Hot on the heels of bringing Instant Personalization to Clicker last week, today Facebook is announcing the latest addition to the program: TripAdvisor. The popular travel site, which includes user reviews of hotels, restaurants, and other venues along with tools for booking a trip, will use your Facebook data to more prominently feature friends’ reviews. You’ll also be able to see where your friends have traveled, so you can know who to ask for advice.
As we’ve discussed before, Instant Personalization is one of Facebook’s more controversial programs (at least, it was when it was announced earlier this year at f8). Through the program, Facebook allows select third-party sites to access any of your public Facebook data as soon as you hit the site, with no logging in required. Sometimes it’s serendipitous, sometimes it’s sort of jarring, but it looks like most people like it (or at least, don’t hate it enough to quit Facebook). The program launched on Pandora, Docs.com, and Yelp last April, and has since expanded to Scribd, Bing, RottenTomatoes, and Clicker.
Facebook says that proximity of the TripAdvisor and Clicker doesn’t necessarily mean that the company intends to roll out Instant Personalization at a rapid pace, but that it wanted to get this integration out before year’s end.
TripAdvisor is a free travel guide and research website that offers reviews and information TripAdvisor operates sister sites in other countries (the UK, Italy, Spain, Germany, France, Ireland, Japan and India). Apart from the obligatory reviews of hotels and other attractions, TripAdvisor has some nifty features. Users can quickly and easily post their vacation videos and travel marketers can showcase their properties by featuring their videos on TripAdvisor for free. They also offer a personalization tools allowing users to save...
Facebook is the world’s largest social network, with over 1 billion monthly active users. Facebook was founded by Mark Zuckerberg in February 2004, initially as an exclusive network for Harvard students. It was a huge hit: in 2 weeks, half of the schools in the Boston area began demanding a Facebook network. Zuckerberg immediately recruited his friends Dustin Moskovitz, Chris Hughes, and Eduardo Saverin to help build Facebook, and within four months, Facebook added 30 more college networks. The original...
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