When Steve Jobs tells the technology industry to get in line, it gets in line pretty quick. All the initial hair-pulling and angst surrounding Apple’s decision to not support Flash on the iPad is already mattering less and less. At least for video, most of the major online video platforms such as Brightcove and Ooyala are supporting HTML5 playback in the iPad browser. YouTube might eventually get there as well.
Now Kyte is jumping on the HTML5 bandwagon. Kyte videos will stream in an HTML5 player in the iPad browser using the same embed code that triggers a Flash player on other computers. But Kyte is also going to release a software developer kit (SDK) in the next couple weeks which will let its media partners create apps specifically for the iPad. The SDK will also let them create versions of the same apps for the iPhone and the iPod Touch. This will replace the iPhone framework Kyte released last year.
The SDK will customize apps for the larger screen of the iPad, allowing for a larger video player and more room for chat and show guides. In the mockup above from Om Records, you can see how there is more room for the various elements of the app on the iPad.
Kyte’s main customers are media brands, music bands, and brands such as ABC, Fox News, MTV, Lady Gaga, Alicia Keys, and Calvin Klein who want to publish videos to their Websites and mobile apps all from the same system. Kyte’s new Apple “universal” SDK will allow developers to create apps for both the iPhone and the iPad, and send out the correct version depending in the user’s device. They can also charge once and deliver different versions of the app to multiple Apple devices.
The Apple iPad, formerly referred to as the Apple Tablet, is a touch-pad tablet computer announced in January 2010, and released in April 2010. It has internet capabilities running on either WiFi or 3G, and offers an optional dock with a full size mechanical keyboard. The iPad is a line of tablet computers designed, developed and marketed by Apple Inc. primarily as a platform for audio-visual media including books, periodicals, movies, music, games, and web content. Its size and...
Kyte is the online and mobile video platform for media and entertainment. The Kyte Platform combines the real-time, interactive and community building capabilities of the social web with the analytics, control, and monetization features of professional video platforms, enabling companies to converge online and mobile audiences, build community, and monetize.
Brightcove Inc. (NASDAQ: BCOV), a leading global provider of cloud content services, offers a family of products used to publish and distribute the world’s professional digital media. The company’s products include Video Cloud, the market-leading online video platform, App Cloud, a pioneering content app platform, and Zencoder, a leading cloud-based media processing service and HTML5 video player technology provider. Brightcove has more than 6,100 customers in over 60 countries that rely on Brightcove cloud content services to build and...