Startups

Yes, the tech layoff surge you are feeling is real

Comment

Illustration with large scissors cutting strings attached to a group of employees to symbolize layoffs or job cuts.
Image Credits: mathisworks / Getty Images

Tech layoffs are accelerating, according to the data. The surge in staff cuts comes after reductions in human capital slowed so much in the back half of 2023 that we wrote that “tech layoffs are all but a thing of the past.” At the time, reported layoffs had been trending down for months and months to reach what appeared to be a nadir that was so low it felt inconsequential.

How things have changed. At the time, we posited that rising tech valuations were taking some pressure off technology concerns and that large-scale cuts appeared to be losing luster compared to more targeted reductions in total staffing. Then 2024 rolled around and flipped the script.


The Exchange explores startups, markets and money.

Read it every morning on TechCrunch+ or get The Exchange newsletter every Saturday.


The recent wave of layoffs has hit tech shops big and small. Veho, a package delivery company, cut 65 people this week, or about one-fifth of its total headcount. After quick revenue growth in 2023, midsized tech companies are cutting as well. Brex’s latest layoffs make it plain that even some of the best-known, and most richly funded, upstart tech companies are finding their headcount to be too much. And the majors are cutting as well, with Microsoft axing 1,900 workers yesterday, and Google planning more cuts throughout the year. In the latter case, staggered layoffs are a great way to tell workers to quit, so expect total attrition at the search giant to outstrip forced exits.

The plural of anecdotes is not data, so we need to to look at historical trends to put these layoffs into context. Thankfully, that information is at our fingertips and we can report that, yes, the layoff surge that you are feeling is in fact an actual wave. Let’s dig into how sharply tech companies are ripping humans out of their businesses, and our working hypotheses as to why the cuts are coming with such frequency and depth.

Looking at the data

Tech layoffs bottomed out in September 2023. In that month, Layoffs.FYI counted just 4,707 tech layoffs across 65 total known cuts. Those figures rose throughout the final months of the year, reaching just over 8,000 in November, and 7,000 in December, resulting from 72 and 56 known cuts, respectively.

Subscribe to TechCrunch+

Then 2024 kicked off. January has thus far seen 23,670 known tech layoffs, sourced from 85 known reductions. Not only are we seeing more companies cutting thus far in January, but the reductions are also larger in scale. More and bigger cuts means one thing: Tech layoffs are once again accelerating — and rapidly.

What’s going on?

The current layoff wave is not single-factorial.

The shift to AI is one of the hypotheses as to why even hugely profitable tech giants are laying off staff. In that scenario, they would simply be redirecting resources in the direction they most believe in. More AI, less creator management, etc. And that means that staff in less favored areas of business could find themselves outside and in the cold.

https://techcrunch.com/2024/01/25/tech-layoffs-2023-list/?utm_source=internal&utm_medium=WPunit

That tech as a whole is more bullish about AI than pretty much anything else is a story we have already seen play out in venture capital, so we can easily believe it. But when it comes to layoffs, it seems that there’s more at play, and some of these other factors are more worrying.

For all the talk about slowing inflation, and the policies that should ensue, not much has changed on the macro front in recent months. ZIRP days are behind us, that’s for sure, but even the moderate rate cuts that many are hoping to manifest in short order are taking their time. If tech companies are taking their cues from central banks, sticky and high rates are another incentive to rein in their enthusiasm and spending for 2024.

There’s also the question of bloat, with all respect possible as we are talking about people. But having witnessed 2021, we also know that tech companies hired liberally over that period, without always having a clear picture of how they would use that talent. When winter comes, it is no surprise that they realize they could do more with less. That the cuts are still happening at their current level is a surprise, but some trends last longer than you expect.

Arguably, maybe they also grasp that they don’t want to do more. There’s always the risk for tech companies to do too much and not do it well. With intense competition coming up on the AI front, perhaps tech giants and startups are starting to take in that they need to get this right; the sooner, the better.

Other hypotheses occupy our brains. The evolution of major tech companies to MBA-run shops that prioritize near-term financial results over long-term innovation is one. That’s what layoffs at Google’s skunkworks division sound like to our ears, for example.

For tech workers, the landscape is clear: No matter what company you’re at, no matter what industry it targets, your role is not safe. Keep that résumé up-to-date, lest you find yourself unprepared and unemployed at the same time.

More TechCrunch

OpenAI is releasing a new flagship generative AI model called GPT-4o, set to roll out “iteratively” across the company’s developer and consumer-facing products over the next few weeks. (The “o”…

OpenAI’s newest model is GPT-4o

Featured Article

The women in AI making a difference

As a part of a multi-part series, TechCrunch is highlighting women innovators — from academics to policymakers —in the field of AI.

33 mins ago
The women in AI making a difference

The expansion of Polar Semiconductor’s facility would enable the company to double its U.S. production capacity of sensor and power chips within two years.

White House proposes up to $120 million to help fund Polar Semiconductor’s chip facility expansion

In 2021, Google kicked off work on Project Starline, a corporate-focused teleconferencing platform that uses 3D imaging, cameras and a custom-designed screen to let people converse with someone as if…

Google’s 3D video conferencing platform, Project Starline, is coming in 2025 with help from HP

The company is describing the event as “a chance to demo some ChatGPT and GPT-4 updates.”

