Featured Article

Beats launches $169 Studio Buds + with a transparent option

There are some nice tweaks that come with a $20 premium, but mostly people will care about color (or lack of it)

Comment

Image Credits: Brian Heater

Want to get to know a pair of earbuds? Go on a run. A long, sweaty one. One of two things will happen: either you’ll spend half the time fumbling with them or you’ll forget you ever put them in. I realize not everyone can or does run (some mornings I feel like I’m electively grounding down my knee cartilage for fun), so hopefully you have your own method.

A good athletic lifestyle pair will simply stay put. One not suited for the task will start loosening up quickly, like a poorly installed hubcap on a pothole-filled road. This spirals quickly. You soon find yourself adjusting and jiggling, all while the sweat exacerbates the situation. All of a sudden, you’re accidentally playing/pausing and skipping tracks.

Not all earbuds need to be running earbuds, of course. Take the Sony LinkBuds S. They’re currently my favorite in a lot of ways (sound, comfort), but I avoid running in them at all costs. I learned that lesson the hard way. They’re too top-heavy and often loosen by the first mile. Then the chaos.

I long ago came to accept that no earbud will be right for everyone in every setting. Beats’ new Studio Buds +, for instance, don’t sound as good as the LinkBuds S. Their noise-canceling also falls short. But when I went for a couple of early-morning five-mile runs along the coast in Santa Cruz over the weekend, they felt great. Ditto for the treadmill runs I’ve done before and since.

Image Credits: Brian Heater

The size and fit are great, with some slight tweaks to the regular Studio Buds it announced two years back. Having not used their predecessors in some time, the geometry of the buds took a bit of re-acclimation, both in terms of getting them into the ear and back into the case. That seems to be one of the minor drawbacks of making them this small.

The other is a lack of surface area, but Beats addressed that with physical buttons. These are, again, great for running. The company says it “revised the design of the multifunction ‘b’ button for better product interactions and to reduce the likelihood of accidental button presses.” Play/pause and track skipping are accomplished with button presses. Holding it will toggle active noise-canceling on and off.

The limited space means there’s no volume slider, but you can customize button hold to accomplish this. One side is assigned volume up and the other volume down. Honestly, that’s probably overcomplicating things. Noise-canceling is the way to go there.

Noise-canceling is improved here, but it doesn’t match up to the best on the market. Ditto for sound. It’s more than enough for casual music and podcast listening, but if audio is your main priority, look elsewhere. At $169, they’re $20 more than the Power Beats were at launch, which puts them between the AirPods 2nd and 3rd gen ($129 and $179, respectively) and well below the AirPods Pro ($249).

Again, if cost is your top concern, you can get a decent pair of buds for a lot less, but $169 is a good price point for premium buds (the lower end of premium, mind). Interestingly, Beats hopped off the Apple H chip train in favor of its own “proprietary platform” with the Studio Buds. The Buds +, meanwhile, run on the second generation of that platform. But you still get features like instant pairing and spatial audio.

Image Credits: Brian Heater

Frankly, battery life is probably the biggest upgrade. At 24 hours, the Studio Buds were a step down from the 30 hours the company posted with the Beats Fit Pro’s massive case. The Studio Buds + best the both of them at 36 hours total. That includes nine hours on the buds alone and 26 with just the case, up from the Studio Buds’ eight and 16 hours, respectively. The short version is you’ll be able to fly across the continental United States with the buds alone. They’re also comfortable and the ANC does a good job with plane white noise.

When Beats contacted me about review units, they gave me a choice between two colors. The truth of the matter is 99% of the time I couldn’t care less about such things. You pick one and if they run out, whatever. That happened the other week with the Pixel 7a. Google told me they didn’t have my choice, I thought about it for roughly three seconds and then moved on with my day.

With the Studio Buds +, on the other hand, I’m not sure if I’d have gone through with the review. The black is perfectly fine. It’s a perennial favorite. There are gold and ivory versions as well. They weren’t on offer, but I wouldn’t have gone for them if they were. It felt like transparent or nothing here, and thankfully Beats didn’t make me choose.

Image Credits: Brian Heater

A transparent set of earbuds will invariably draw comparisons to the Nothing Ear line. It’s unavoidable. But Beats transparent is a whole different vibe. Nothing has cultivated an aesthetic of clean and clear lines. It’s a kind of boutique-industrial, if you will, down to text inspired by circuit board etchings.

The Studio Buds + are a throwback to the turn of the millennium. It was a time when the first iMac and Volkswagen’s New Beetle felt like the height of industrial design. In fact, the former inspired a wave of transparent and translucent product design. With its semi-frosted plastic and rounded edges, the Buds + feel like a kind of spiritual successor to the iMacs of the late ’90s. I dig it.

It’s also always fun getting a peek at what’s going on inside. It feels like a little insight into how small and seemingly precarious things are behind the scenes. It’s fun, and Beats is going to sell a lot of them.

The Studio Buds + offer some nice tweaks to their predecessor, but they certainly don’t warrant an upgrade if you still have a pair. The $20 increase is annoying, but $169 is a fine price for what you’re getting here: a decent pair of buds to wear on the go and at the gym. And as for the best color, that was frankly never up for debate.

More TechCrunch

The restaurant industry in the U.S. is expected to pass $1 trillion in sales for the first time this year, despite wider economic pressures on consumers. Now Restaurant365, a startup…

Restaurant365 orders in $175M at a $1B+ valuation to supersize its food service software stack 

Venture firm Shilling has launched a €50M fund to support growth-stage startups in its own portfolio and to invest in startups everywhere else. 

