Startups

As data takes center stage, Codified wants to bring flexibility to governance

Comment

Watching how data flows through technology from a smart phone to various applications to the cloud and back.
Image Credits: Vithun Khamsong / Getty Images

Over the last decade, we’ve seen data grow in increasing importance to enterprise software, and that role has grown even more pronounced more recently with the rise of large language models. At the same time, there has been a corresponding rise in regulation around the use of that data, and figuring out how to stay in compliance is more critical and challenging than ever.

That’s where Codified, an early-stage startup that was nurtured last year inside venture capital firm Madrona Venture, comes into the picture. The company was built from the ground up from a data veteran with an eye toward solving the data compliance problem, and today it announced a $4 million seed round.

Company founder and CEO Yatharth Gupta sees that data is at the center of today’s technology, yet companies struggle to control access to it. “Every company has a lot of data. They want people to use this data. In order for people to use this data, they want to make sure that the right people have access and the wrong people don’t. It is an incredibly tough problem for people to solve,” Gupta told TechCrunch.

“So at Codified our mission is simple. We want to empower your company’s innovation by making sure that you can easily get access to data in a compliant manner within your company.”

As Gupta sees it, many large companies are authoring policies and trying to implement them in various ways, but he sees software that is too rigid for today’s use cases, leaving them vulnerable, especially when they have to change policy. He wants to change that by translating policy into code that can be implemented in a variety of ways, connected to various applications that need access to the data, and easily changed when new customers or user categories come along.

“We let you author policies in natural language, in a declarative way or using a UI — pick your favorite way — but when those policies are authored, we can codify them into something that can be implemented in a number of ways and can be very easily changed,” he said.

To that end, the company also enables customers to set conditions, such as whether you’ve had security training in the last 365 days, or you’re already part of a team working on a sensitive project. Ultimately, this enables companies to set hard-coded data access rules based on who the employee is and the applications they are using or projects they are part of, rather than relying on creating groups on which to base these rules. The problem with a group approach is people move around and change jobs, and the groups don’t always keep up, he says.

Gupta’s background includes 15 years at Microsoft in several positions, including running the Azure Databricks product, and a couple of years at SingleStore, where he ran product and engineering. Both jobs, he says, were heavily involved in data and he saw the kinds of problems he’s trying to solve with Codified.

The product is still in development. Gupta has been working with several design partners to refine the idea, and he’s working with five full-time employees and another half dozen contractors. He hopes to have a release candidate later this year.

Investors in today’s round include Vine Ventures, Soma Capital and Madrona Venture Labs, where Codified incubated last year.

More TechCrunch

Welcome to Week in Review: TechCrunch’s newsletter recapping the week’s biggest news. This week Apple unveiled new iPad models at its Let Loose event, including a new 13-inch display for…

Why Apple’s ‘Crush’ ad is so misguided

The U.K. Safety Institute, the U.K.’s recently established AI safety body, has released a toolset designed to “strengthen AI safety” by making it easier for industry, research organizations and academia…

U.K. agency releases tools to test AI model safety

AI startup Runway’s second annual AI Film Festival showcased movies that incorporated AI tech in some fashion, from backgrounds to animations.

At the AI Film Festival, humanity triumphed over tech

Rachel Coldicutt is the founder of Careful Industries, which researches the social impact technology has on society.

Women in AI: Rachel Coldicutt researches how technology impacts society

SAP Chief Sustainability Officer Sophia Mendelsohn wants to incentivize companies to be green because it’s profitable, not just because it’s right.

SAP’s chief sustainability officer isn’t interested in getting your company to do the right thing

Here’s what one insider said happened in the days leading up to the layoffs.

Tesla’s profitable Supercharger network is in limbo after Musk axed the entire team

StrictlyVC events deliver exclusive insider content from the Silicon Valley & Global VC scene while creating meaningful connections over cocktails and canapés with leading investors, entrepreneurs and executives. And TechCrunch…

Meesho, a leading e-commerce startup in India, has secured $275 million in a new funding round.

