AI

Google hopeful of fix for Gemini’s historical-image diversity issue within weeks

Comment

MWC 2024 Demis Hassabis
Image Credits: Natasha Lomas/TechCrunch

Google is hopeful it will soon be able to “unpause” the ability of its multimodal generative AI tool, Gemini, to depict people, per DeepMind founder, Demis Hassabis. The capability to respond to prompts for images of humans should be back online in the “next few weeks,” he said today.

Google suspended the Gemini capability last week after users pointed out the tool was producing historically incongruous images, such as depicting the U.S. Founding Fathers as a diverse group of people, rather than only white men.

Hassabis responded to questions about the product snafu during an onstage interview at the Mobile World Congress in Barcelona today.

Asked by a moderator, Wired’s Steven Levy, to explain what went wrong with the image-generation feature, Hassabis sidestepped a detailed technical explanation. Instead he suggested the issue was caused by Google failing to identify instances when users are basically after what he described as a “universal depiction.” The example points to “nuances that come with advanced AI,” he also said.

“This is a field we’re all grappling with. So if you, for example, put in a prompt that asks for, ‘give me a picture of a person walking a dog or a nurse in a hospital,’ right, in those cases, you clearly want a sort of ‘universal depiction.’ Especially if you consider that as Google, we serve 200+ countries, you know, every country around the world — so you don’t know where the user’s coming from and what their background is going to be or what context they’re in. So you want to kind of show a very sort of universal range of possibilities there.”

Hassabis said the issue boiled down to a “well-intended feature” — to foster a diversity in Gemini’s image outputs of people — having been applied “too bluntly, across all of it.”

Prompts that ask for content about historical people should “of course” result in “a much narrower distribution that you give back,” he added, hinting at how Gemini may tackle prompts for people in the future.

“We care, of course, about historical accuracy. And so we’ve taken that feature offline while we fix that and we hope to have that back online in the next — in very short order. Next couple of weeks, next few weeks.”

Responding to a follow-up question about how to prevent generative AI tools from being misappropriated by bad actors, such as authoritarian regimes looking to spread propaganda, Hassabis had no simple answer. The issue is “very complex,” he suggested — likely demanding a whole-of-society mobilization and response to determine and enforce limits.

“There’s really important research and debate that needs to happen — also with civil society and governments, not just tech companies,” he said. “It’s a social technical question that affects everyone and should involve everyone to discuss it. What values do we want these systems to have? What would they represent? How do you prevent bad actors accessing the same technologies and, what you’re talking about, which is repurposing them for harmful ends that were not intended by the creators of those systems.”

Touching on the challenge of open source, general-purpose AI models, which Google also offers, he added: “Customers want to use open source systems that they can fully control  . . . But then the question comes is how do you ensure what people use downstream isn’t going to be harmful with those systems as they get increasingly more powerful?

“I think, today, it’s not an issue because the systems are still relatively nascent. But if you wind forward three, four or five years, and you start talking about next generation systems with planning capabilities and being able to act in the world and solve problems and goals, I think society really has to seriously think about these issues — of what happens if this proliferates, and then bad actors all the way from individuals to rogue states can make use of them as well.”

During the interview, Hassabis was also asked for his thoughts on AI devices and where the mobile market may be headed as generative AI continues to drive fresh developments here. He predicted a wave of “next generation smart assistants” that are useful in people’s everyday lives, rather than the “gimmicky” stuff of previous AI assistant generations, which he suggested may even reshape the mobile hardware people choose to pack on their person.

“I think there’ll be questions about what is the right device type, even,” he suggested. “But in five plus years’ time, is the phone even really going to be the perfect form factor? Maybe we need glasses or some other things so that the AI system can actually see a bit of the context that you’re in and so be even more helpful in your daily life. So I think there’s all sorts of amazing things to be invented.”

Google pauses AI tool Gemini’s ability to generate images of people after historical inaccuracies

Read more about MWC 2024 on TechCrunch

More TechCrunch

Welcome to Week in Review: TechCrunch’s newsletter recapping the week’s biggest news. This week Apple unveiled new iPad models at its Let Loose event, including a new 13-inch display for…

Why Apple’s ‘Crush’ ad is so misguided

The U.K. Safety Institute, the U.K.’s recently established AI safety body, has released a toolset designed to “strengthen AI safety” by making it easier for industry, research organizations and academia…

U.K. agency releases tools to test AI model safety

AI startup Runway’s second annual AI Film Festival showcased movies that incorporated AI tech in some fashion, from backgrounds to animations.

At the AI Film Festival, humanity triumphed over tech

Rachel Coldicutt is the founder of Careful Industries, which researches the social impact technology has on society.

Women in AI: Rachel Coldicutt researches how technology impacts society

SAP Chief Sustainability Officer Sophia Mendelsohn wants to incentivize companies to be green because it’s profitable, not just because it’s right.

