Hardware

Major League Baseball embraces 3D motion tracking to scout players

Comment

batter hitting baseballs in a batting cage
Image Credits: Uplift Labs

Sometimes baseball feels like a game of inches. Clubs often compete for seemingly small advantages to get a leg up. Over the last couple of decades, that’s meant investments in both advanced analytics and cutting-edge technologies. Sometimes both at the same time.

While baseball fans themselves can be highly critical of changes to the 180+-year-old game, Major League Baseball has been looking for ways to spice things up, from the addition of a time-saving pitch clock to the sanctioning of the PitchCom device to thwart sign stealing.

This week, the league announced a deal with Uplift Labs, which brings the Bay Area-based company’s movement tracking technologies to the minors. The system will be used to evaluate and scout players as part of the Summer League and Appalachian League drafts and the Draft Combine.

The startup’s primary offering is mobile 3D motion capture, which relies on a pair of iPhones or iPads and a couple of tripods to track athletic movements in 3D. The system, which works with other sports like golf, is designed to take the place of significantly pricier camera setups.

“Providing 3D motion capture analysis has traditionally been a time-consuming, labor intensive process,” Bill Francis, MLB’s senior director of Baseball Operations says in a release. “Uplift Capture is making the process more efficient, breaking down many of the barriers to widespread adoption. This technology allows anyone involved in personnel decisions – coaches, executives and performance staff – to collaborate on the evaluation process.”

Certainly there’s information one can glean from batting mechanics that aren’t always present in sheer statistical data. Pro-level coaches have a way of getting the most out of players, and such information can potentially help clubs spot the occasional diamond in the rough. Mechanics are also key in helping players reduce the risk of injury over time.

Uplift co-founder and CEO Sukemasa Kabayama says “over a third” of the MLB’s teams have used its technology, adding, “Working with not only individual clubs, but also the Commissioner’s Office ensures more clubs will have access to the necessary data to make informed personnel decisions and maximize performance evaluation.”

More TechCrunch

VC and podcaster David Sacks has revealed a new AI chat app called Glue that fixes “Slack channel fatigue,” he says.

Harness Lab isn’t founder Jyoti Bansal’s first startup. He sold AppDynamics to Cisco for $3.7 billion in 2017, the week it was supposed to go public. His latest venture has…

After surpassing $100M in ARR, Harness Labs grabs a $150M line of credit

The company’s autonomous vehicles have had a number of misadventures lately, involving driving into construction sites.

Waymo’s robotaxis under investigation after crashes and traffic mishaps

Sona, a workforce management platform for frontline employees, has raised $27.5 million in a Series A round of funding. More than two-thirds of the U.S. workforce are reportedly in frontline…

Sona, a frontline workforce management platform, raises $27.5M with eyes on US expansion

Uber Technologies announced Tuesday that it will buy the Taiwan unit of Delivery Hero’s Foodpanda for $950 million in cash. The deal is part of Uber Eats’ strategy to expand…

Uber to acquire Foodpanda’s Taiwan unit from Delivery Hero for $950M in cash 

Paris-based Blisce has become the latest VC firm to launch a fund dedicated to climate tech. It plans to raise as much as €150M (about $162M).

Paris-based VC firm Blisce launches climate tech fund with a target of $160M

Maad, a B2B e-commerce startup based in Senegal, has secured $3.2 million debt-equity funding to bolster its growth in the western Africa country and to explore fresh opportunities in the…

Maad raises $3.2M seed amid B2B e-commerce sector turbulence in Africa

The fresh funds were raised from two investors who transferred the capital into a special purpose vehicle, a legal entity associated with the OpenAI Startup Fund.

OpenAI Startup Fund raises additional $5M

Accel has invested in more than 200 startups in the region to date, making it one of the more prolific VCs in this market.

