Miranda Halpern

The Latest from Miranda Halpern

Tips for managing growth across iOS updates

“I’ve seen startups spend thousands of dollars inefficiently as a result of not having optimal signal in their paid acquisition campaigns. I’ve also spent millions at companies such as Postmates

Marketers should plan for more DIY metrics as iOS 15 nears

Apple is planning to remove developer access to key user data as part of its iOS 15 release on Monday. So how are marketers going to figure out growth from here?

Data remains a vital part of the marketing world

“One of the biggest things that brands struggle with is figuring out attribution, and how you continue to spend money even though you may have lost some signal into the platform,” says Greg Gillma

TikTok, influencers on the clock

Alex Wilhelm is on a well-deserved vacation this week, so for the Equity Wednesday deep dive, we took the conversation to Twitter Spaces.

Making a splash in the marketing world

“There are three common blunders that most SaaS marketers make time and again when it comes to clarity and high-converting content,” says Konrad Sanders, founder and CEO of The Creative Copywriter

Growth roundup: Mail privacy protection and growth marketing beyond the tactics

Growth roundup: Storytelling for startups, early-stage influencers, retail media spend

“I like to think of successful brand-building as creating a company that customers would be upset to separate from their identity,” growth marketing expert Julian Shapiro told us earlier this week

Building a growth community in India with Ayush Srivastava of Growth Folks

To hear more about the strategies that are boosting Indian startups, we interviewed Ayush Srivastava, co-founder of growth marketing group Growth Folks (and a growth marketer at Zynga by day).

Growth roundup: Recruiting a team, writing successful newsletters, 14 questions for paid search ads

“The growth industry is definitely maturing. Less hacks, more teams, more focus on velocity,” Ward van Gasteren, founder of Grow with Ward told us in an interview this week. “Everybody within th

How Ward van Gasteren thinks about growth hacking today

Ward van Gasteren embraces the “growth hacker” term, despite the fact that some in the profession prefer the term “growth marketing” or simply “growth.” What’s the difference to him? The

Growth roundup: Investing in community, targeting developers, new marketer recs

“The best thing a startup can do, and I’m seeing it happen more and more, is investing in community early on,” growth marketing expert Max van den Ingh of Unmuted tells us. “When I

Unmuted founder Max van den Ingh on success beyond the metrics

"You have to understand that working at a startup often feels like you’re standing on the edge of a cliff. And that’s also the moment you’re at your most creative."

The MKT1 interview: Growth marketing in 2021, hiring versus outsourcing and more

Excerpts from our Twitter Spaces chat with MKT1 founders Emily Kramer and Kathleen Estreich on the growth marketing industry, when to hire a marketer and when a startup should consider outsourcing.

Growth marketing roundup: TechCrunch Experts, creative testing and how to nail your narrative

Growth marketer Maya Moufarek: "It’s all about simplifying your strategy into something that is digestible, memorable and applicable.”

Marketing Cube founder Maya Moufarek’s lessons for customer-focused startups

Maya Moufarek, founder of Marketing Cube, spent more than 15 years working for companies like Google and American Express before launching her own growth consultancy. Today, her London-based firm work

Growth marketing roundup: SEO for 2021, pitch tactics, reviews and more

Google favors large sites more than ever, basically because it is trying to avoid providing misinformation in our polarized age. But sometimes the small sites have key new information — like the co

Growth marketing roundup: Cool SaaS, marketing lies, VR ads and more

TechCrunch is searching for the best growth marketers for founders to work with. Click through to learn about some of our favorites.

This week in growth marketing on TechCrunch

A look back at the week's top posts, plus recommendations for growth marketers who know how to drive results.

MKT1: Developer marketing is what startup marketing should look like

MKT1 is a strategic marketing firm founded by experienced startup executives that is everything but a marketing agency.

Growth marketing amid the pandemic: An interview with Right Side Up’s Tyler Elliston

We caught up with Tyler Elliston, founder of growth marketing firm Right Side Up and occasional contributor at TechCrunch, about his experiences and what he’s seeing as we exit the pandemic.
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