” delays or interruptions are inevitable. For example, in high-frequency trading operations, the system executing the order and the responding system must be physically close to each other or “co-located” to work optimally. Latency between systems is measured in nanoseconds. This is an obvious issue in the many countries where cloud regions aren’t yet available, or even in states or provinces that are a long way from the nearest cloud region.  

2: Data residency. Some countries require that key data relating to their citizens and governmental processes be stored and/or processed within their borders. Some prohibit data transfer across borders even if the origination point and destination are both located in-country. As noted, many countries do not yet have public cloud regions of their own, so this is a growing issue.

3: Data sovereignty. In addition, some countries mandate that data and cloud services remain off-limits to foreign actors, be they companies or governments. Many require that employees and companies who manage and monitor cloud resources must also be citizens of the home country and cleared for such work.

For these reasons, a new, fully distributed cloud model must incorporate more deployment options. First-generation public cloud could be described as “distributed” inasmuch as the providers ran a few dozen “cloud regions” worldwide. But it was not distributed enough that a company or even a small country could have its own cloud offering the same services as the public cloud—but in the location of its choice.

Distributed cloud encompasses more deployment options, including the ability to run cloud services “out there” on a hyperscale public cloud but also inside an organization’s own cloud. That hybrid cloud model lets companies run some workloads in a hyperscale public cloud and others in its own data centers.  

And distributed cloud must embrace the reality that most organizations need more than a single public cloud and must be able to put their key workloads in the cloud that best suits them. Low-latency, secure, inter-cloud connectivity is an absolute must to promote this growing usage.

Distributed cloud puts resources where they’re needed

The vision of a truly distributed cloud is one in which clouds on the customer premises offer the exact same services as a full public cloud, but in the location of the customer’s choice.  

A key criterion in this world is that the same services that are available in hyperscale public cloud regions also be offered on premises. Offering just a subset of the services available in public cloud to run on premises will not fit the bill. Having the same broad capabilities as the public cloud ensures that customers can address several types of workloads, such as running a traditional application as well as modernizing parts of it, or building a replacement, side-by-side in the same environment.

This approach is especially important to businesses in financial services and other heavily regulated sectors, which must adhere to data residency rules governing where data is stored and how it is handled. It also offers performance advantages compared to using very powerful but often very distant cloud computing resources. If the closest cloud region to a business is thousands of miles away, data transmission and compute operations will lag.

The closer-to-home cloud construct is especially beneficial for banks or brokerage firms that want to continue running their own mission-critical databases and business applications, but in a more flexible pay-as-you-go format. 

As an example, Deutsche Bank has turned to Oracle Exadata Cloud@Customer to run its own computing operations. This keeps key customer data on premises under bank control and ensures fast response times, but also offloads the chore of updating and managing hardware and software resources from the bank’s IT staff to Oracle.

 Flexible siting of cloud resources eases data sovereignty concerns

A distributed cloud is also a winning proposition for government agencies that have their own mandates for data protection and security. Putting citizens’ private data or sensitive government intelligence on shared resources or shipping it across national borders from cloud region to region is not acceptable to many governments. What government entities really want is a purely “sovereign” cloud, which segregates government and citizen data, keeping it safe, secure, and in-country. 

To meet these demands, Canberra-based Australian Data Centres is deploying Oracle Dedicated Region to deliver secure cloud services to government agencies. Use of Oracle Dedicated Region Cloud@Customer gives it physical control over its computing resources, allowing it to meet data sovereignty regulations for Health, Human Services, and other security-minded government entities, while also providing full access to all the services offered by Oracle Cloud Infrastructure (OCI) public cloud.  

Remember: While many business applications have moved to public cloud, most research firms say that the vast majority of corporate workloads still run on-premises in corporate data centers. There is still a huge amount of work to be done to modernize these applications and allow companies to run them how (and where) is most productive. 

When cloud becomes truly distributed, corporate and government entities can enjoy the full benefit of public cloud services while keeping data and applications close to home. That will be a big win for customers worldwide. 

More TechCrunch

More cybersecurity consolidation coming your way, with bigger players picking up startups that will help them bolt on tech to meet the ever-expanding attack surface for enterprises as they move…

CyberArk snaps up Venafi for $1.54B to ramp up in machine-to-machine security

Founder-market fit is one of the most crucial factors in a startup’s success, and operators (someone involved in the day-to-day operations of a startup) turned founders have an almost unfair advantage…

OpenseedVC, which backs operators in Africa and Europe starting their companies, reaches first close of $10M fund

A Singapore High Court has effectively approved Pine Labs’ request to shift its operations to India.

Pine Labs gets Singapore court approval to shift base to India

The AI Safety Institute, a U.K. body that aims to assess and address risks in AI platforms, has said it will open a second location in San Francisco. 

UK opens office in San Francisco to tackle AI risk

Companies are always looking for an edge, and searching for ways to encourage their employees to innovate. One way to do that is by running an internal hackathon around a…

Why companies are turning to internal hackathons

Women in tech still face a shocking level of mistreatment at work. Melinda French Gates is one of the few working to change that.