Accel has a fresh $650M to back European early-stage startups

Kyle Vogt, the former founder and CEO of self-driving car company Cruise, has a new VC-backed robotics startup focused on household chores. Vogt announced Monday that the new startup, called…

Cruise founder Kyle Vogt is back with a robot startup

When Keith Rabois announced he was leaving Founders Fund to return to Khosla Ventures in January, it came as a shock to many in the venture capital ecosystem — and…

From Miles Grimshaw to Eva Ho, venture capitalists continue to play musical chairs

On the heels of OpenAI announcing the latest iteration of its GPT large language model, its biggest rival in generative AI in the U.S. announced an expansion of its own.…

Anthropic is expanding to Europe and raising more money

If you’re looking for a Starliner mission recap, you’ll have to wait a little longer, because the mission has officially been delayed.

TechCrunch Space: You rock(et) my world, moms

Apple devoted a full event to iPad last Tuesday, roughly a month out from WWDC. From the invite artwork to the polarizing ad spot, Apple was clear — the event…

Apple iPad Pro M4 vs. iPad Air M2: Reviewing which is right for most

Terri Burns, a former partner at GV, is venturing into a new chapter of her career by launching her own venture firm called Type Capital. 

GV’s youngest partner has launched her own firm

The decision to go monochrome was probably a smart one, considering the candy-colored alternatives that seem to want to dazzle and comfort you.

ChatGPT’s new face is a black hole

Apple and Google announced on Monday that iPhone and Android users will start seeing alerts when it’s possible that an unknown Bluetooth device is being used to track them. The…

Apple and Google agree on standard to alert people when unknown Bluetooth devices may be tracking them

The company is describing the event as “a chance to demo some ChatGPT and GPT-4 updates.”

OpenAI’s ChatGPT announcement: Watch here

A human safety operator will be behind the wheel during this phase of testing, according to the company.

GM’s Cruise ramps up robotaxi testing in Phoenix

OpenAI announced a new flagship generative AI model on Monday that they call GPT-4o — the “o” stands for “omni,” referring to the model’s ability to handle text, speech, and…

OpenAI debuts GPT-4o ‘omni’ model now powering ChatGPT

Featured Article

The women in AI making a difference

As a part of a multi-part series, TechCrunch is highlighting women innovators — from academics to policymakers —in the field of AI.

20 hours ago
The women in AI making a difference

The expansion of Polar Semiconductor’s facility would enable the company to double its U.S. production capacity of sensor and power chips within two years.

White House proposes up to $120M to help fund Polar Semiconductor’s chip facility expansion

In 2021, Google kicked off work on Project Starline, a corporate-focused teleconferencing platform that uses 3D imaging, cameras and a custom-designed screen to let people converse with someone as if…

Google’s 3D video conferencing platform, Project Starline, is coming in 2025 with help from HP

Over the weekend, Instagram announced that it is expanding its creator marketplace to 10 new countries — this marketplace connects brands with creators to foster collaboration. The new regions include…

Instagram expands its creator marketplace to 10 new countries

You can expect plenty of AI, but probably not a lot of hardware.

Google I/O 2024: What to expect

The keynote kicks off at 10 a.m. PT on Tuesday and will offer glimpses into the latest versions of Android, Wear OS and Android TV.

Google I/O 2024: How to watch

Four-year-old Mexican BNPL startup Aplazo facilitates fractionated payments to offline and online merchants even when the buyer doesn’t have a credit card.

Aplazo is using buy now, pay later as a stepping stone to financial ubiquity in Mexico

We received countless submissions to speak at this year’s Disrupt 2024. After carefully sifting through all the applications, we’ve narrowed it down to 19 session finalists. Now we need your…

Vote for your Disrupt 2024 Audience Choice favs

Co-founder and CEO Bowie Cheung, who previously worked at Uber Eats, said the company now has 200 customers.

Healthy growth helps B2B food e-commerce startup Pepper nab $30 million led by ICONIQ Growth

Booking.com has been designated a gatekeeper under the EU’s DMA, meaning the firm will be regulated under the bloc’s market fairness framework.

Booking.com latest to fall under EU market power rules