AI

Karine Perset helps governments understand AI

Comment

Karine Perset, AI Expert, OCED Divison for Digital Economy Policy
Image Credits: Karine Perset

To give AI-focused women academics and others their well-deserved — and overdue — time in the spotlight, TechCrunch is launching a series of interviews focusing on remarkable women who’ve contributed to the AI revolution. We’ll publish several pieces throughout the year as the AI boom continues, highlighting key work that often goes unrecognized. Read more profiles here.

Karine Perset works for the Organization for Economic Co-operation and Development (OECD), where she runs its AI unit and oversees the OECD.AI Policy Observatory and the OECD.AI Networks of Experts within the Division for Digital Economy Policy.

Perset specializes in AI and public policy. She previously worked as an adviser to the Internet Corporation for Assigned Names and Numbers (ICANN)’s Governmental Advisory Committee and as Counsellor of the OECD’s Science, Technology, and Industry Director.

What work are you most proud of in the AI field?

I am extremely proud of the work we do at OECD.AI. Over the last few years, the demand for policy resources and guidance on trustworthy AI has really increased from both OECD member countries and also from AI ecosystem actors.

When we started this work around 2016, there were only a handful of countries that had national AI initiatives. Fast-forward to today, and the OECD.AI Policy Observatory — a one-stop shop for AI data and trends — documents over 1,000 AI initiatives across nearly 70 jurisdictions.

Globally, all governments are facing the same questions on AI governance. We are all keenly aware of the need to strike a balance between enabling innovation and opportunities AI has to offer and mitigating the risks related to the misuse of the technology. I think the rise of generative AI in late 2022 has really put a spotlight on this.

The 10 OECD AI Principles from 2019 were quite prescient in the sense that they foresaw many key issues still salient today — five years later and with AI technology advancing considerably. The Principles serve as a guiding compass towards trustworthy AI that benefits people and the planet for governments in elaborating their AI policies. They place people at the center of AI development and deployment, which I think is something we can’t afford to lose sight of, no matter how advanced, impressive, and exciting AI capabilities become.

To track progress on implementing the OECD AI Principles, we developed the OECD.AI Policy Observatory, a central hub for real-time or quasi-real-time AI data, analysis, and reports, which have become authoritative resources for many policymakers globally. But the OECD can’t do it alone, and multi-stakeholder collaboration has always been our approach. We created the OECD.AI Network of Experts — a network of more than 350 of the leading AI experts globally — to help tap their collective intelligence to inform policy analysis. The network is organized into six thematic expert groups, examining issues including AI risk and accountability, AI incidents, and the future of AI.

How do you navigate the challenges of the male-dominated tech industry and, by extension, the male-dominated AI industry?

When we look at the data, unfortunately, we still see a gender gap regarding who has the skills and resources to effectively leverage AI. In many countries, women still have less access to training, skills, and infrastructure for digital technologies. They are still underrepresented in AI R&D, while stereotypes and biases embedded in algorithms can prompt gender discrimination and limit women’s economic potential. In OECD countries, more than twice as many young men than women aged 16 to 24 can program, an essential skill for AI development. We clearly have more work to do to attract women to the AI field.

However, while the private sector AI technology world is highly male-dominated, I’d say that the AI policy world is a bit more balanced. For instance, my team at the OECD is close to gender parity. Many of the AI experts we work with are truly inspiring women, such as Elham Tabassi from the U.S National Institute of Standards and Technology (NIST); Francesca Rossi at IBM; Rebecca Finlay and Stephanie Ifayemi from the Partnership on AI; Lucilla Sioli, Irina Orssich, Tatjana Evas and Emilia Gómez from the European Commission; Clara Neppel from the IEEE; Nozha Boujemaa from Decathlon; Dunja Mladenic at the Slovenian JSI AI lab; and of course my own amazing boss and mentor Audrey Plonk, just to name a few, and there are so many more.

