The 6 Disrupt NY Finalists: Boomerang Commerce, ISI Technology, Mimi, Mink, Showkit and Vurb

Oh New York in the springtime! In the past two days, 1600 people have passed through the Manhattan Center for TechCrunch Disrupt NY, in hopes of seeing or being the new new thing. We’ve seen Fred Wilson, Brenden Iribe, Mike Judge and many more grace our stage. Tomorrow we’ll get to see interviews of Marissa Mayer, Sophia Amoruso, Whisper’s Michael Heyward and get a surprise visit from WordPress founder Matt Mullenweg.

In addition to the above tech superstars and more, twenty-five startups have presented on our stage in Startup Battlefield. And now our judges (and the TechCrunch team) have judged and we’ve got our five finalists picked out. These finalists will move on to the lightning round tomorrow, competing for a chance to win the $50,000 grand prize and a really big cup.

Finals judges include the esteemed John Borthwick (Betaworks), Roelof Botha (Sequoia Capital), Chris Dixon (Andreessen Horowitz), Marissa Mayer (Yahoo), Brian Pokorny (SV Angel) and Fred Wilson (Union Square Ventures).

And here are the finalists!


Mimi is a hearing aid app that aims to make “hearing aids of the future,” by leveraging your mobile phone and earphones. 

ISI Technology

ISI has created a revolutionary electronic water-heating technology that will change how the world heats and uses water by increasing efficiency. 

Boomerang Commerce

Founded by Amazon, eBay and Adobe execs, Boomerang Commerce optimizes dynamic pricing and assortment for online retailers. 


“A prettier Google,” Vurb hopes to be your go-to for visual, contextual web search.



Mink is 3D printing for makeup.



ShowKit is Mayday for mobile, allowing developers to build in live customer service support in app.