Featured Article

Reshape wants to help ‘decode nature’ by automating the ‘visual’ part of lab experiments

Danish startup grabs $20M in funding to bring more engineering to biology

Comment

Reshape founders: Carl-Emil Grøn, Daniel Storgaard, and Magnus Madsen
Image Credits: Reshape / Founders (L-R): Carl-Emil Grøn, Daniel Storgaard, and Magnus Madsen

A Danish startup wants to help R&D teams automate lab experiments that require visual inspections, raising $20 million in a Series A round of funding to scale its technology in the U.S.

Reshape, which was founded out of Copenhagen in 2018, has developed a robotic imaging system replete with software and AI models to help scientists track visual changes — such as color or cell-growth rates — from petri dishes and similar plate formats. Its machines sport built-in incubation that can be set to specific temperatures, with the corresponding data logged to ensure the experiments can be easily repeated.

The benefit is that these experiments can be run 24/7 without direct supervision, freeing up technicians for other critical tasks.

Reshape's machine in action
Reshape’s machine in action Image Credits: Reshape

“Decoding nature”

The concept of “decoding nature” sits at the heart of what Reshape is setting out to achieve, building on a broader trend that has seen the lines blur between the natural and manufactured worlds. These opportunities have not been lost on Silicon Valley, evidenced by the countless money poured into technologies seeking to “engineer” biology.

“Biology as a whole is transitioning from a science to an engineering discipline, and I think one of the biggest things that we want to do is make some of the very ‘intangible’ — how does an object grow, how does it behave? — easier to describe,” Reshape CEO Carl-Emil Grøn told TechCrunch. “Ideally, we want to figure out how we make that translation layer between what happens in the real world, and what happens in your DNA.”

The genesis for Reshape came when Grøn, who has an engineering background, started dating someone who worked in the biotech industry, giving him insight into the amount of manual effort involved in lab experiments.

“I just assumed that biotech was massively automated, but every eighth hour, of every day, for five months straight, she had to go in to the lab and take a photo of a petri dish,” Grøn said. “When you are from the tech world, it just seemed crazy.”

After speaking to a bunch of biotech companies in the Copenhagen locale, Grøn realized that his initial experience wasn’t some weird anomaly: The way that labs carry out DNA-sequencing, measure chemical compositions and all the rest was still happening in more or less the same way as it had been done for more than a century.

So Grøn enlisted two co-founders, Daniel Storgaard and Magnus Madsen, and set about building a full-stack platform, replete with high-resolution cameras and lighting, to capture visual data points and time lapses and record how different components in a given experiment react to the conditions they are subjected to.

Under the hood

Reshape develops its own AI models, trained on in-house data at its own lab, and these can work from the get-go for some of the more common experiment types, such as those involving fungal or bacterial hosts, or seeds and insects. But the company can also help its customers train models for specific use cases, such as tracking how particular microbes behave under certain conditions.

“The Reshape data science team, using our custom-built MLOps architecture, handles this end-to-end, starting from understanding the desired output and quantification, annotating the required datasets at scale, developing and benchmarking models, and then deploying them in our product for our customers,” Grøn said.

An agriculture company, for example, can use Reshape to test for seed germination rates, or the severity of a specific disease. Or a food company can perform ingredient characterization to test for quality, freshness or how the ingredients ripen over time — anything that typically requires a visual assessment.

Reshape: Growth detected in assay
Growth detected in assay. Image Credits: Reshape

Some Reshape customers are using the platform technology to transition from chemical to bio-pesticides — basically, figuring out which new compounds work the best and recording how they were made. And speed is ultimately the main appeal for customers.

“They’ll do like four to 10 times as many experiments as they could before, which just means that they get products to market much, much faster,” Grøn said.

Reshape makes the results available to view in a cloud-based interface, but the platform also supports data exports in formats such as LIMS or CSV, allowing users to take their data to other biotech software such as Benchling or even just Excel.

Results are presented through a cloud-based interface
Results are presented through a cloud-based interface. Image Credits: Reshape

In terms of accuracy, Grøn says that it compares the underlying models to the performance of a human on that same experiment, covering metrics such as false negatives. This helps avoid scenarios where an experiment might otherwise have been cut short because the scientist thought the experiment was ineffective.

