Dell carbon-neutral, let's all give them a hand

Devin Coldewey

Devin Coldewey is a Seattle-based writer and photographer. He has written for the TechCrunch network since 2007. Some posts he’d like you to read: The Dangers of Externalizing Knowledge | Generation i | Surveillant Society | Choose Two | Frame Wars | The User’s Manifesto | Our Great Sin His personal website is coldewey.cc. → Learn More

Wednesday, August 6th, 2008

How nice! It’s a good day for corporate responsibility. Dell has achieved its goal of carbon neutrality that it set several years ago. And several months early, to boot! It’s corporate responsibility gone wild!

By a combination of company-wide energy efficiency policy, investments in renewable energy, and work with various environmental and conservation groups, they say they’ve offset their substantial carbon footprint. Of course, the products they make are still hugely polluting, what with OEMs not really caring about the toxic materials they put in their components, and of course the whole planned obsolescence thing, but that’s hardly a legitimate criticism of the steps they’ve taken so far (especially when others are much, much worse). Perhaps Apple will be the next to step up?

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