Wikinvest Brings Its Investment Portfolio Tracker To The iPad

Leena Rao

Leena Rao is currently a Senior Editor for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

Tuesday, October 25th, 2011
Wikinvest Already Tracking $1 Billion In Portfolio Assets | TechCrunch

Wikinvest’s realtime portfolio tracker makes tracking a number of brokerage accounts and your investment portfolio easy. The Wikinvest portfolio tracker lets anyone link up their real brokerage accounts to so they can keep tabs on their actual holdings, which are updated automatically every time you make a trade. Today, the startup is launching its free investment portfolio tracking iPad app, Wikinvest Portfolio HD, to enable users to track, analyze and manage all their investments in one place.

The app has been built from the ground up for iPad to give investors a high-level view of their investments. Through Wikinvest’s proprietary brokerage import technology, users can import their account information from over 60 of the largest brokerage firms in the U.S.

Wikinvest Portfolio HD also features visual analytics to give users insight into metrics including estimated portfolio risk, true asset allocation, geographic allocation distribution, and more. Users can also access a overview dashboard gives investors a bird’s eye view of their portfolio, easy-to-read news feeds, analytics on metrics such as asset allocation, geographic asset distribution, and a “Movers and Losers” section so investors can instantly see what is and isn’t moving in the market

Wikinvest, which currently tracks over tracks more than thirty billion dollars in real assets for its users, expects that the iPad app will be popular among users. In fact, the startup says that 75 percent of the 60 largest brokerage firms lack a portfolio app for the iPad. And 82 percent of Wikinvest’s active users use mobile, plus the startup’s mobile users are averaging 5.5 sessions per week.


Company: Wikinvest
Website: wikinvest.com
Launch Date: 2006
Funding: $2.5M

Wikinvest is just as it sounds; a wiki for investing. The company seeks to take advantage of the large numbers of investors and investing savvy people who are looking to the web to get better trading tips. Like most wikis, Wikinvest will face a few problems including spammed/tampered entries, lack of incentive to create content and the dubious authority of users generating content. These problems exist for Wikipedia as well, yet Wikipedia continues to have as...

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