In the early days of your startup, it’s important to be as efficient as possible, not only with this $10K budget, but also with your time.
Your B2B leads will go to waste unless you begin to create lapsed buckets and develop a strategy to attack them head-on.
I do not pretend to have a silver bullet, but I do have a tried-and-true framework you can use to help you achieve your first million.
Hire experienced talent early, allocate 10% of revenue to marketing, and continue dividing team responsibilities as you scale.
With a sound strategy to convert your leads, you can be well on your way to a successful paid acquisition campaign.
The individual you’re looking for will create and execute growth strategies, manage marketing initiatives and ultimately, drive revenue.
By identifying your ideal customer personas first, you will find product-market fit faster and identify the right customers to sell to.
Thousands of startups have experimented with infinite variations and tweaks to their growth funnel. Why try to reinvent the same foundation?
How can you find PMF in the most efficient and frictionless way possible? I argue that the answer to this question is paid acquisition.
One of the biggest misconceptions when it comes to UX is that we must eliminate as many questions and barriers as possible.
Think of CRO as a grand supplement to all the other items the growth side rolls out in the early days of a startup.
Let's examine when to start measuring diminishing returns and how to use a simple regression analysis to find optimal spending levels.
I’ll describe the type of data needed to make onboarding unique and will share some examples of how I’ve implemented this myself.
The fact that influencers are shifting their strategies to shorter-form content is a clear signal for startups to follow suit.
Learn from my mistakes: Stay hyperfocused on a few problems at a time, don’t overcomplicate things and get a trusted outsider’s opinion.
While trying to gain traction, most of your time and attention should be focused on imitating successful marketing tactics.
A solid growth marketing team will be instrumental in driving your next phase of growth, so it's worth putting some thought into building it.
If you’re entering 2023 without a video content plan for your startup, you will be missing out on a significant resource for creating brand awareness and reaching more consumers.
Many people will assume that the important metrics for companies like Uber and Coinbase will be new riders and traders. They would be wrong.
Learn how to perform A/B tests, prioritize a list of tests, and run them with minimal external interference.
Load More