Miranda Halpern

The Latest from Miranda Halpern

Growth roundup: Investing in community, targeting developers, new marketer recs

“The best thing a startup can do, and I’m seeing it happen more and more, is investing in community early on,” growth marketing expert Max van den Ingh of Unmuted tells us. “When I

Unmuted founder Max van den Ingh on success beyond the metrics

"You have to understand that working at a startup often feels like you’re standing on the edge of a cliff. And that’s also the moment you’re at your most creative."

The MKT1 interview: Growth marketing in 2021, hiring versus outsourcing and more

Excerpts from our Twitter Spaces chat with MKT1 founders Emily Kramer and Kathleen Estreich on the growth marketing industry, when to hire a marketer and when a startup should consider outsourcing.

Growth marketing roundup: TechCrunch Experts, creative testing and how to nail your narrative

Growth marketer Maya Moufarek: "It’s all about simplifying your strategy into something that is digestible, memorable and applicable.”

Marketing Cube founder Maya Moufarek’s lessons for customer-focused startups

Maya Moufarek, founder of Marketing Cube, spent more than 15 years working for companies like Google and American Express before launching her own growth consultancy. Today, her London-based firm work

Growth marketing roundup: SEO for 2021, pitch tactics, reviews and more

Google favors large sites more than ever, basically because it is trying to avoid providing misinformation in our polarized age. But sometimes the small sites have key new information — like the co

Growth marketing roundup: Cool SaaS, marketing lies, VR ads and more

TechCrunch is searching for the best growth marketers for founders to work with. Click through to learn about some of our favorites.

This week in growth marketing on TechCrunch

A look back at the week's top posts, plus recommendations for growth marketers who know how to drive results.

MKT1: Developer marketing is what startup marketing should look like

MKT1 is a strategic marketing firm founded by experienced startup executives that is everything but a marketing agency.

Growth marketing amid the pandemic: An interview with Right Side Up’s Tyler Elliston

We caught up with Tyler Elliston, founder of growth marketing firm Right Side Up and occasional contributor at TechCrunch, about his experiences and what he’s seeing as we exit the pandemic.

Help TechCrunch find the best growth marketers for startups

Keeping up with the latest problems and solutions in growth is literally a full-time job, but TechCrunch is here to help.

Help TechCrunch find the best email marketers for startups

Email marketing has been with us for decades, but today it has been refined to a science and an art form. If you’re an early-stage founder, it is one of the best ways to build and grow your direct r