YouTube To Roll Out New Design For All Video Pages Today

Robin Wauters

Robin Wauters is the European Editor of tech blog The Next Web and lead editor of Virtualization.com. He was a senior staff writer at TechCrunch until his departure in February 2012. Aside from his professional blogging activities, he’s an entrepreneur, event organizer, occasional board adviser and angel investor but most importantly an all-round startup champion. Wauters lives and works in... → Learn More

Wednesday, March 31st, 2010

YouTube’s video page overhaul, which the company itself says is one of the biggest redesigns in its history, is about to get noticed by a lot more people today.

A YouTube partner just forwarded us an e-mail he received from the Google company, stating that all videos will be transitioned to the newly designed page some time today.

Here is the relevant part of said e-mail, which leaves little to the imagination:

Dear Partner,

We want to provide you with an update on YouTube’s new video page, which we’ve been hard at work on for the last several months.

You can read more about it here:

http://youtube-global.blogspot.com/2010/01/video-page-gets-makeover.html

http://youtube-global.blogspot.com/2010/02/latest-changes-to-video-page-new.html

On Wednesday, March 31st we’re happy to let you know that we’ll be transitioning all YouTube videos to this new video page.

This new video page makeover is one of the biggest redesigns in YouTube history — and we’re excited to make YouTube a better place for you and your content!

You can read more details about the redesign in the blog posts linked in YouTube’s email to its partners, or check out what Jason wrote when the new video page was publicly released (only opt-in) last January.

In short: less clutter, easier search and no more stars.

Sure, everyone has been able to active the new look for a while now, but not every member of the humongous YouTube community reads the company blog, or TechCrunch for that matter, so chances are many will be seeing the new video page for the first time today.

Remember, this on a site that is seeing more than 20 hours of video uploaded every minute.

Expect lots of confused people roaming the tubes today.

Company: YouTube
Website: youtube.com
Launch Date: February 2005
Funding: $11.5M

YouTube provides a platform for you to create, connect and discover the world’s videos. The company recently redesigned the site around its hundreds of millions of channels. Partners from major movie studios, record labels, web original creators, viral stars, and millions more all have channels on YouTube. YouTube is predominantly an ad-supported platform, but also offers rental options for a growing number of movie titles. YouTube was founded in 2005 by Chad Hurley, Steve Chen and Jawed Karim, who...

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