I’m rooting for Melinda French Gates to fix tech’s  broken ‘brilliant jerk’ culture

Blue Origin has successfully completed its NS-25 mission, resuming crewed flights for the first time in nearly two years. The mission brought six tourist crew members to the edge of…

Blue Origin successfully launches its first crewed mission since 2022

Creative Artists Agency (CAA), one of the top entertainment and sports talent agencies, is hoping to be at the forefront of AI protection services for celebrities in Hollywood. With many…

Hollywood agency CAA aims to help stars manage their own AI likenesses

Expedia says Rathi Murthy and Sreenivas Rachamadugu, respectively its CTO and senior vice president of core services product & engineering, are no longer employed at the travel booking company. In…

Expedia says two execs dismissed after ‘violation of company policy’

Welcome back to TechCrunch’s Week in Review. This week had two major events from OpenAI and Google. OpenAI’s spring update event saw the reveal of its new model, GPT-4o, which…

OpenAI and Google lay out their competing AI visions

When Jeffrey Wang posted to X asking if anyone wanted to go in on an order of fancy-but-affordable office nap pods, he didn’t expect the post to go viral.

With AI startups booming, nap pods and Silicon Valley hustle culture are back

OpenAI’s Superalignment team, responsible for developing ways to govern and steer “superintelligent” AI systems, was promised 20% of the company’s compute resources, according to a person from that team. But…

OpenAI created a team to control ‘superintelligent’ AI — then let it wither, source says

A new crop of early-stage startups — along with some recent VC investments — illustrates a niche emerging in the autonomous vehicle technology sector. Unlike the companies bringing robotaxis to…

VCs and the military are fueling self-driving startups that don’t need roads

When the founders of Sagetap, Sahil Khanna and Kevin Hughes, started working at early-stage enterprise software startups, they were surprised to find that the companies they worked at were trying…

Deal Dive: Sagetap looks to bring enterprise software sales into the 21st century

Keeping up with an industry as fast-moving as AI is a tall order. So until an AI can do it for you, here’s a handy roundup of recent stories in the world…

This Week in AI: OpenAI moves away from safety

After Apple loosened its App Store guidelines to permit game emulators, the retro game emulator Delta — an app 10 years in the making — hit the top of the…

Adobe comes after indie game emulator Delta for copying its logo

Meta is once again taking on its competitors by developing a feature that borrows concepts from others — in this case, BeReal and Snapchat. The company is developing a feature…

Meta’s latest experiment borrows from BeReal’s and Snapchat’s core ideas

Welcome to Startups Weekly! We’ve been drowning in AI news this week, with Google’s I/O setting the pace. And Elon Musk rages against the machine.

Startups Weekly: It’s the dawning of the age of AI — plus,  Musk is raging against the machine

IndieBio’s Bay Area incubator is about to debut its 15th cohort of biotech startups. We took special note of a few, which were making some major, bordering on ludicrous, claims…

IndieBio’s SF incubator lineup is making some wild biotech promises

YouTube TV has announced that its multiview feature for watching four streams at once is now available on Android phones and tablets. The Android launch comes two months after YouTube…

YouTube TV’s ‘multiview’ feature is now available on Android phones and tablets

CSC ServiceWorks provides laundry machines to thousands of residential homes and universities, but the company ignored requests to fix a security bug.

Two Santa Cruz students uncover security bug that could let millions do their laundry for free

TechCrunch Disrupt 2024 is just around the corner, and the buzz is palpable. But what if we told you there’s a chance for you to not just attend, but also…

Harness the TechCrunch Effect: Host a Side Event at Disrupt 2024

Decks are all about telling a compelling story and Goodcarbon does a good job on that front. But there’s important information missing too.

Pitch Deck Teardown: Goodcarbon’s $5.5M seed deck

Slack is making it difficult for its customers if they want the company to stop using its data for model training.

Slack under attack over sneaky AI training policy

A Texas-based company that provides health insurance and benefit plans disclosed a data breach affecting almost 2.5 million people, some of whom had their Social Security number stolen. WebTPA said…

Healthcare company WebTPA discloses breach affecting 2.5 million people

Microsoft won’t be facing antitrust scrutiny in the U.K. over its recent investment into French AI startup Mistral AI.

Microsoft dodges UK antitrust scrutiny over its Mistral AI stake

Ember has partnered with HSBC in the U.K. so that the bank’s business customers can access Ember’s services from their online accounts.

Embedded finance is still trendy as accounting automation startup Ember partners with HSBC UK

Kudos uses AI to figure out consumer spending habits so it can then provide more personalized financial advice, like maximizing rewards and utilizing credit effectively.

Kudos lands $10M for an AI smart wallet that picks the best credit card for purchases

The EU’s warning comes after Microsoft failed to respond to a legally binding request for information that focused on its generative AI tools.

EU warns Microsoft it could be fined billions over missing GenAI risk info

The prospects for troubled banking-as-a-service startup Synapse have gone from bad to worse this week after a United States Trustee filed an emergency motion on Wednesday.  The trustee is asking…

A US Trustee wants troubled fintech Synapse to be liquidated via Chapter 7 bankruptcy, cites ‘gross mismanagement’