social media

5 tips for brands that want to succeed in the new era of influencer marketing

In the new creator economy, the selectiveness of creators means stiff competition for a brand's ideal influencers. But that doesn’t mean working with influencers is out of reach for smaller brands.

Facebook rolls out new tools for Group admins, including automated moderation aids

Facebook today introduced a new set of tools aimed at helping Facebook Group administrators get a better handle on their online communities and, potentially, help keep conversations from going off the

Spotify launches its live audio app and Clubhouse rival, Spotify Greenroom

In March, Spotify announced it was acquiring the company behind the sports-focused audio app Locker Room to help speed its entry into the live audio market. Today, the company is making good on that d

Biden admin will share more info with online platforms on ‘front lines’ of domestic terror fight

The Biden administration is outlining new plans to combat domestic terrorism in light of the January 6 attack on the U.S. Capitol and social media companies have their own part to play. The White Hous

Facebook CEO Mark Zuckerberg hosts first test of Live Audio Rooms in US

In April, Facebook announced a slew of new audio products, including its Clubhouse clone, called Live Audio Rooms, which will be available across both Facebook and Messenger. Since May, Facebook has b

Twitter is eyeing new anti-abuse tools to give users more control over mentions

Twitter is looking at adding new features that could help users who are facing abusive situations on its platform as a result of unwanted attention pile-ons, such as when a tweet goes viral for a reas

Yana’s mental health tool for Spanish speakers nears 5 million users

Andrea Campos has struggled with depression since she was eight years old. Over the years, she’s tried all sorts of therapies — from behavioral to pharmacotherapy. In 2017, when Campos was in

The demise of browser cookies could create a Golden Age of digital marketing

There’s a new seat at the table in the great bargaining session between advertisers and technology giants. It’s occupied — for the first time — by the user.

Messenger adds Venmo-like QR codes for person-to-person payments in the US

This spring, Facebook confirmed it was testing Venmo-like QR codes for person-to-person payments inside its app in the U.S. Today, the company announced those codes are now launching publicly to all U

Amid controversy, Dispo confirms Series A funding, high-profile advisors and investors

It’s only been nine months since Dispo rebranded from David’s Disposable. But the vintage-inspired photo-sharing app has experienced a whiplash of ups and downs, mostly due to the brand’s origin

Equity Monday: Jeff’s going to space, and everyone wants a piece of Flipkart

Hello and welcome back to Equity, TechCrunch’s venture capital-focused podcast where we unpack the numbers behind the headlines. This is Equity Monday, our weekly kickoff that tracks the latest pri

Nigeria suspends Twitter operations, says platform ‘undermines its corporate existence’

Through its Ministry of Information and Culture today, the Nigerian government announced its decision to suspend the operations of social media platform Twitter in the country. The statement, made by

Facebook’s use of ad data triggers antitrust probes in UK and EU

Facebook is facing a fresh pair of antitrust probes in Europe. The U.K.’s Competition and Markets Authority (CMA) and the EU’s Competition Commission both announced formal investigations i

Twitter redesigns its mobile app to make Spaces the center tab

Twitter is updating its app to make its audio chat room feature, Twitter Spaces, a central part of the user experience. Today, the company will begin to roll out to select users a dedicated tab for Tw

Not on Nextdoor? You can still grab your neighbors’ stuff on Free Finds

Nextdoor, the app that helps neighbors connect, launched a new feature called Free Finds today, which will help people browse the free items available in their neighborhoods. Since the start of 2020,

TikTok called out for lack of ads transparency and for failing to police political payola

TikTok announced a ban on political advertising all the way back in 2019. So you’d be forgiven for thinking the ugly problem of democracy-denting political disinformation doesn’t apply ins

Twitter starts rolling out Birdwatch fact checks inside tweets

Twitter is looking to crowdsource its way out of misinformation woes with its new product Birdwatch which taps a network of engaged tweeters to add notes to misleading tweets. Today, Twitter announced

Facebook’s Spark AR platform expands to video calling with Multipeer API

At today’s F8 developer conference, Facebook announced new capabilities for Spark AR, its flagship AR creation software. Since Spark AR was announced at F8 2017, more than 600,000 creators from 190

Twitter’s acquisition strategy: Eat the public conversation

Twitter is trying to revitalize itself by adding more contexts for discourse to its repertoire. The result, if everything goes right, will be an influence superapp that hasn’t existed before.

Twitter to begin pilot testing Fleet ads starting today

Ads are coming to Twitter’s version of Stories, known as Fleets. The company announced today it will began pilot testing Fleet ads in the U.S., which will bring full-screen, vertical format ads
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