SAP’s chief sustainability officer isn’t interested in getting your company to do the right thing

Here’s what one insider said happened in the days leading up to the layoffs.

Tesla’s profitable Supercharger network is in limbo after Musk axed the entire team

StrictlyVC events deliver exclusive insider content from the Silicon Valley & Global VC scene while creating meaningful connections over cocktails and canapés with leading investors, entrepreneurs and executives. And TechCrunch…

Meesho, a leading e-commerce startup in India, has secured $275 million in a new funding round.

Meesho, an Indian social commerce platform with 150M transacting users, raises $275M

Some Indian government websites have allowed scammers to plant advertisements capable of redirecting visitors to online betting platforms. TechCrunch discovered around four dozen “gov.in” website links associated with Indian states,…

Scammers found planting online betting ads on Indian government websites

Around 550 employees across autonomous vehicle company Motional have been laid off, according to information taken from WARN notice filings and sources at the company.  Earlier this week, TechCrunch reported…

Motional cut about 550 employees, around 40%, in recent restructuring, sources say

The deck included some redacted numbers, but there was still enough data to get a good picture.

Pitch Deck Teardown: Cloudsmith’s $15M Series A deck

The company is describing the event as “a chance to demo some ChatGPT and GPT-4 updates.”

OpenAI’s ChatGPT announcement: What we know so far

Unlike ChatGPT, Claude did not become a new App Store hit.

Anthropic’s Claude sees tepid reception on iOS compared with ChatGPT’s debut

Welcome to Startups Weekly — Haje‘s weekly recap of everything you can’t miss from the world of startups. Sign up here to get it in your inbox every Friday. Look,…

Startups Weekly: Trouble in EV land and Peloton is circling the drain

Scarcely five months after its founding, hard tech startup Layup Parts has landed a $9 million round of financing led by Founders Fund to transform composites manufacturing. Lux Capital and Haystack…

Founders Fund leads financing of composites startup Layup Parts

AI startup Anthropic is changing its policies to allow minors to use its generative AI systems — in certain circumstances, at least.  Announced in a post on the company’s official…

Anthropic now lets kids use its AI tech — within limits

Zeekr’s market hype is noteworthy and may indicate that investors see value in the high-quality, low-price offerings of Chinese automakers.

The buzziest EV IPO of the year is a Chinese automaker

Venture capital has been hit hard by souring macroeconomic conditions over the past few years and it’s not yet clear how the market downturn affected VC fund performance. But recent…

VC fund performance is down sharply — but it may have already hit its lowest point

The person who claims to have 49 million Dell customer records told TechCrunch that he brute-forced an online company portal and scraped customer data, including physical addresses, directly from Dell’s…

Threat actor says he scraped 49M Dell customer addresses before the company found out

The social network has announced an updated version of its app that lets you offer feedback about its algorithmic feed so you can better customize it.

Bluesky now lets you personalize main Discover feed using new controls

Microsoft will launch its own mobile game store in July, the company announced at the Bloomberg Technology Summit on Thursday. Xbox president Sarah Bond shared that the company plans to…

Microsoft is launching its mobile game store in July

Smart ring maker Oura is launching two new features focused on heart health, the company announced on Friday. The first claims to help users get an idea of their cardiovascular…

Oura launches two new heart health features

Keeping up with an industry as fast-moving as AI is a tall order. So until an AI can do it for you, here’s a handy roundup of recent stories in the world…

This Week in AI: OpenAI considers allowing AI porn

Garena is quietly developing new India-themed games even though Free Fire, its biggest title, has still not made a comeback to the country.

Garena is quietly making India-themed games even as Free Fire’s relaunch remains doubtful

The U.S.’ NHTSA has opened a fourth investigation into the Fisker Ocean SUV, spurred by multiple claims of “inadvertent Automatic Emergency Braking.”

Fisker Ocean faces fourth federal safety probe

CoreWeave has formally opened an office in London that will serve as its European headquarters and home to two new data centers.

CoreWeave, a $19B AI compute provider, opens European HQ in London with plans for 2 UK data centers

The Series C funding, which brings its total raise to around $95 million, will go toward mass production of the startup’s inaugural products

AI chip startup DEEPX secures $80M Series C at a $529M valuation 

A dust-up between Evolve Bank & Trust, Mercury and Synapse has led TabaPay to abandon its acquisition plans of troubled banking-as-a-service startup Synapse.

Infighting among fintech players has caused TabaPay to ‘pull out’ from buying bankrupt Synapse

The problem is not the media, but the message.

Apple’s ‘Crush’ ad is disgusting

The Twitter for Android client was “a demo app that Google had created and gave to us,” says Particle co-founder and ex-Twitter employee Sara Beykpour.

Google built some of the first social apps for Android, including Twitter and others