(Founder Stories) Jeff Clavier: On Getting Your Product In Front Of A VC (And Keeping It There)

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Because every VC’s inbox is overflowing with pitches, and because VC’s don’t take meetings with just anyone, SoftTech VC’s Jeff Clavier, (who just raised $55 million for his third fund) offers advice to founders who hope to cut through the clutter, schedule a meeting, and score some financing from prominent investors.

In his final Founder Stories interview with host Chris Dixon, Clavier says when trying to get a VC’s attention, “figuring out in the ecosystem, who is the right sort of referral point is super important. It is the difference between being at the top of the funnel and being sort of close to deletion.”

He continues, if you are lucky enough to get through the door, “the goal of the first meeting is to get to the second meeting, right, and so pitch the idea. We like to hear stories… we like founders to tell us how they came up with the idea, what they have done before, why this is a passion of theirs and the passion for us is something that we need to feel.”

Clavier also advises founders keep a sharp focus on the benchmarks they are trying to nail during seed stage so they are teed up for their A Round. If not, he says you “will discover three months before you are about to raise money that you are not ready, and you might have actually been able to fix that six months prior, if you sort of knew you were taking the wrong trajectory.”

To help avoid the issue he adds, “sync up with your investors or people who have an outside view who can tell you, look dude you are just veering off, this is not relevant.”

Before the interview ends, Claver offers suggestions on building the best team and above all else, creating the best customer experience.

Make sure to watch the entire interview to hear all his insights and make sure to watch episodes I, II and III Clavier’s Founder Stories videos.

Past episodes of Founder Stories featuring the leaders of ZocDoc, MeetUp, Tumblr, Reddit, TripAdvisor and many more startups are here.