One of the fringe benefits of owning a professional sports team is the ability to sell ads on just about everything. Stadiums have been at it for some time, of course. Who can forgot when the Staples
Sometimes baseball feels like a game of inches. Clubs often compete for seemingly small advantages to get a leg up. Over the last couple of decades, that’s meant investments in both advanced analyti
Card collectors often dispute how much their cards are worth. New Jersey-based CollX provides a free iOS and Android app to card enthusiasts that allows them to scan their trading cards and get value
Draftea, which calls itself the first daily fantasy sports company in Spanish-speaking Latin America, is taking fantasy football (not fútbol) to the region in a new partnership with the National Foot
The first pitching machine dates back well over 100 years. Obviously things have come a long way since that injury-inducing, gunpowder-fueled machine made its debut at Princeton University, but most m
The Red Sox are no different than most businesses when it comes to a tech stack.
Sinclair Broadcast Group’s long-anticipated direct-to-consumer regional sports streaming app will have a soft launch this Thursday, June 23, 2022. While this isn’t a full rollout, Bally Sports+ wi
Major League Baseball may have started in the 19th century and come of age in the 20th, but it has definitely embraced technology today.
Amazon announced today it will bring its cashier-free checkout technology, Just Walk Out, to a Major League Baseball stadium for the first time. MLB team Houston Astros will introduce the Just Walk Ou
Luis Severino cupped the glove around his ear in frustration. The Yankee Stadium two-strike Death Star siren was blaring over the PA. The pitcher signaled frustration with a new piece of technology th
Earlier this month, Apple announced its first live sports deal with Major League Baseball to bring a number of games and other MLB content to the Apple TV+ service for the 2022 season. Today, Apple un
Following reports that Apple was on an “aggressive hunt” for new sports deals for its Apple TV+ streaming service, Apple today announced it was bringing a number of Major League Baseball g
Los Angeles-based sports training platform Mustard this week announced a $3.75 million round. Led by Lake Nona Sports & Health Tech Fund, this latest raise follows a $1.7 million round back in lat
Major League Baseball is experimenting with robot umpires to make games more interesting, but when it comes to sporty shenanigans, Internet League Blaseball has got you more than covered. After going
In the absence of a real baseball league, it is perhaps not surprising that a simulated one should grow popular during the troubled year 2020. But even so, the absurdist horror and minimalist aestheti
Athletic coaching is a massive, multi-billion-dollar industry. No surprise, really, given the massive revenue some top athletes are able to generate. Mustard is working to supplant — or at least aug
The Toronto Blue Jays may not have a home yet this season, but one thing’s for sure: Plenty of teams are going to be playing in the uncanny valley this year. The spectacle of a major league base
The international games are one of televised sports’ marquee events, and esports companies hope to earn a seat at the grown-up's table.
Four months after being announced, so-called “robotic umpires” have made their debut in baseball’s Atlantic League. The addition is one of several tweaks currently being piloted in the independe