social media marketing

  • Salesforce AI helps brands track images on social media

    Salesforce AI helps brands track images on social media

    Brands have long been able to search for company mentions on social media, but they’ve lacked the ability to search for pictures of their logos or products in an easy way. That’s where Salesforce’s latest Einstein artificial intelligence feature comes into play. Today the company introduced Einstein Vision for Social Studio, which provides a way for marketers to search… Read More

  • Clearmob uses AI to optimize your social marketing campaigns

    Clearmob uses AI to optimize your social marketing campaigns

    A startup called Clearmob makes it easier for marketers to optimize their campaigns on social media. The company provides a dashboard that plugs into their Facebook account and can help make sense of their spend and provide suggestions for how they could better target potential users and customers. Read More

  • Hootsuite acquires AdEspresso as it moves into paid content, social ads

    Hootsuite acquires AdEspresso as it moves into paid content, social ads

    Hootsuite, the startup and platform that lets marketers manage a company’s interactions across a range of social media networks, is getting into the business of paid content. Today, it is announcing that it has acquired AdEspresso, a company that has built a set of tools to create, A-B test, and post advertisements on Facebook and Instagram. It will sit in a relaunched version of… Read More

  • How Google Analytics ruined marketing Crunch Network

    How Google Analytics ruined marketing

    Marketers in the high-tech world who use phrases such as “social media marketing,” “Facebook marketing” and “content marketing” do not understand the basic difference between marketing strategies, marketing channels and marketing content. And Google Analytics is to blame. Read More

  • Everything the tech world says about marketing is wrong Crunch Network

    Everything the tech world says about marketing is wrong

    The biggest problem in marketing in the tech world today is that too many marketers do not know the first thing about marketing. Read More

  • ​New app ​Tagly ​bets on ​connect​ing​ consumers with brand content Crunch Network

    ​New app ​Tagly ​bets on ​connect​ing​ consumers with brand content

    Tagly claims to be the first social platform dedicated to exclusively showcase content created by brands. Its goal is to allow users to discover, share, and collect the branded content they love, and brands to ramp up the amount of followers who actually get to see their posts. Read More

  • Social Media Marketing Company Clickable Acquires Talkwheel

    Social Media Marketing Company Clickable Acquires Talkwheel

    Talkwheel, a company that offers a unique way to visualize customer conversations, has been acquired by Clickable. I last wrote about Talkwheel in 2014. The company aggregates the online conversation around a given company or topic in a circular format — it’s supposed to help you follow these often complicated and dispersed conversations. The format can then be embedded on a… Read More

  • The Mobile Electorate Crunch Network

    The Mobile Electorate

    In 2008, Barack Obama redrafted the electioneering script, becoming the first presidential candidate to use social media as a political channel. His opponents’ failure to grasp the significance of social media proved as catastrophic as Richard Nixon’s dismissive attitude to television in 1960 — an attitude that probably cost him the 1960 election to the more telegenic John F. Read More

  • The Ultimate Ad Crunch Network

    The Ultimate Ad

    If Mad Men is to be believed, the difference between a successful brand and a failure is the perfect ad: one witty line, the perfect image; an overall feeling that captures and captivates the target audience and converts them into customers. The world hasn’t changed that much since the Mad Men days (though we’re thankful for somewhat more egalitarian work environments). Read More

  • Facebook Updates Audience Network To Include Support For Mobile Web

    Facebook Updates Audience Network To Include Support For Mobile Web

    For Facebook, ads are still kind when it comes to talking about the bottom line, and paramount to that success are the platforms that allow the company to serve its personalized ads across the web. Audience Network, which was previously only available in mobile apps, has been Facebook’s main tool in the expanding its ad network’s reach. Today, Facebook announced that… Read More

  • The New Wave Of Selling On Mobile And Social Crunch Network

    The New Wave Of Selling On Mobile And Social

    The holiday season is here, and shoppers and merchants alike are gearing up for the busiest shopping season of the year. How will technology impact retail this season, and what’s new in 2015 about the ancient “art of the sale”? eMarketer predicts a happy holiday season for retailers this year, with US retail sales in the months of November and December increasing 5.7 percent… Read More

