EC Growth Marketing

CRO: Why startups should prioritize conversion rate optimization early

Think of CRO as a grand supplement to all the other items the growth side rolls out in the early days of a startup.

Here’s what I learned while leading a bootstrapped startup to $40M ARR

Since our founding in 2014, we’ve reached $40 million in ARR through bootstrapping. From there, it was off to the races.

5 ways SaaS companies can level up their product-led growth

We analyzed data from 30,000+ SaaS companies — here are five ways you can level up product-led, efficient growth.

Are you spending too much on paid acquisition?

Let's examine when to start measuring diminishing returns and how to use a simple regression analysis to find optimal spending levels.

Acquisition, retention, expansion: Why SaaS founders must understand GDR and NDR

It’s become increasingly difficult to sign new SaaS customers unless they can demonstrate high and measurable ROI with rapid time to value.

Your site needs more than just one user onboarding experience

I’ll describe the type of data needed to make onboarding unique and will share some examples of how I’ve implemented this myself.

How startups can produce social content that actually resonates

It's hard to win on social media, but Redpoint's head of content Rashad Assir thinks the potential rewards make it totally worth the grind.

How we used data-driven personas to radically improve the customer experience

Personas persist throughout the entire customer lifecycle and are more than just a way to segment customer types; it's a DNA marker.

SaaS retention benchmarks: How does your business stack up?

High retention indicates strong product-market fit. It is proof that you are solving a real problem and are adding value to your customers.

3 ways to step up your short-form video and TikTok growth strategy

The fact that influencers are shifting their strategies to shorter-form content is a clear signal for startups to follow suit.

5 growth lessons I learned while scaling from $0 to $1M ARR

Learn from my mistakes: Stay hyperfocused on a few problems at a time, don’t overcomplicate things and get a trusted outsider’s opinion.

When it comes to early-stage growth marketing, it’s often better to imitate than innovate

While trying to gain traction, most of your time and attention should be focused on imitating successful marketing tactics.

Building a lean B2B startup growth stack

I’ve spent years trying to understand which tools give you the most bang for your buck and which are just not worth the overhead.

Using predictive LTV to juice up marketing campaigns

Incorporating predictive LTV helps make more informed, data-driven decisions and improves campaign results.

5 tactics for managing paid customer acquisition during a downturn

The narrative today sounds gloomy because it is so. But for opportunistic companies, there’s a silver lining: Now is a great time to go on offense.

Building a growth marketing team the right way

A solid growth marketing team will be instrumental in driving your next phase of growth, so it's worth putting some thought into building it.

For startups, ‘we haven’t spent a penny on marketing’ isn’t always a good thing

Being scrappy and frugal are great qualities to have as a startup, but your investors will want to see that you know how to scale rapidly when necessary.

4 video content tips for your startup’s growth marketing

If you’re entering 2023 without a video content plan for your startup, you will be missing out on a significant resource for creating brand awareness and reaching more consumers.

Teach yourself growth marketing: Which metrics really matter?

Many people will assume that the important metrics for companies like Uber and Coinbase will be new riders and traders. They would be wrong.

Teach yourself growth marketing: How to perform growth experimentation through A/B testing

Learn how to perform A/B tests, prioritize a list of tests, and run them with minimal external interference.
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