Anna Heim

Anna Heim

Extra Crunch Daily Reporter

Extra Crunch Daily Reporter at TechCrunch, exploring SaaS and more. Former LATAM & Media Editor at The Next Web, startup founder and Sciences Po Paris alum.

The Latest from Anna Heim

Draft.dev CEO Karl Hughes on the importance of using experts in developer marketing

Developer marketing came up in our conversation with strategic marketing firm MKT1, so we called on content marketing production company Draft.dev's CEO Karl Hughes to learn more.

African startups join global funding boom as fintech shines

Startups across Africa have never had more access to capital than they do right now.

Canada’s startup market booms alongside hot global VC investment

Canada’s startup industry seems to be benefiting from both domestic and international trends, a wide genre focus and more than one hub. Let’s talk aboot it.

The European VC market is so hot it may skip its summer holiday

Even though Europe has a reputation for lengthy summer vacations, investors don’t expect much -- if any -- slowdown to come in Europe during this sun-drenched quarter.

How pitch training can help startups get their story right

When you hire a marketing consultant, you don’t necessarily expect to wind up discussing your life’s purpose. Yet, that is what Spanish marketing expert and entrepreneur Alex Barrera often

India poised for record VC year as unicorns head for decisive IPOs

India is on pace for a record year of money flowing into its booming startup sector. But as Q3 gets underway, something perhaps even more important is going on in India: public-market liquidity.

Investors don’t expect the US startup funding market to slow down

What’s driving the venture capital market in the United States to be as hot as it has proven to be? FOMO, plus the constituent belief that trying to time the market is a mistake.

This early-stage marketing expert says ‘B2B SaaS is actually very, very cool now’

"There’s a bias for wanting to use what worked previously, but people forget … your customers and markets are totally different. You can’t just replicate."

Startups have never had it so good

The venture capital market is racing ahead, foot on the gas, middle finger out the window, hair on fire. That’s our read of the Q2 2021 data released thus far.

Investors find European unicorns reluctant to join SPAC boom

European SPAC creation is modest compared to what’s been going on in the U.S, but it still represents material growth and a new avenue for European tech startups still hungry for exit opportunities.

To stay ahead of your competitors, start building your narrative on day one

How do you stay ahead of your competition when you know it's only a matter of time before they copy your best features? The solution is messaging, says conversion optimization expert Peep Laja.

As EU venture capital soars, will the region hold onto future IPOs?

We spoke to EY’s Franck Sebag, Osborne Clarke Spain partner David Miranda and Dealroom’s Yoram Wijngaarde to better understand the current IPO market as it relates to European public offerings.

Late-stage capital is having a ‘cascading effect’ on European VC activity

We’re taking a look at the early-stage venture capital market, this time through a European lens, helped by a few investors from the continent.

Like the US, a two-tier venture capital market is emerging in Latin America

Mega-rounds are no longer an exception in Latin America; in fact, they have become a trend, with ever-larger rounds being announced over the last few months.

The early-stage venture capital market is weird and chaotic

With as much seed capital as there is in the market today, we talked to investors about startups raising later Series As than before, while Series B rounds can happen incredibly rapidly.

How much to pay yourself as a SaaS founder

The conversation on founder pay is changing for the better. We've gathered insights from founders and VCs and narrowed down the most important factors and benchmarks to guide your decision.

Insurtech is hot on both sides of the Atlantic

We spoke with a number of VCs from Europe to hear their perspectives on what’s happening on the ground, including folks from Accel, Astorya.vc and Insurtech Gateway.

Help TechCrunch find the best growth marketers for startups

Keeping up with the latest problems and solutions in growth is literally a full-time job, but TechCrunch is here to help.

AI startup investment is on pace for a record year

AI rounds are particularly hot or at least as hot as the larger SaaS market, which is itself enjoying historically rich multiples as more capital pours into the aggregate startup world.

How bottom-up sales helped Expensify blaze the path for SaaS

You'd expect an expense management company to have a large sales department and advertise heavily. But like we’ve seen over and over, Expensify just doesn’t do what you think it should.
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