OpenAI’s ChatGPT announcement: Watch live here

Over the weekend, Instagram announced it is expanding its creator marketplace to 10 new countries — this marketplace connects brands with creators to foster collaboration. The new regions include South…

Instagram expands its creator marketplace to 10 new countries

You can expect plenty of AI, but probably not a lot of hardware.

Google I/O 2024: What to expect

The keynote kicks off at 10 a.m. PT on Tuesday and will offer glimpses into the latest versions of Android, Wear OS and Android TV.

Google I/O 2024: How to watch

Four-year-old Mexican BNPL startup Aplazo facilitates fractionated payments to offline and online merchants even when the buyer doesn’t have a credit card.

Aplazo is using buy now, pay later as a stepping stone to financial ubiquity in Mexico

We received countless submissions to speak at this year’s Disrupt 2024. After carefully sifting through all the applications, we’ve narrowed it down to 19 session finalists. Now we need your…

Vote for your Disrupt 2024 Audience Choice favs

Co-founder and CEO Bowie Cheung, who previously worked at Uber Eats, said the company now has 200 customers.

Healthy growth helps B2B food e-commerce startup Pepper nab $30 million led by ICONIQ Growth

Booking.com has been designated a gatekeeper under the EU’s DMA, meaning the firm will be regulated under the bloc’s market fairness framework.

Booking.com latest to fall under EU market power rules

Featured Article

‘Got that boomer!’: How cybercriminals steal one-time passcodes for SIM swap attacks and raiding bank accounts

Estate is an invite-only website that has helped hundreds of attackers make thousands of phone calls aimed at stealing account passcodes, according to its leaked database.

5 hours ago
‘Got that boomer!’: How cybercriminals steal one-time passcodes for SIM swap attacks and raiding bank accounts

Squarespace is being taken private in an all-cash deal that values the company on an equity basis at $6.6 billion.

Permira is taking Squarespace private in a $6.9 billion deal

AI-powered tools like OpenAI’s Whisper have enabled many apps to make transcription an integral part of their feature set for personal note-taking, and the space has quickly flourished as a…

Buymeacoffee’s founder has built an AI-powered voice note app

Airtel, India’s second-largest telco, is partnering with Google Cloud to develop and deliver cloud and GenAI solutions to Indian businesses.

Google partners with Airtel to offer cloud and genAI products to Indian businesses

To give AI-focused women academics and others their well-deserved — and overdue — time in the spotlight, TechCrunch has been publishing a series of interviews focused on remarkable women who’ve contributed to…

Women in AI: Rep. Dar’shun Kendrick wants to pass more AI legislation

We took the pulse of emerging fund managers about what it’s been like for them during these post-ZERP, venture-capital-winter years.

A reckoning is coming for emerging venture funds, and that, VCs say, is a good thing

It’s been a busy weekend for union organizing efforts at U.S. Apple stores, with the union at one store voting to authorize a strike, while workers at another store voted…

Workers at a Maryland Apple store authorize strike

Alora Baby is not just aiming to manufacture baby cribs in an environmentally friendly way but is attempting to overhaul the whole lifecycle of a product

Alora Baby aims to push baby gear away from the ‘landfill economy’

Bumble founder and executive chair Whitney Wolfe Herd raised eyebrows this week with her comments about how AI might change the dating experience. During an onstage interview, Bloomberg’s Emily Chang…

Go on, let bots date other bots

Welcome to Week in Review: TechCrunch’s newsletter recapping the week’s biggest news. This week Apple unveiled new iPad models at its Let Loose event, including a new 13-inch display for…

Why Apple’s ‘Crush’ ad is so misguided

The U.K. AI Safety Institute, the U.K.’s recently established AI safety body, has released a toolset designed to “strengthen AI safety” by making it easier for industry, research organizations and…

UK agency releases tools to test AI model safety

AI startup Runway’s second annual AI Film Festival showcased movies that incorporated AI tech in some fashion, from backgrounds to animations.

At the AI Film Festival, humanity triumphed over tech

Rachel Coldicutt is the founder of Careful Industries, which researches the social impact technology has on society.

Women in AI: Rachel Coldicutt researches how technology impacts society

SAP Chief Sustainability Officer Sophia Mendelsohn wants to incentivize companies to be green because it’s profitable, not just because it’s right.

SAP’s chief sustainability officer isn’t interested in getting your company to do the right thing

Here’s what one insider said happened in the days leading up to the layoffs.

Tesla’s profitable Supercharger network is in limbo after Musk axed the entire team

StrictlyVC events deliver exclusive insider content from the Silicon Valley and global VC scene while creating meaningful connections over cocktails and canapés with leading investors, entrepreneurs and executives. And TechCrunch…

StrictlyVC London welcomes Phoenix Court and WEX

Meesho, a leading e-commerce startup in India, has secured $275 million in a new funding round.

Meesho, an Indian social commerce platform with 150M transacting users, raises $275M

Some Indian government websites have allowed scammers to plant advertisements capable of redirecting visitors to online betting platforms. TechCrunch discovered around four dozen “gov.in” website links associated with Indian states,…

Scammers found planting online betting ads on Indian government websites