Jeff Bezos is going to be one of the passengers on his spaceflight company Blue Origin’s first-ever human space launch on July 20. The Amazon founder announced the news via his Instagram on Monday morning, revealing that his brother Mark will also be coming along for the ride. Bezos and his brother will join the winner of an online auction Blue Origin is hosting, which currently stands at $2.8 million as the highest bid for that seat.
The Blue Origin launch of its suborbital, reusable New Shepard rocket on July 20 will be the first time it has ever flown with people on board. It’s unusual for a company to make its first-ever human spaceflight a mission with a paying passenger, and now we know that it’s also going to be carrying one of the world’s richest people, another bold choice for a first human flight. Virgin Galactic, by contrast, has flown to space multiple times with test pilots and astronauts before its forthcoming trip with Sir Richard Branson. Elon Musk has also never flown on a SpaceX launch, though he has suggested in the past that he will fly on one of his company’s vehicles at some point.
Blue Origin’s New Shepard has flown plenty of times without people, however, and save for the first flight where the reusable booster was lost, has had a complete success for each of those 15 missions, including landing of the booster (except that first time) and recovery of the capsule (for all of the launches). The New Shepard rocket doesn’t go all the way to orbit, but instead flies to the edge of space, where passengers experience a few minutes of weightlessness and an unbeatable view of Earth through the capsule’s many windows, before returning to a parachute-assisted landing on the ground in Texas near Blue Origin’s launch site.
The auction for Blue Origin’s first paying customer seat currently sits at $2.8 million, and it’s been there for a while now after the price raised from $1.4 million when Blue Origin opened unsealed bidding on May 19. The final phase of the auction, set for June 12, will include live online bidding from remaining participants who bump their existing bid to match the high offer.