HubSpot Buys Social Media Management Platform And App Directory Oneforty

HubSpot has acquired social business management platform Oneforty.

Oneforty originally launched two years ago as an app store for Twitter, the startup undoubtedly filled a hole in the media platform. The brainchild of Laura Fitton, the startup provided a comprehensive e-commerce marketplace where third-party developers on the Twitter platform can sell their apps. The idea was such a hit in the Twitter ecosystem that rumors swirled that Twitter was potentially interested in buying Oneforty.

But after nearly two years, Oneforty, which has raised a little over $2 million in funding, found a specific target market for its products—business users. The site turned into a destination for business users to figure out how mange social media, including Twitter and Facebook. The company’s B2B platform on social business includes information on how to invest a budget, what other companies are doing and more. Other content includes a buyers guide for brands looking to adopt social media software and reviews of social media tools.

According to the release, the oneforty directory will merge into the HubSpot App Marketplace, the an app store for marketing.

For background, HubSpot helps manage customers websites and generate leads. HubSpot, which just raised a massive $32 million from Sequoia Capital, Google Ventures, Salesforce and others, has been on a bit of an acquisition spree and just bought Performable.

Financial terms of the deal were not disclosed.