  • Social Media Aggregation Platform Stackla Raises $2M

    Social Media Aggregation Platform Stackla Raises $2M

    Social content aggregation and publishing platform Stackla announced today that it has raised $2 million in new funding led by rampersand and other private investors. The capital will be used to hire 20 new employees in its San Francisco office, as well as 12 additional staff in Europe and Australia. Read More

  • Spot.IM Turns Any Site Into A Social Network

    Spot.IM Turns Any Site Into A Social Network

    Facebook and Twitter are essential tools for social marketing, but user engagement on those networks doesn’t necessarily translate into more visitors to a site. Created by the founder of a former TechCrunch Disrupt winner, Spot.IM wants to solve that problem by making it possible to turn any site into a social network with two lines of code. The company says that this gives site owners… Read More

  • What Can Indian Startups Learn From The Facebook Acquisition That Didn’t Happen

    What Can Indian Startups Learn From The Facebook Acquisition That Didn’t Happen

    Little Eye Labs was not the only acquisition Facebook was chasing in India last year. Salorix, a social media analytics startup that had raised $3.5 million in Series A from Inventus Capital Partners and Nexus Venture Partners in November 2011, was approached by Facebook in October last year. But by December, the acquisition talks were stalled. After several months of negotiations… Read More

  • Postcard For iPhone Lets You Post To Any Social Network At Once, Even Your Own Website

    Postcard For iPhone Lets You Post To Any Social Network At Once, Even Your Own Website

    A new application, Postcard, launching today, will help you cross-post to various social media websites, but with a few unique twists. Unlike similar tools, this “Swiss Army Knife” of an app lets you set any one social network, or even your own website, as the content’s host. So, for example, if you run multiple Twitter accounts, the app could allow you to tweet from one… Read More

  • Oracle Buys Compendium, A Content Marketing Startup, To Build Up Its Arsenal Against Salesforce

    Oracle Buys Compendium, A Content Marketing Startup, To Build Up Its Arsenal Against Salesforce

    On the heels of Oracle‘s $871 million acquisition of Eloqua in December 2012, today the CRM giant is sailing into another acquisition in the cloud-based marketing space. It has bought Compendium, a six-year-old startup that, out of Indianapolis and largely bootstrapped, has managed to build up a business with a number of large clients including CVENT, Gymboree and Trane. The… Read More

  • Tailwind Buys PinReach As Pinterest Analytics Startups Consolidate

    Tailwind Buys PinReach As Pinterest Analytics Startups Consolidate

    When Pinterest frenzy was at a peak (adding users in record numbers; $1.5b valuation), and before Pinterest started to roll out its own tools for marketers, a rush of startups emerged that third parties could use to track how popular pins were across the network and related details. Now, some news of consolidation among them: Tailwind (formerly known as PinLeague) is buying PinReach from… Read More

  • Social Media Marketing Platform MarketMeSuite Raises $1.25M From Talus Holdings

    Social Media Marketing Platform MarketMeSuite Raises $1.25M From Talus Holdings

    Social media management and marketing platform MarketMeSuite has landed a new strategic investment of $1.25 million from Talus Holdings, a media technology holding company. The Cambridge, Massachusetts-based startup says the new funding is earmarked for adding new functionality to its platform, marketing, and customer service and support as MarketMeSuite seeks to speed up its growth and… Read More

  • Online Marketing Platform SocialChorus Raises $2.5M Series A

    Online Marketing Platform SocialChorus Raises $2.5M Series A

    Online marketing platform SocialChorus has closed $2.5 million in Series A funding, bringing its total amount raised so far to $8 million. The San Francisco-based startup added a new investor, Windforce Ventures, in addition to receiving new funds from existing lead investor Kohlberg Ventures. Read More

  • Consumers Still Pretty Suspicious About Social Media Marketing, Forrester Survey Finds

    Consumers Still Pretty Suspicious About Social Media Marketing, Forrester Survey Finds

    Forrester has put out a new digital marketing report, off the back of a survey of more than 58,000 online consumers, looking at how brands can better sell themselves and create content that flies in the digital age. The poll shows trust in online banner ads in the doldrums but social media marketing doesn’t fare much better. Read More