YouTube

YouTube is asking some users to purchase a Premium subscription to watch in 4K

YouTube’s Premium paid subscription includes benefits like ad-free viewing, video and song downloads for offline consumption, and background plays. Now, it might also be shifting video streaming

YouTube will show personal stories of patients in search results for health-related queries

YouTube announced Wednesday that it will show a new section called “Personal Stories” in search results starting this week when users enter health-related queries. The company said when pe

YouTube Shorts adds narration voiceovers, a popular TikTok feature

YouTube Shorts continues to compete with TikTok by adding loads of new features that are popular on the other app. Today, the Google-owned platform is rolling out a narration voiceover feature on iOS,

YouTube announces Creator Music, a new way for creators to shop for songs for use in videos

In addition to the groundbreaking news that YouTube would begin to monetize Shorts videos and revamp its Partner Program, the company today also announced a new offering for creators who leverage musi

YouTube targets TikTok with revenue sharing for Shorts, Partner Program expansion

No short-form video platform has quite figured out how to share ad revenue yet, making it difficult for creators on apps like TikTok to make a living from their content alone. But today, YouTube annou

YouTube’s ‘dislike’ and ‘not interested’ options don’t do much for your recommendations, study says

There is no secret that both viewers and creators are confused by the puzzle that is YouTube’s recommendation algorithm. Now, a new study by Mozilla suggests that users’ recommendations do

YouTube Shorts could steal TikTok’s thunder with a better deal for creators

The biggest open secret in short-form video has nothing to do with the algorithm. The secret is that you can’t get rich on TikTok, because even the most viral creators earn a negligible portion of t

YouTube is gearing up to give Shorts creators a cut of ad revenue, report says

YouTube is gearing up to turn on stable monetization for Shorts, its short-form video product, according to a new report from The New York Times. YouTube plans to launch ads in YouTube Shorts with a r

YouTube encourages creators to make Shorts directly from comments

If one short video app has a feature, everyone else has to have it. That’s the rule. The latest episode in this trend is brought to us by YouTube, which introduced a feature for creators to repl

TikTok competitor YouTube Shorts is integrating more closely with YouTube Music

Music is a powerful force in the short-form video sphere — so powerful that it can resurrect a 37-year-old Kate Bush song. Today, YouTube Shorts announced that it will integrate songs you’

Google, YouTube outline plans for the US midterm elections

Google and its video sharing app YouTube outlined plans for handling the 2022 U.S. midterm elections this week, highlighting tools at its disposal to limit the effort to limit the spread of political

YouTube is testing a new way for select creators to promote their content

YouTube is experimenting with a new way for creators to promote their channels and content without having to go through Google Ads Manager. The Google-owned company is testing a new “Promotions&

YouTube TV update could let viewers watch up to four live streams at once

Google may be working on a handful of new features for its live TV streaming service, YouTube TV. According to Protocol, the feature is called “Mosaic Mode” and would let viewers watch up to four

Twitch now lets partners stream on rival platforms like YouTube and Facebook

Twitch is lifting its exclusivity agreement that prevented its partners from streaming on other services, the company said in an email to partners on Tuesday. Starting today, partners can now stream o

YouTube launches a dedicated podcasts homepage for US users

Earlier this year, reports emerged that YouTube would soon add a dedicated podcasts homepage — a signal the company was getting more serious about its investments in podcasts and the potential a

YouTube isn’t cool with videos of Tesla FSD beta testing on kids

YouTube removed two videos from its platform showing Tesla drivers using their own children to conduct vehicle safety tests. The tests were meant to prove that Tesla’s Autopilot and “full

VTubers are making millions on YouTube and Twitch

It was the world’s largest gathering of internet celebrities. As I waited to meet Twitch streamer Code Miko in a hotel lobby at VidCon, I spotted an Instagram-famous husky, a fan favorite contes

Streaming viewership surpassed cable TV for the first time, says Nielsen

Streaming viewership reached new highs last month, exceeding cable usage for the first time, according to Nielsen. The measurement firm today released its total TV and streaming report for July, stati

Along’s new mobile app lets creators record ‘infinite length’ video collabs

All major social networks, including Instagram, TikTok, and Snapchat, have their own take on how collaborations should work. But most of these features have constraints like time limits and the number

YouTube may launch a channel store for streaming services, report says

YouTube may be looking to launch an online channel store for streaming services through the YouTube app, positioning itself in direct competition with Amazon, Roku, and Apple, three tech giants that e
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