We need women and diverse groups represented in the technology sector, academia, and civil society to bring rich and diverse perspectives. Unfortunately, in 2022, only one in four researchers publishing on AI worldwide was a woman. While the number of publications co-authored by at least one woman is increasing, women only contribute to about half of all AI publications compared to men, and the gap widens as the number of publications increases. All this to say, we need more representation from women and diverse groups in these spaces.

So to answer your question, how do I navigate the challenges of the male-dominated technology industry? I show up. I am very grateful that my position allows me to meet with experts, government officials, and corporate representatives and speak in international forums on AI governance. It allows me to engage in discussions, share my point of view, and challenge assumptions. And, of course, I let the data speak for itself.

What advice would you give to women seeking to enter the AI field?

Speaking from my experience in the AI policy world, I would say not to be afraid to speak up and share your perspective. We need more diverse voices around the table when we develop AI policies and AI models. We all have our unique stories and something different to bring to the conversation.

To develop safer, more inclusive, and trustworthy AI, we must look at AI models and data input from different angles, asking ourselves: What are we missing? If you don’t speak up, then it might result in your team missing out on a really important insight. Chances are that, because you have a different perspective, you’ll see things that others do not, and as a global community, we can be greater than the sum of our parts if everyone contributes.

I would also emphasize that there are many roles and paths in the AI field. A degree in computer science is not a prerequisite to work in AI. We already see jurists, economists, social scientists, and many more profiles bringing their perspectives to the table. As we move forward, true innovation will increasingly come from blending domain knowledge with AI literacy and technical competencies to come up with effective AI applications in specific domains. We see already that universities are offering AI courses beyond computer science departments. I truly believe interdisciplinarity will be key for AI careers. So, I would encourage women from all fields to consider what they can do with AI. And to not shy away for fear of being less competent than men.

What are some of the most pressing issues facing AI as it evolves?

I think the most pressing issues facing AI can be divided into three buckets.

First, I think we need to bridge the gap between policymakers and technologists. In late 2022, generative AI advances took many by surprise, despite some researchers anticipating such developments. Understandingly, each discipline is looking at AI issues from a unique angle. But AI issues are complex; collaboration and interdisciplinarity between policymakers, AI developers, and researchers are key to understanding AI issues in a holistic manner, helping keep pace with AI progress and close knowledge gaps.

Second, the international interoperability of AI rules is mission-critical to AI governance. Many large economies have started regulating AI. For instance, the European Union just agreed on its AI Act, the U.S. has adopted an executive order for the safe, secure, and trustworthy development and use of AI, and Brazil and Canada have introduced bills to regulate the development and deployment of AI. What’s challenging here is to strike the right balance between protecting citizens and enabling business innovations. AI knows no borders, and many of these economies have different approaches to regulation and protection; it will be crucial to enable interoperability between jurisdictions.

Third, there is the question of tracking AI incidents, which have increased rapidly with the rise of generative AI. Failure to address the risks associated with AI incidents could exacerbate the lack of trust in our societies. Importantly, data about past incidents can help us prevent similar incidents from happening in the future. Last year, we launched the AI Incidents Monitor. This tool uses global news sources to track AI incidents around the world to understand better the harms resulting from AI incidents. It provides real-time evidence to support policy and regulatory decisions about AI, especially for real risks such as bias, discrimination, and social disruption, and the types of AI systems that cause them.

What are some issues AI users should be aware of?

Something that policymakers globally are grappling with is how to protect citizens from AI-generated mis- and disinformation — such as synthetic media like deepfakes. Of course, mis- and disinformation has existed for some time, but what is different here is the scale, quality, and low cost of AI-generated synthetic outputs.

Governments are well aware of the issue and are looking at ways to help citizens identify AI-generated content and assess the veracity of the information they are consuming, but this is still an emerging field, and there is still no consensus on how to tackle such issues.

Our AI Incidents Monitor can help track global trends and keep people informed about major cases of deepfakes and disinformation. But in the end, with the increasing volume of AI-generated content, people need to develop information literacy, sharpening their skills, reflexes, and ability to check reputable sources to assess information accuracy.

