How are those New Year’s resolutions to work out more holding up? Not so well? Not at all? Yeah, us too.
So we figured that it’s a good time to check back in with GAIN Fitness, the startup that aims to bring workouts from personal trainers right to your iPhone or iPad. GAIN Fitness just issued some nice updates and launched a new “trainer marketplace” that will bring a new trainer to GAIN each month.
GAIN has a really cool business model of being a platform, not just an app. GAIN shares its revenues with the personal trainers who create workouts — just like iTunes shares album proceeds with artists. It’s a win/win/win proposition in many ways: Trainers can distribute their work well beyond where they’re locally based, tailored workout experiences much more accessible to the general public, and, of course, GAIN makes money itself.
We stopped by GAIN’s San Francisco headquarters recently to talk with CEO Nick Gammell and get a hands-on look at the new trainer marketplace. You can watch it all in the video embedded above.
GAIN Fitness’s web and mobile applications generate personalized training plans based on exercise science, matched to an individual’s body, goals, and lifestyle factors, to help regular exercisers optimize fitness and adapt to schedule changes. We motivate exercisers with social tie-ins and game mechanics, and keep things fresh with our custom built database of over 750 exercises. We’re partnering with personal trainers and equipment retailers to sell interactive multimedia packs, a la “App Store for Fitness.â€
Nick Gammell worked with leaders at Google and YouTube building decision models, managing finances, and automating reporting. He served as a social media marketing consultant to Blurb and started his career at Deloitte Consulting. While at Deloitte, Nick first got the idea for GAIN when struggling to maintain his fitness level in the face of long hours and irregular gym access. Nick played college football at Carnegie Mellon, where he studied Business and Decision Science.
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