social media marketing
South Africa’s Flow gets funding to automate social media advertising for real estate agencies
The process used by millions of agents and thousands of property portals globally to reach buyers and sellers on digital channels is highly fragmented. And it’s evident that proptech, unlike other i
Which Instagram ad placement is more cost-effective: Reels, Feed Posts or Stories?
With Instagram's new ad placements and algorithm changes, it’s time to reconsider how you use its advertising tools.
5 methods for leveraging digital advertising during a downturn
For the remainder of 2022 and beyond, the decision is not whether to advertise, but where, how much and how to augment performance.
Growth marketing experts survey: How would you spend a $75,000 budget in summer 2022?
We reached out to four marketers to see how they would spend a $75,000 budget in summer 2022. Amid the economic uncertainty, we also asked how their plan would change if their budget was $10,000.
Create a social media punch list for cryptocurrency marketing
You can finally pay Facebook for crypto ads, but just because you can advertise on Facebook doesn’t mean you should.
10 growth marketing experts share their 2022 predictions and New Year’s resolutions
What does 2022 mean to marketers?
Growth marketing experts survey: How would you spend a $25,000 budget in Q1 2022?
If you run marketing for an early-stage startup, these growth experts have some advice for how you can get the most value out of your meager budget.
Archive.ai aims to free marketers from their monotonous workflows
Archive.ai founders believe the future of marketing will be a culture of “building with you” versus the “talking at you” approach they believe traditional digital marketing is doing now.
Gamitee becomes Joyned as it secures $4M for social shopping platform
Joyned turns retailer websites into mini social media platforms where shoppers can show friends their potential purchases and shop together without leaving the site.
Romanian marketing expert Robert Katai explains how to get the most out of your content
There's a lot of advice out there on how to grab people's attention, but there's one aspect of marketing that Robert Katai thinks isn't talked about as often: maintaining their attention.
Instagram tests ads in its Shop tab
Instagram is further investing in its e-commerce business, Instagram Shops, with the launch of a new advertising product, Ads in Instagram Shop. The company says it’s currently testing the new f
Unmuted founder Max van den Ingh on success beyond the metrics
"You have to understand that working at a startup often feels like you’re standing on the edge of a cliff. And that’s also the moment you’re at your most creative."
Facebook adds Shops to WhatsApp, among other e-commerce updates
Facebook is making it even easier to buy stuff while you scroll past photos of your high school lab partner’s dog. Yes, Instagram Shops and Facebook Marketplace are already displayed prominently
Instagram’s TikTok rival, Reels, rolls out ads worldwide
Instagram Reels are getting ads. The company announced today it’s launching ads in its short-form video platform and TikTok rival, Reels, to businesses and advertisers worldwide. The ads will be
New Instagram Insights make its TikTok competitor Reels more appealing
Over the last year, Instagram has added a slew of features to help independent creators make a living, like Instagram Shop and Shopping in Reels. Today, Instagram launched new Insights for Reels and L
Instreamatic, which inserts interactive voice ads into audio streams, raises $6.1M Series A round
Interactive voice advertising startup Instreamatic, which can insert interactive voice ads into an audio stream, has raised $6.1 million in a Series A funding led by Progress Ventures, joined by Accom
TMV’s Soraya Darabi explains how to land your first ‘yes’ from an investor right now
Venture capitalist Soraya Darabi of TMV will join us today to discuss strategies early-stage startup founders can deploy to get their first “yes” from an investor — and which founder mis
Piggyback on popular Tweets to get brand awareness
You can grow your following, increase your brand awareness and get website traffic by simply piggybacking off popular Tweets.
When you need content to build links, use social proof of concept
Look at what type of topics, methodologies, designs, etc. have performed impressively in the past, learn from what they did and didn’t do well — then create something even better.
Accessing social groups through referrals
For higher response rates, mirror your prospect by having a person with the same job title from your own team reach out.