Vente-privee USA
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Vente-privee’s Plans For U.S. Domination Exciting Enough For Google TV Execs To Jump Ship

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Vente-privee, the French flash sales juggernaut, announced in May 2011 that it had teamed up with American Express to form a joint-venture for its U.S. operations (dubbed vente-privee USA). Earlier today, the company announced the latest members of its management team, which is headed by vente-privee USA CEO Mike Steib.

The hires that I thought were most notable were those of John Saroff and Jill Szuchmacher, who both previously served in leadership roles to grow the Google TV business.

Saroff has joined vente-privee USA as VP of Digital Factory and Sales Production – he will lead the creative development and production of each sale event including photo shoots, music, trailers and online boutiques for each partner. At Google, Saroff headed TV Ads and Strategic Partnerships.

Jill Szuchmacher will be leading business development for vente-privee USA as Vice President. She previously served as Director of Business Development at Google, most recently heading up commercialization for Google TV, leading engagements with partners such as Sony, Vizio, Netflix, Twitter, and Amazon.

According to their LinkedIn profiles, they left Google around the same time, which speaks volumes about Google TV, which has seen very slow uptake since its introduction earlier this year.

Update: Google points out that TV Ads and Google TV are separate divisions, and that TV Ads is an online platform for buying ads on TV that is unrelated to Google TV. My bad.

Other hires include Robin Domeniconi, who joins as VP of Marketing after servering as SVP and Chief Brand Officer at Elle Group, and Nicolas Genest, a former Microsoft engineer who is making the jump from vente-privee to vente-privee USA to serve as VP of Technology.

Other new members of the company’s leadership team are Laure de Metz (formerly VP of Licensing for Marc Jacobs International) and Tim Quinn (formerly VP Investments, Integration and Measurement at American Express).

No word about the launch date of vente-privee’s dedicated US site.