Portuguese VC firm Shilling launches €50M opportunity fund to back growth-stage startups

Chang She, previously the VP of engineering at Tubi and a Cloudera veteran, has years of experience building data tooling and infrastructure. But when She began working in the AI…

LanceDB, which counts Midjourney as a customer, is building databases for multimodal AI

Trawa simplifies energy purchasing and management for SMEs by leveraging an AI-powered platform and downstream data from customers. 

Berlin-based trawa raises €10M to use AI to make buying renewable energy easier for SMEs

Lydia is splitting itself into two apps — Lydia for P2P payments and Sumeria for those looking for a mobile-first bank account.

Lydia, the French payments app with 8 million users, launches mobile banking app Sumeria

Cargo ships docking at a commercial port incur costs called “disbursements” and “port call expenses.” This might be port dues, towage, and pilotage fees. It’s a complex patchwork and all…

Shipping logistics startup Harbor Lab raises $16M Series A led by Atomico

AWS has confirmed its European “sovereign cloud” will go live by the end of 2025, enabling greater data residency for the region.

AWS confirms will launch European ‘sovereign cloud’ in Germany by 2025, plans €7.8B investment over 15 years

Go Digit, an Indian insurance startup, has raised $141 million from investors including Goldman Sachs, ADIA, and Morgan Stanley as part of its IPO.

Indian insurance startup Go Digit raises $141M from anchor investors ahead of IPO

Peakbridge intends to invest in between 16 and 20 companies, investing around $10 million in each company. It has made eight investments so far.

Food VC Peakbridge has new $187M fund to transform future of food, like lab-made cocoa

For over six decades, the nonprofit has been active in the financial services sector.

Accion’s new $152.5M fund will back financial institutions serving small businesses globally

Meta’s newest social network, Threads, is starting its own fact-checking program after piggybacking on Instagram and Facebook’s network for a few months.

Threads finally starts its own fact-checking program

Looking Glass makes trippy-looking mixed-reality screens that make things look 3D without the need of special glasses. Today, it launches a pair of new displays, including a 16-inch mode that…

Looking Glass launches new 3D displays

Replacing Sutskever is Jakub Pachocki, OpenAI’s director of research.

Ilya Sutskever, OpenAI co-founder and longtime chief scientist, departs

Intuitive Machines made history when it became the first private company to land a spacecraft on the moon, so it makes sense to adapt that tech for Mars.

Intuitive Machines wants to help NASA return samples from Mars

As Google revamps itself for the AI era, offering AI overviews within its search results, the company is introducing a new way to filter for just text-based links. With the…

Google adds ‘Web’ search filter for showing old-school text links as AI rolls out

Blue Origin’s New Shepard rocket will take a crew to suborbital space for the first time in nearly two years later this month, the company announced on Tuesday.  The NS-25…

Blue Origin to resume crewed New Shepard launches on May 19

This will enable developers to use the on-device model to power their own AI features.

Google is building its Gemini Nano AI model into Chrome on the desktop

It ran 110 minutes, but Google managed to reference AI a whopping 121 times during Google I/O 2024 (by its own count). CEO Sundar Pichai referenced the figure to wrap…

Google mentioned ‘AI’ 120+ times during its I/O keynote

Firebase Genkit is an open source framework that enables developers to quickly build AI into new and existing applications.

Google launches Firebase Genkit, a new open source framework for building AI-powered apps

In the coming months, Google says it will open up the Gemini Nano model to more developers.

Patreon and Grammarly are already experimenting with Gemini Nano, says Google

As part of the update, Reddit also launched a dedicated AMA tab within the web post composer.

Reddit introduces new tools for ‘Ask Me Anything,’ its Q&A feature

Here are quick hits of the biggest news from the keynote as they are announced.

Google I/O 2024: Here’s everything Google just announced

LearnLM is already powering features across Google products, including in YouTube, Google’s Gemini apps, Google Search and Google Classroom.

LearnLM is Google’s new family of AI models for education

The official launch comes almost a year after YouTube began experimenting with AI-generated quizzes on its mobile app. 

Google is bringing AI-generated quizzes to academic videos on YouTube

Around 550 employees across autonomous vehicle company Motional have been laid off, according to information taken from WARN notice filings and sources at the company.  Earlier this week, TechCrunch reported…

Motional cut about 550 employees, around 40%, in recent restructuring, sources say

The keynote kicks off at 10 a.m. PT on Tuesday and will offer glimpses into the latest versions of Android, Wear OS and Android TV.

Google I/O 2024: Watch all of the AI, Android reveals

Google Play has a new discovery feature for apps, new ways to acquire users, updates to Play Points, and other enhancements to developer-facing tools.

Google Play preps a new full-screen app discovery feature and adds more developer tools

Soon, Android users will be able to drag and drop AI-generated images directly into their Gmail, Google Messages and other apps.

Gemini on Android becomes more capable and works with Gmail, Messages, YouTube and more

Veo can capture different visual and cinematic styles, including shots of landscapes and timelapses, and make edits and adjustments to already-generated footage.

Google Veo, a serious swing at AI-generated video, debuts at Google I/O 2024

In addition to the body of the emails themselves, the feature will also be able to analyze attachments, like PDFs.

Gemini comes to Gmail to summarize, draft emails, and more