I love finding services that bring value to small businesses. Viewbix falls squarely into that category.
ViewBix comes from the founders of Qoof, who gave agencies and advertisers a way to easily create interactive videos. The need for customization, however, tended to bring a lot of friction to the selling process.
For SMBs, it was pretty much completely out of scope. This was frustrating for Qoof’s founders, who were noticing growing demand in that vertical.
Viewbix was created to dramatically reduce the aforementiond friction that came with customization, allowing videos to be wrapped-up in a variety of features quite effortlessly. Here’s how it works:
Step one is to select an existing video. ViewBix currently supports YouTube, Vimeo and Facebook video. Step two is to customize the player in terms of colors, size, call to action, etc.
Step three is really where the promise of ViewBix resides: interactive features that can be easily added to videos, including music, additional videos, photos from services such as Facebook, Flickr & Picasa, and more. The ones I found most compelling for a small businesses are the ability to include a Twitter feed, eBay auctions, coupons, and Skype integration.
Once the player is created, it can be embedded and shared anywhere, including inline on Facebook. It will even display in HTML5 on mobile devices (iOS and Android).
Viewbix tracks every action that occurs in the player, so more savvy users can dig into the data and optimize their players with the best performing apps.
The service is based on a freemium model with a base product that is currently free. In the near future, Viewbix plans to charge a monthly fee, starting at $14.95/mo, for branded players, premium apps and detailed analytics.