“We help with about an 80% reduction in false negatives,” Grøn said. “We also help our customers reduce how much time they need to get a result. And instead of having to rely on remembering how you did an experiment a few years back, we keep perfect track of it. So every time you run an experiment on the platform, we track it; repeatability is extremely important.”

In terms of business model, Reshape sells the full platform as a subscription, which includes the hardware, machine learning and underlying software. The pricing is charged on a “value-based” pricing model, which can vary for each customer.

For now, Reshape ships just one size of machine, meaning if a customer has lots of experiments, then they must obtain lots of machines. So to scale this to giant industrial-grade experiments, Reshape might need bigger machines; Grøn remained somewhat coy on this matter, but he suggested that they might “branch out” to bigger devices in the future.

Reshape's imaging machine
Reshape’s imaging machine. Image Credits: Reshape

Growth

A graduate of Y Combinator’s (YC) Winter 2021 batch, Reshape has amassed a fairly impressive roster of clients, including Swiss agricultural tech giant Syngenta and the University of Oxford. With another $20 million in the bank, which follows an $8.1 million seed round last year, Reshape says it plans to use its fresh cash injection to scale its business in the U.S., where it says around two-thirds of its revenue already emanates, albeit mostly from its European customers’ U.S. facilities.

“We have proven that our technology works — now it’s about scaling it and helping as many labs as possible to accelerate the biological transition,” Grøn said.

Others are also bringing automation to science labs, including London’s Automata, which raised $40 million last year to target the broader lab workflow. And some companies offer something similar to what Reshape is trying to do, such as Singer Instruments’ PhenoBooth and Interscience’s ScanStation.

But by providing a full-stack platform complete with end-to-end data management that’s good to go off the bat, Grøn reckons this is what sets Reshape apart.

“This is an expensive problem that a lot of companies have been trying to solve for a long time,” Grøn said. “We provide the incubation, image capture, and analysis in a closed-loop system. Our pre-trained models are ready to go right out of the box and don’t require time-consuming training.”

Reshape’s Series A round was led by European VC firm Astanor Ventures, with participation from YC, R7, ACME, 21stBio and Unity co-founder Nicholas Francis.

More TechCrunch

Private equity giant Thoma Bravo has announced that its security information and event management (SIEM) company LogRhythm will be merging with Exabeam, a rival cybersecurity company backed by the likes…

Thoma Bravo’s LogRhythm merges with Exabeam in more cybersecurity consolidation

Consumer protection groups around the European Union have filed coordinated complaints against Temu, accusing the Chinese-owned ultra low-cost e-commerce platform of a raft of breaches related to the bloc’s Digital…

Temu accused of breaching EU’s DSA in bundle of consumer complaints

Here are quick hits of the biggest news from the keynote as they are announced.

Google I/O 2024: Here’s everything Google just announced

The AI industry moves faster than the rest of the technology sector, which means it outpaces the federal government by several orders of magnitude.

Senate study proposes ‘at least’ $32B yearly for AI programs

The FBI along with a coalition of international law enforcement agencies seized the notorious cybercrime forum BreachForums on Wednesday.  For years, BreachForums has been a popular English-language forum for hackers…

FBI seizes hacking forum BreachForums — again

The announcement signifies a significant shake-up in the streaming giant’s advertising approach.

Netflix to take on Google and Amazon by building its own ad server

It’s tough to say that a $100 billion business finds itself at a critical juncture, but that’s the case with Amazon Web Services, the cloud arm of Amazon, and the…

Matt Garman taking over as CEO with AWS at crossroads

Back in February, Google paused its AI-powered chatbot Gemini’s ability to generate images of people after users complained of historical inaccuracies. Told to depict “a Roman legion,” for example, Gemini would show…

Google still hasn’t fixed Gemini’s biased image generator

A feature Google demoed at its I/O confab yesterday, using its generative AI technology to scan voice calls in real time for conversational patterns associated with financial scams, has sent…

