Social content aggregation and publishing platform Stackla announced today that it has raised $2 million in new funding led by rampersand and other private investors. The capital will be used to hire 20 new employees in its San Francisco office, as well as 12 additional staff in Europe and Australia.
Stackla also said that it has added Jawbone, Comcast, Nvidia, and Red Bull to its client roster, which already included Boost, Pandora, Lego, Target, Toyota, Nespresso, Eric Church, and Citibank.
The company, which launched two years ago and is an official Twitter technology partner, says it is growing revenue at a rate of more than 30 percent per month.
Stackla allows social media marketers to monitor mentions of their brand across different social media sites and see which ones have the most reach. While social media is an important marketing tool for many brands, it doesn’t necessarily translate into sales. For example, a Monetate study found that social media represented just 1.55 percent of all e-commerce traffic, behind search (31.43 percent) and email (2.82 percent).
Stackla co-founder Peter Cassidy says “the influence of social media on e-commerce has been a letdown for many brands and consumers, driving a tiny portion of online sales and playing a decreasing role in the consumer shopping journey. But using Stackla technology, brands are doing a better job of influencing purchasing decisions by harnessing social media content on their own websites and in store at point of sale.”
While there are plenty of other social media aggregation and management tools, Stackla differentiates by allowing users to integrate it with other digital marketing software, including CMS, CRM, e-commerce platforms, mobile apps, and event/retail screens, says co-founder Damien Mahoney.
“The true power of the platform is the extend to which developers can facilitate deep integrations and at the same time customize their use of social content, and distribute and display to their exact requirements,” says Mahoney.