EC Growth Marketing

B2B and B2C, while believed to be stark opposites in many ways, are not purely categories of audiences.

What worked for PayPal is a good example of how your startup can start looking for its best routes to market, too.

Avoid the safety of ordinary products and aim for innovation and distinctiveness. Dare to be different and push boundaries.

The whole point of a startup is to build something enduring.

Assigning equal weight to growth and profitability for late-stage businesses is flawed and has caused misguided business decisions.

Until recently, many startups have prioritized growth at all costs, using abundant venture capital to acquire users and dominate markets without regard for profitability or sustainability. However, recent market conditions…

As part of the Metrics That Matter series, we’ve written about three analyses to track the path to profitability and two metrics to calibrate retention and expansion. These metrics serve…

Raviraj Jain, partner at Lightspeed Ventures, explains how early-stage startups will be impacted by GenAI, and what to look out for.

David Blumberg, founder and managing partner at Blumberg Ventures, explains how early-stage startups can look to their investors for help with solving problems, scaling, hiring, and strategic planning.

A CFO’s tech stack should include tried-and-true methods and embrace innovative tools that streamline financial tasks and support data-driven decision-making.

We got a glimpse of Buc-ee’s possible future on Thursday when Mercedes announced that it would build around 30 fast-charging hubs at Buc-ee’s locations throughout the South.

Comcast, a division of NBCUniversal, which broadcasts multiple sports, developed an accelerator to help encourage sports tech startups.

The exit market for SaaS dried up in the second half of 2022, which saw the lowest exit activity since 2016.

When Monday.com faced the classic build vs. buy dilemma for a new database, it decided to build one, but with a decided twist.

Even a company the size of Airbnb, it turns out, doesn’t have that much data on rule-breaking behavior.

Three weeks after the Cisco announced a massive $28B acquisition of Splunk, investors still seem less than enthused about the deal.

Flourish Ventures’ Emmalyn Shaw explains how early-stage startups can define, test, pivot and successfully figure out their product-market fit.

We developed an ‘AI as agent’ approach and shipped a new AI capability that exploded to 5% adoption in the first week.

Canvas Ventures’ Mike Ghaffary outlines the important components of defensibility, the key strategic advantage buckets, and how startups can stay competitive.

The whiplash we’ve seen in the labor market over the last few years has created an environment that startups can and should take advantage of.

In the early days of your startup, it’s important to be as efficient as possible, not only with this $10K budget, but also with your time.

The already-colossal $200 billion online advertising industry is staring down unprecedented innovation — and even more significant revenue.

Your B2B leads will go to waste unless you begin to create lapsed buckets and develop a strategy to attack them head-on.

The permissionless pilot is a product demo that uses public, customer-specific data to instantly deliver the ‘wow!’ moment.

Here are ways your generative AI organization can build as an open book while building trust with potential customers.

Early-stage companies need to paint a compelling picture for another round of funding. That’s where startups often fall down. Here’s how to fix that.