MySpace is preparing to add Facebook Connect features to its main service, we’ve confirmed from a source within MySpace. This will be the first time MySpace will publicly conceded defeat to Facebook over ownership of the social graph, and it’s more than a touchy subject internally.
So touchy, in fact, that my source tells me that by simply breaking the news early the whole rollout might be ditched or delayed. A key part of the launch is apparently a serious amount of message massaging by MySpace PR on what this means for MySpace.
Earlier this year the MySpace UK team added Facebook Connect features to a fan video without, apparently, the knowledge of upper management at MySpace. MySpace also quietly (silently actually) rolled out sharing on Facebook for MySpace videos recently. This new Facebook Connect rollout is being done very quietly as well, we’ve heard. Some very senior MySpace execs seem to have no idea it’s happening.
So what does all this mean? In the next week or two we’ll see at least a limited rollout of Facebook Connect on MySpace. Or, we won’t. Ah, the joys of having co-presidents to take your company to the next level.
Facebook is the world’s largest social network, with over 1 billion monthly active users. Facebook was founded by Mark Zuckerberg in February 2004, initially as an exclusive network for Harvard students. It was a huge hit: in 2 weeks, half of the schools in the Boston area began demanding a Facebook network. Zuckerberg immediately recruited his friends Dustin Moskovitz, Chris Hughes, and Eduardo Saverin to help build Facebook, and within four months, Facebook added 30 more college networks. The original...
Facebook Connect allow users to “connect” their Facebook identity, friends and, privacy to any website. Facebook Connect has four primary features: Trusted Authentication – Anywhere during the user’s experience that the developer would like to add social context, the user will be able to authenticate and connect their account in a trusted environment. The user will have total control of the permissions granted. This is a proprietary authentication mechanism, but is more streamlined than the existing method and will not...
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