New underwear burns body fat when worn

Serkan Toto

Dr. Serkan Toto is an independent consultant and advisor focusing on Japan’s web, mobile and social gaming industries. Based in Tokyo, he works together with financial institutions and startups worldwide. Serkan has been the Japan contributor for TechCrunch.com since 2008. He is sept-lingual, holds an MBA and is a PhD in economics. → Learn More

Friday, March 20th, 2009

japan_underwear
Random Japanese girls wearing random underwear

Japan-based chemistry company Teijin announced the development of underwear that can burn away body fat. All that wearers need to do is let the fabric hug their skin to generate friction resistance when they go about their daily routines.

The fabric is based on a polyester nanofiber, which is supposedly very soft and was first made public by Teijin last year. Usually, the so-called Nanofront fibers are used for industrial polishing cloths and are just 700 nanometers in diameter (a strand of hair is 7,500 times thicker). Nanofront is said to be 200,000 times more flexible than conventional polyester fibers (15μm in diameter).

Teijin claims that people who have worn the Nanofront underwear in experiments for 40 consecutive days lowered their body fat by “several percent” and consequently reduced waist size by several centimeters. The company is already in talks with a number of apparel makers and hopes to commercialize its technology as early as in next year’s spring or summer fashion season.

Via Nikkei [registration required, paid subscription]

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