Google’s call-scanning AI could dial up censorship by default, privacy experts warn

Google’s going all in on AI — and it wants you to know it. During the company’s keynote at its I/O developer conference on Tuesday, Google mentioned “AI” more than…

The top AI announcements from Google I/O

Uber is taking a shuttle product it developed for commuters in India and Egypt and converting it for an American audience. The ride-hail and delivery giant announced Wednesday at its…

Uber has a new way to solve the concert traffic problem

Google is preparing to launch a new system to help address the problem of malware on Android. Its new live threat detection service leverages Google Play Protect’s on-device AI to…

Google takes aim at Android malware with an AI-powered live threat detection service

Users will be able to access the AR content by first searching for a location in Google Maps.

Google Maps is getting geospatial AR content later this year

The heat pump startup unveiled its first products and revealed details about performance, pricing and availability.

Quilt heat pump sports sleek design from veterans of Apple, Tesla and Nest

The space is available from the launcher and can be locked as a second layer of authentication.

Google’s new Private Space feature is like Incognito Mode for Android

Gemini, the company’s family of generative AI models, will enhance the smart TV operating system so it can generate descriptions for movies and TV shows.

Google TV to launch AI-generated movie descriptions

When triggered, the AI-powered feature will automatically lock the device down.

Android’s new Theft Detection Lock helps deter smartphone snatch and grabs

The company said it is increasing the on-device capability of its Google Play Protect system to detect fraudulent apps trying to breach sensitive permissions.

Google adds live threat detection and screen-sharing protection to Android

This latest release, one of many announcements from the Google I/O 2024 developer conference, focuses on improved battery life and other performance improvements, like more efficient workout tracking.

Wear OS 5 hits developer preview, offering better battery life

For years, Sammy Faycurry has been hearing from his registered dietitian (RD) mom and sister about how poorly many Americans eat and their struggles with delivering nutritional counseling. Although nearly…

Dietitian startup Fay has been booming from Ozempic patients and emerges from stealth with $25M from General Catalyst, Forerunner

Apple is bringing new accessibility features to iPads and iPhones, designed to cater to a diverse range of user needs.

Apple announces new accessibility features for iPhone and iPad users

TechCrunch Disrupt, our flagship startup event held annually in San Francisco, is back on October 28-30 — and you can expect a bustling crowd of thousands of startup enthusiasts. Exciting…

Startup Blueprint: TC Disrupt 2024 Builders Stage agenda sneak peek!

Mike Krieger, one of the co-founders of Instagram and, more recently, the co-founder of personalized news app Artifact (which TechCrunch corporate parent Yahoo recently acquired), is joining Anthropic as the…

Anthropic hires Instagram co-founder as head of product

Seven orgs so far have signed on to standardize the way data is collected and shared.

Venture orgs form alliance to standardize data collection

Alkira has raised $100M for its “network infrastructure as a service,” which lets users virtualize and orchestrate hybrid cloud assets, and manage them. 

Alkira connects with $100M for a solution that connects your clouds

Charging has long been the Achilles’ heel of electric vehicles. One startup thinks it has a better way for apartment dwelling EV drivers to charge overnight.

Orange Charger thinks a $750 outlet will solve EV charging for apartment dwellers

So did investors laugh them out of the room when they explained how they wanted to replace Quickbooks? Kind of.

Embedded accounting startup Layer secures $2.3M toward goal of replacing QuickBooks

While an increasing number of companies are investing in AI, many are struggling to get AI-powered projects into production — much less delivering meaningful ROI. The challenges are many. But…

Weka raises $140M as the AI boom bolsters data platforms

PayHOA, a previously bootstrapped Kentucky-based startup that offers software for self-managed homeowner associations (HOAs), is an example of how real-world problems can translate into opportunity. It just raised a $27.5…

Meet PayHOA, a profitable and once-bootstrapped SaaS startup that just landed a $27.5M Series A

Restaurant365, which offers a restaurant management suite, has raised a hot $175M from ICONIQ Growth, KKR and L Catterton.

Restaurant365 orders in $175M at $1B+ valuation to supersize its food service software stack