Nodle, which is competing in the TechCrunch Disrupt Berlin Startup Battlefield this week, is based on a simple premise: What if you could crowdsource the connectivity of smart sensors by offloading it to smartphones? For most sensors, built-in cell connectivity is simply not a realistic option, given how much power it would take. A few years of battery life is quite realistic for a sensor that uses Bluetooth Low Energy.
Overall, that’s a pretty straightforward idea, but the trick is to convince smartphone users to install Nodle’s app. To solve this, the company, which was co-founded by Micha Benoliel (CEO) and Garrett Kinsman, is looking to cryptocurrency. With Nodle Cash, users automatically earn currency whenever their phones transmit a package to the network. That connection, it’s worth noting, is always encrypted, using Nodle’s Rendezvous protocol.
The company has already raised $3.5 million in seed funding, mostly from investors in the blockchain space: Blockchange, Work Play Ventures (Marc Pincus), Blockchain Ventures (Blockchain.com), Olymp Capital, Bootstraplabs and Blockhead.
It’s worth noting that this isn’t Benoliel’s first rodeo in this space. He also co-founded the mesh networking startup Open Garden, which used a somewhat similar approach a few years ago to crowdsource connectivity (and which made a bit of a splash with its FireChat offline chat app back in 2014). Open Garden, too, competed in our Startup Battlefield in 2012 and won our award for most innovative startup. Benoliel left his CEO position there in early 2016, but Nodle definitely feels like an iteration on the original idea of Open Garden.
“We define the category as crowd connectivity,” Benoliel told me. “We leverage crowdsourced connectivity for connecting things to the internet. We believe there are a lot of benefits to doing that.” He argues that there are a number of innovations converging right now that will allow the company to succeed: Chipsets are getting smaller, and an increasing number of sensors now uses Bluetooth Low Energy, all while batteries are getting smaller and more efficient and blockchain technology is maturing.
Given the fact that these sensors depend on somebody with a phone coming by, this is obviously not a solution for companies that need to get real-time data. There’s simply no way for Nodle to guarantee that, after all. But the company argues it is a great solution for smart cities that want to get regular readouts of road usage or companies that want to do asset tracking.
“We do not address real-time connectivity, which is what you can do with more traditional solutions,” Benoliel said. “But we believe IoT is so broad and there is so much utility in being able to collect data from time to time, that with out solution, we can connect almost anything to the internet.”
While some users may want to simply install the Nodle Cash app to, well, make some Nodle cash, the team is also betting on working with app developers who may want to use the platform to make some extra money from their apps by adding it to the Nodle network. For users, that obviously means they’ll burn some extra data, so developers have to clearly state that they are opting their users into this service.
The team expects a normal user to see an extra 20 to 30 MB of traffic with Nodle installed, which isn’t really all that much (users of the standalone Nodle app also have the option to cache the data and postpone the transfer when they connect to Wi-Fi). Some app developers may use Nodle as an alternative to in-app payments, the team hopes.
The company is also already working with HTC and Cisco Meraki, and has a number of pilot projects in the works.
If you want to give it a try, you can install the Nodle Cash app for Android now.
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