social media marketing

The process used by millions of agents and thousands of property portals globally to reach buyers and sellers on digital channels is highly fragmented. And it’s evident that proptech, unlike other i

With Instagram's new ad placements and algorithm changes, it’s time to reconsider how you use its advertising tools.

For the remainder of 2022 and beyond, the decision is not whether to advertise, but where, how much and how to augment performance.

We reached out to four marketers to see how they would spend a $75,000 budget in summer 2022. Amid the economic uncertainty, we also asked how their plan would change if their budget was $10,000.

You can finally pay Facebook for crypto ads, but just because you can advertise on Facebook doesn’t mean you should.

What does 2022 mean to marketers?

If you run marketing for an early-stage startup, these growth experts have some advice for how you can get the most value out of your meager budget.

Archive.ai founders believe the future of marketing will be a culture of “building with you” versus the “talking at you” approach they believe traditional digital marketing is doing now.

Joyned turns retailer websites into mini social media platforms where shoppers can show friends their potential purchases and shop together without leaving the site.

There's a lot of advice out there on how to grab people's attention, but there's one aspect of marketing that Robert Katai thinks isn't talked about as often: maintaining their attention.

Instagram is further investing in its e-commerce business, Instagram Shops, with the launch of a new advertising product, Ads in Instagram Shop. The company says it’s currently testing the new f

"You have to understand that working at a startup often feels like you’re standing on the edge of a cliff. And that’s also the moment you’re at your most creative."

Facebook is making it even easier to buy stuff while you scroll past photos of your high school lab partner’s dog. Yes, Instagram Shops and Facebook Marketplace are already displayed prominently

Instagram Reels are getting ads. The company announced today it’s launching ads in its short-form video platform and TikTok rival, Reels, to businesses and advertisers worldwide. The ads will be

Over the last year, Instagram has added a slew of features to help independent creators make a living, like Instagram Shop and Shopping in Reels. Today, Instagram launched new Insights for Reels and L

Interactive voice advertising startup Instreamatic, which can insert interactive voice ads into an audio stream, has raised $6.1 million in a Series A funding led by Progress Ventures, joined by Accom

Venture capitalist Soraya Darabi of TMV will join us today to discuss strategies early-stage startup founders can deploy to get their first “yes” from an investor — and which founder mis

You can grow your following, increase your brand awareness and get website traffic by simply piggybacking off popular Tweets.

Look at what type of topics, methodologies, designs, etc. have performed impressively in the past, learn from what they did and didn’t do well — then create something even better.

For higher response rates, mirror your prospect by having a person with the same job title from your own team reach out.