InMobi Now Reaches 83 Million U.S. Consumers, Steals Millennial Media Exec

Mobile ad network operator InMobi says it has grown its US network to reach more than 83 million US mobile consumers through 6 billion monthly ad impressions, after launching in North America only a year ago.

Anne Frisbie, InMobi VP and Managing Director, North America, says the company expects to reach over 100 million mobile users – or 75 percent of all smartphone users – in the US by the end of 2011.

To achieve that goal, the company has attracted a ton of talent. In its most high-profile hire, InMobi has tapped Peter Bassett, former SVP of Sales at one of its main rivals, Millennial Media, as its newly appointed Head of Sales for North America. Also joining InMobi from Millennial Media is David Smith, who will be heading up InMobi’s East Coast Sales.

Other hires include Susan Kuo, former VP of Sales at Booyah, who joins as Head of Marketing for North America; and Archie O’Conner, former EVP of Business Development from MixerCast, as Head of Business Development for North America.

A year ago, InMobi raised $8 million in funding from Kleiner Perkins Caufield & Byers and Sherpalo Ventures, bringing their total capital raised to $15.6 million.