What is the best way to responsibly build AI?

Many of us in the AI policy community are diligently working to find ways to build AI responsibly, acknowledging that determining the best approach often hinges on the specific context in which an AI system is deployed. Nonetheless, building AI responsibly necessitates careful consideration of ethical, social, and safety implications throughout the AI system life cycle.

One of the OECD AI Principles refers to the accountability that AI actors bear for the proper functioning of the AI systems they develop and use. This means that AI actors must take measures to ensure that the AI systems they build are trustworthy. By this, I mean that they should benefit people and the planet, respect human rights, be fair, transparent, and explainable, and meet appropriate levels of robustness, security, and safety. To achieve this, actors must govern and manage risks throughout their AI systems’ life cycle — from planning, design, and data collection and processing to model building, validation and deployment, operation, and monitoring.

Last year, we published a report on “Advancing Accountability in AI,” which provides an overview of integrating risk management frameworks and the AI system life cycle to develop trustworthy AI. The report explores processes and technical attributes that can facilitate the implementation of values-based principles for trustworthy AI and identifies tools and mechanisms to define, assess, treat, and govern risks at each stage of the AI system life cycle.

How can investors better push for responsible AI?

By advocating for responsible business conduct in the companies they invest in. Investors play a crucial role in shaping the development and deployment of AI technologies, and they should not underestimate their power to influence internal practices with the financial support they provide.

For example, the private sector can support developing and adopting responsible guidelines and standards for AI through initiatives such as the OECD’s Responsible Business Conduct (RBC) guidelines, which we are currently tailoring specifically for AI. These guidelines will notably facilitate international compliance for AI companies selling their products and services across borders and enable transparency throughout the AI value chain — from suppliers to deployers to end users. The RBC guidelines for AI will also provide a non-judiciary enforcement mechanism — in the form of national contact points tasked by national governments to mediate disputes — allowing users and affected stakeholders to seek remedies for AI-related harms.

By guiding companies to implement standards and guidelines for AI — like RBC — private sector partners can play a vital role in promoting trustworthy AI development and shaping the future of AI technologies in a way that benefits society as a whole.

More TechCrunch

To give AI-focused women academics and others their well-deserved — and overdue — time in the spotlight, TechCrunch has been publishing a series of interviews focused on remarkable women who’ve contributed to…

Women in AI: Rep. Dar’shun Kendrick wants to pass more AI legislation

We took the pulse of emerging fund managers about what it’s been like for them during these post-ZERP, venture-capital-winter years.

A reckoning is coming for emerging venture funds, and that, VCs say, is a good thing

It’s been a busy weekend for union organizing efforts at U.S. Apple stores, with the union at one store voting to authorize a strike, while workers at another store voted…

Workers at a Maryland Apple store authorize strike

Alora Baby is not just aiming to manufacture baby cribs in an environmentally friendly way but is attempting to overhaul the whole lifecycle of a product

Alora Baby aims to push baby gear away from the ‘landfill economy’

Bumble founder and executive chair Whitney Wolfe Herd raised eyebrows this week with her comments about how AI might change the dating experience. During an onstage interview, Bloomberg’s Emily Chang…

Go on, let bots date other bots

Welcome to Week in Review: TechCrunch’s newsletter recapping the week’s biggest news. This week Apple unveiled new iPad models at its Let Loose event, including a new 13-inch display for…

Why Apple’s ‘Crush’ ad is so misguided

The U.K. Safety Institute, the U.K.’s recently established AI safety body, has released a toolset designed to “strengthen AI safety” by making it easier for industry, research organizations and academia…

U.K. agency releases tools to test AI model safety

AI startup Runway’s second annual AI Film Festival showcased movies that incorporated AI tech in some fashion, from backgrounds to animations.

At the AI Film Festival, humanity triumphed over tech

Rachel Coldicutt is the founder of Careful Industries, which researches the social impact technology has on society.