Meesho, an Indian social commerce platform with 150M transacting users, raises $275M

Some Indian government websites have allowed scammers to plant advertisements capable of redirecting visitors to online betting platforms. TechCrunch discovered around four dozen “gov.in” website links associated with Indian states,…

Scammers found planting online betting ads on Indian government websites

Around 550 employees across autonomous vehicle company Motional have been laid off, according to information taken from WARN notice filings and sources at the company.  Earlier this week, TechCrunch reported…

Motional cut about 550 employees, around 40%, in recent restructuring, sources say

The deck included some redacted numbers, but there was still enough data to get a good picture.

Pitch Deck Teardown: Cloudsmith’s $15M Series A deck

The company is describing the event as “a chance to demo some ChatGPT and GPT-4 updates.”

OpenAI’s ChatGPT announcement: What we know so far

Unlike ChatGPT, Claude did not become a new App Store hit.

Anthropic’s Claude sees tepid reception on iOS compared with ChatGPT’s debut

Welcome to Startups Weekly — Haje‘s weekly recap of everything you can’t miss from the world of startups. Sign up here to get it in your inbox every Friday. Look,…

Startups Weekly: Trouble in EV land and Peloton is circling the drain

Scarcely five months after its founding, hard tech startup Layup Parts has landed a $9 million round of financing led by Founders Fund to transform composites manufacturing. Lux Capital and Haystack…

Founders Fund leads financing of composites startup Layup Parts

AI startup Anthropic is changing its policies to allow minors to use its generative AI systems — in certain circumstances, at least.  Announced in a post on the company’s official…

Anthropic now lets kids use its AI tech — within limits

Zeekr’s market hype is noteworthy and may indicate that investors see value in the high-quality, low-price offerings of Chinese automakers.

The buzziest EV IPO of the year is a Chinese automaker

Venture capital has been hit hard by souring macroeconomic conditions over the past few years and it’s not yet clear how the market downturn affected VC fund performance. But recent…

VC fund performance is down sharply — but it may have already hit its lowest point

The person who claims to have 49 million Dell customer records told TechCrunch that he brute-forced an online company portal and scraped customer data, including physical addresses, directly from Dell’s…

Threat actor says he scraped 49M Dell customer addresses before the company found out

The social network has announced an updated version of its app that lets you offer feedback about its algorithmic feed so you can better customize it.

Bluesky now lets you personalize main Discover feed using new controls

Microsoft will launch its own mobile game store in July, the company announced at the Bloomberg Technology Summit on Thursday. Xbox president Sarah Bond shared that the company plans to…

Microsoft is launching its mobile game store in July

Smart ring maker Oura is launching two new features focused on heart health, the company announced on Friday. The first claims to help users get an idea of their cardiovascular…

Oura launches two new heart health features

Keeping up with an industry as fast-moving as AI is a tall order. So until an AI can do it for you, here’s a handy roundup of recent stories in the world…

This Week in AI: OpenAI considers allowing AI porn

Garena is quietly developing new India-themed games even though Free Fire, its biggest title, has still not made a comeback to the country.

Garena is quietly making India-themed games even as Free Fire’s relaunch remains doubtful

The U.S.’ NHTSA has opened a fourth investigation into the Fisker Ocean SUV, spurred by multiple claims of “inadvertent Automatic Emergency Braking.”

Fisker Ocean faces fourth federal safety probe

CoreWeave has formally opened an office in London that will serve as its European headquarters and home to two new data centers.

CoreWeave, a $19B AI compute provider, opens European HQ in London with plans for 2 UK data centers

The Series C funding, which brings its total raise to around $95 million, will go toward mass production of the startup’s inaugural products

AI chip startup DEEPX secures $80M Series C at a $529M valuation 

A dust-up between Evolve Bank & Trust, Mercury and Synapse has led TabaPay to abandon its acquisition plans of troubled banking-as-a-service startup Synapse.

Infighting among fintech players has caused TabaPay to ‘pull out’ from buying bankrupt Synapse

The problem is not the media, but the message.

Apple’s ‘Crush’ ad is disgusting

The Twitter for Android client was “a demo app that Google had created and gave to us,” says Particle co-founder and ex-Twitter employee Sara Beykpour.

Google built some of the first social apps for Android, including Twitter and others