social media marketing

  • Salesforce AI helps brands track images on social media

    Salesforce AI helps brands track images on social media

    Brands have long been able to search for company mentions on social media, but they’ve lacked the ability to search for pictures of their logos or products in an easy way. That’s where Salesforce’s latest Einstein artificial intelligence feature comes into play. Today the company introduced Einstein Vision for Social Studio, which provides a way for marketers to search… Read More

  • Clearmob uses AI to optimize your social marketing campaigns

    Clearmob uses AI to optimize your social marketing campaigns

    A startup called Clearmob makes it easier for marketers to optimize their campaigns on social media. The company provides a dashboard that plugs into their Facebook account and can help make sense of their spend and provide suggestions for how they could better target potential users and customers. Read More

  • Hootsuite acquires AdEspresso as it moves into paid content, social ads

    Hootsuite acquires AdEspresso as it moves into paid content, social ads

    Hootsuite, the startup and platform that lets marketers manage a company’s interactions across a range of social media networks, is getting into the business of paid content. Today, it is announcing that it has acquired AdEspresso, a company that has built a set of tools to create, A-B test, and post advertisements on Facebook and Instagram. It will sit in a relaunched version of… Read More

  • How Google Analytics ruined marketing Crunch Network

    How Google Analytics ruined marketing

    Marketers in the high-tech world who use phrases such as “social media marketing,” “Facebook marketing” and “content marketing” do not understand the basic difference between marketing strategies, marketing channels and marketing content. And Google Analytics is to blame. Read More

  • Everything the tech world says about marketing is wrong Crunch Network

    Everything the tech world says about marketing is wrong

    The biggest problem in marketing in the tech world today is that too many marketers do not know the first thing about marketing. Read More

  • ​New app ​Tagly ​bets on ​connect​ing​ consumers with brand content Crunch Network

    ​New app ​Tagly ​bets on ​connect​ing​ consumers with brand content

    Tagly claims to be the first social platform dedicated to exclusively showcase content created by brands. Its goal is to allow users to discover, share, and collect the branded content they love, and brands to ramp up the amount of followers who actually get to see their posts. Read More

  • Social Media Marketing Company Clickable Acquires Talkwheel

    Social Media Marketing Company Clickable Acquires Talkwheel

    Talkwheel, a company that offers a unique way to visualize customer conversations, has been acquired by Clickable. I last wrote about Talkwheel in 2014. The company aggregates the online conversation around a given company or topic in a circular format — it’s supposed to help you follow these often complicated and dispersed conversations. The format can then be embedded on a… Read More

  • The Mobile Electorate Crunch Network

    The Mobile Electorate

    In 2008, Barack Obama redrafted the electioneering script, becoming the first presidential candidate to use social media as a political channel. His opponents’ failure to grasp the significance of social media proved as catastrophic as Richard Nixon’s dismissive attitude to television in 1960 — an attitude that probably cost him the 1960 election to the more telegenic John F. Read More

  • The Ultimate Ad Crunch Network

    The Ultimate Ad

    If Mad Men is to be believed, the difference between a successful brand and a failure is the perfect ad: one witty line, the perfect image; an overall feeling that captures and captivates the target audience and converts them into customers. The world hasn’t changed that much since the Mad Men days (though we’re thankful for somewhat more egalitarian work environments). Read More