Women in AI: Rachel Coldicutt researches how technology impacts society

SAP Chief Sustainability Officer Sophia Mendelsohn wants to incentivize companies to be green because it’s profitable, not just because it’s right.

SAP’s chief sustainability officer isn’t interested in getting your company to do the right thing

Here’s what one insider said happened in the days leading up to the layoffs.

Tesla’s profitable Supercharger network is in limbo after Musk axed the entire team

StrictlyVC events deliver exclusive insider content from the Silicon Valley & Global VC scene while creating meaningful connections over cocktails and canapés with leading investors, entrepreneurs and executives. And TechCrunch…

Meesho, a leading e-commerce startup in India, has secured $275 million in a new funding round.

Meesho, an Indian social commerce platform with 150M transacting users, raises $275M

Some Indian government websites have allowed scammers to plant advertisements capable of redirecting visitors to online betting platforms. TechCrunch discovered around four dozen “gov.in” website links associated with Indian states,…

Scammers found planting online betting ads on Indian government websites

Around 550 employees across autonomous vehicle company Motional have been laid off, according to information taken from WARN notice filings and sources at the company.  Earlier this week, TechCrunch reported…

Motional cut about 550 employees, around 40%, in recent restructuring, sources say

The company is describing the event as “a chance to demo some ChatGPT and GPT-4 updates.”

OpenAI’s ChatGPT announcement: What we know so far

The deck included some redacted numbers, but there was still enough data to get a good picture.

Pitch Deck Teardown: Cloudsmith’s $15M Series A deck

Unlike ChatGPT, Claude did not become a new App Store hit.

Anthropic’s Claude sees tepid reception on iOS compared with ChatGPT’s debut

Welcome to Startups Weekly — Haje‘s weekly recap of everything you can’t miss from the world of startups. Sign up here to get it in your inbox every Friday. Look,…

Startups Weekly: Trouble in EV land and Peloton is circling the drain

Scarcely five months after its founding, hard tech startup Layup Parts has landed a $9 million round of financing led by Founders Fund to transform composites manufacturing. Lux Capital and Haystack…

Founders Fund leads financing of composites startup Layup Parts

AI startup Anthropic is changing its policies to allow minors to use its generative AI systems — in certain circumstances, at least.  Announced in a post on the company’s official…

Anthropic now lets kids use its AI tech — within limits

Zeekr’s market hype is noteworthy and may indicate that investors see value in the high-quality, low-price offerings of Chinese automakers.

The buzziest EV IPO of the year is a Chinese automaker

Venture capital has been hit hard by souring macroeconomic conditions over the past few years and it’s not yet clear how the market downturn affected VC fund performance. But recent…

VC fund performance is down sharply — but it may have already hit its lowest point

The person who claims to have 49 million Dell customer records told TechCrunch that he brute-forced an online company portal and scraped customer data, including physical addresses, directly from Dell’s…

Threat actor says he scraped 49M Dell customer addresses before the company found out

The social network has announced an updated version of its app that lets you offer feedback about its algorithmic feed so you can better customize it.

Bluesky now lets you personalize main Discover feed using new controls

Microsoft will launch its own mobile game store in July, the company announced at the Bloomberg Technology Summit on Thursday. Xbox president Sarah Bond shared that the company plans to…

Microsoft is launching its mobile game store in July

Smart ring maker Oura is launching two new features focused on heart health, the company announced on Friday. The first claims to help users get an idea of their cardiovascular…

Oura launches two new heart health features

Keeping up with an industry as fast-moving as AI is a tall order. So until an AI can do it for you, here’s a handy roundup of recent stories in the world…

This Week in AI: OpenAI considers allowing AI porn

Garena is quietly developing new India-themed games even though Free Fire, its biggest title, has still not made a comeback to the country.

Garena is quietly making India-themed games even as Free Fire’s relaunch remains doubtful

The U.S.’ NHTSA has opened a fourth investigation into the Fisker Ocean SUV, spurred by multiple claims of “inadvertent Automatic Emergency Braking.”

Fisker Ocean faces fourth federal safety probe