social media marketing

  • How Google Analytics ruined marketing Crunch Network

    How Google Analytics ruined marketing

    Marketers in the high-tech world who use phrases such as “social media marketing,” “Facebook marketing” and “content marketing” do not understand the basic difference between marketing strategies, marketing channels and marketing content. And Google Analytics is to blame. Read More

  • Everything the tech world says about marketing is wrong Crunch Network

    Everything the tech world says about marketing is wrong

    The biggest problem in marketing in the tech world today is that too many marketers do not know the first thing about marketing. Read More

  • ​New app ​Tagly ​bets on ​connect​ing​ consumers with brand content Crunch Network

    ​New app ​Tagly ​bets on ​connect​ing​ consumers with brand content

    Tagly claims to be the first social platform dedicated to exclusively showcase content created by brands. Its goal is to allow users to discover, share, and collect the branded content they love, and brands to ramp up the amount of followers who actually get to see their posts. Read More

  • Social Media Marketing Company Clickable Acquires Talkwheel

    Social Media Marketing Company Clickable Acquires Talkwheel

    Talkwheel, a company that offers a unique way to visualize customer conversations, has been acquired by Clickable. I last wrote about Talkwheel in 2014. The company aggregates the online conversation around a given company or topic in a circular format — it’s supposed to help you follow these often complicated and dispersed conversations. The format can then be embedded on a… Read More

  • The Mobile Electorate Crunch Network

    The Mobile Electorate

    In 2008, Barack Obama redrafted the electioneering script, becoming the first presidential candidate to use social media as a political channel. His opponents’ failure to grasp the significance of social media proved as catastrophic as Richard Nixon’s dismissive attitude to television in 1960 — an attitude that probably cost him the 1960 election to the more telegenic John F. Read More

  • The Ultimate Ad Crunch Network

    The Ultimate Ad

    If Mad Men is to be believed, the difference between a successful brand and a failure is the perfect ad: one witty line, the perfect image; an overall feeling that captures and captivates the target audience and converts them into customers. The world hasn’t changed that much since the Mad Men days (though we’re thankful for somewhat more egalitarian work environments). Read More

  • Facebook Updates Audience Network To Include Support For Mobile Web

    Facebook Updates Audience Network To Include Support For Mobile Web

    For Facebook, ads are still kind when it comes to talking about the bottom line, and paramount to that success are the platforms that allow the company to serve its personalized ads across the web. Audience Network, which was previously only available in mobile apps, has been Facebook’s main tool in the expanding its ad network’s reach. Today, Facebook announced that… Read More

  • The New Wave Of Selling On Mobile And Social Crunch Network

    The New Wave Of Selling On Mobile And Social

    The holiday season is here, and shoppers and merchants alike are gearing up for the busiest shopping season of the year. How will technology impact retail this season, and what’s new in 2015 about the ancient “art of the sale”? eMarketer predicts a happy holiday season for retailers this year, with US retail sales in the months of November and December increasing 5.7 percent… Read More

  • Social Media Aggregation Platform Stackla Raises $2M

    Social Media Aggregation Platform Stackla Raises $2M

    Social content aggregation and publishing platform Stackla announced today that it has raised $2 million in new funding led by rampersand and other private investors. The capital will be used to hire 20 new employees in its San Francisco office, as well as 12 additional staff in Europe and Australia. Read More