Anna Heim

Anna Heim

Reporter, TC+

Reporter at TechCrunch+, exploring SaaS and more. Former LATAM & Media Editor at The Next Web, startup founder and Sciences Po Paris alum.

The Latest from Anna Heim

6 VCs explain why embedded insurance isn’t the only hot opportunity in insurtech

According to David Wechsler, a principal at OMERS Ventures, “having an embedded strategy is not required for venture funding.”

Ticketmaster sucks. Can blockchain be the cure?

Is there still hope for concertgoers?

Today’s cost-conscious business climate could give RPA a boost

One way to make your staffing cheaper is to reduce it. Another is to make it more productive. That's where robotic process automation comes in.

Even the hottest startup categories are not immune from the venture slowdown

How are API-first startups faring in the face of private-market headwinds and some market pessimism about the health of many startups far from their exit point?

Founders, don’t put all your cash in one basket

Whether you are an individual or a company, it makes sense to have more than one bank. Yet, many startups don't.

Will software for CFOs create a bright spot in a battered fintech market?

The CFO stack has some investors quite excited, but the data so far describes a trend that may not be in these companies' favor.

Product-led growth is propelling a wave of sales tools startups

It’s tempting to call the new generation of sales tools “PLG CRMs,” but, it turns out, they don’t quite fit that description.

On cloud marketplaces, nobody knows you’re a startup

Enterprise cloud spend is holding up well, but large companies are looking into vendor consolidation. This makes cloud marketplaces an increasingly relevant sales channel for B2B startups.

5 investors discuss Boston’s resilient tech ecosystem

Ahead of TC City Spotlight: Boston, we gathered insights from five investors active in the area about startup trends and the resilience of the city.

Decentralized storage: Tailwinds and open questions

On one hand, there are factors that could help boost the adoption of decentralized storage. On the other, it also seems at odds with other trends, such as sovereign clouds.

Storj Next could make decentralized storage more appealing to both supply and demand sides

Decentralized storage company Storj has launched a new version called Storj Next, which introduces new features and economic incentives to make this alternative to Amazon S3 more appealing.

Dry powder versus wet powder: The numbers have spoken

Data from Carta seems to confirm that VC funds are opting to support portfolio companies over making new investments: The frequency of bridge rounds boomed during the last quarter of 2022.

Democratizing good privacy and compliance practices

Security and privacy compliance shouldn't be luxury items. The more startups that can up their game in this regard, the better.

Why more startups are getting compliant

Becoming and staying compliant can be a pain for startups, but several well-funded companies are hoping to help make it both easier and more meaningful.

Does usage-based pricing call for a new growth infrastructure stack?

"It's not either usage-based or subscription pricing,” VC firm OpenView wrote in its second State of Usage-Based Pricing report. These hybrid approaches call for new tools, but which ones?

Usage-based pricing is rising, but not replacing other models

Today we're unpacking OpenView's second State of Usage-Based Pricing report.

Where should sales sit in product-led companies?

The adoption of product-led growth is changing how B2B companies conduct their business and leading some of them to reorganize their teams.

What does selling to platform engineering teams mean for developer relations?

How should dev-centric startups sell their product to platform engineering teams?

The rise of product-led sales, or why product-led growth requires a sales makeover

When the customer relationship starts with the product rather than ending with it, what does it mean for sales teams?

Protect me from what I want

Buy now, pay later is an alluring option for consumers. But with rising debt and inflation, perhaps the focus should be on companies that help protect borrowers from digging themselves into a hole.
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