women

  • Brit+Co Confirms $20M Raise Led By Intel, Acquires How-To App Snapguide

    Brit+Co Confirms $20M Raise Led By Intel, Acquires How-To App Snapguide

    Big news today for Brit + Co., the lifestyle media and e-commerce business aimed at people interested in crafty projects. The startup has confirmed that it’s raised $20 million in funding, and it has acquired user-generated DIY app Snapguide to add more media to its platform — or, as CEO and founder Brit Morin told TechCrunch, “to build out our community with more… Read More

  • Bellabeat Starts Shipping The Leaf, A Health Tracker Designed For Women

    Bellabeat Starts Shipping The Leaf, A Health Tracker Designed For Women

    Bellabeat, a company that makes a line health trackers and other devices aimed at women, including especially moms and moms-to-be, today begins shipping its first wearable: a piece of “smart jewelry” called the Leaf. The device, which can be worn as a brooch, necklace or bracelet, allows women to record their activity, sleep, stress and reproductive health with the help of an… Read More

  • Conceivable’s New App Puts A Fertility Clinic In Your Pocket

    Conceivable’s New App Puts A Fertility Clinic In Your Pocket

    For women struggling to conceive, in vitro fertilization can be a successful, but also fairly expensive, option. At approximately $15,000 per cycle, and requiring two cycles on average before it works, it’s still beyond the reach of many couples. A new app called Conceivable, launching today, is offering a different option. This subscription-based service delivered through a mobile… Read More

  • An Action Plan For Getting More Women In Tech

    An Action Plan For Getting More Women In Tech

    How can more women be encouraged into technology careers? It’s a question that is often put to delegates at tech conferences, but one which continues to be far harder to answer than it is to ask. The problem of gender imbalance in tech is systemic and societal in Western nations. It’s about expectations and aspirations. Read More

  • Bellabeat Leaf, A Health Tracker For Women, Will Now Track Your Reproductive Cycle Too

    Bellabeat Leaf, A Health Tracker For Women, Will Now Track Your Reproductive Cycle Too

    Bellabeat, the maker of a trio of health trackers for moms and moms-to-be, is now broadening its focus to include a feature set designed to appeal to all women after selling out of its initial pre-orders, netting the company $1.2 million in revenue. With the Bellabeat Leaf, a piece of “smart jewelry” that can be worn as a necklace, pendant, bracelet or brooch to track activity… Read More

  • Bellabeat Debuts A Trio Of Health-Tracking Products For Moms-To-Be And Beyond, Including Jewelry, A Monitor And A Smart Scale

    Bellabeat Debuts A Trio Of Health-Tracking Products For Moms-To-Be And Beyond, Including Jewelry, A Monitor And A Smart Scale

    Fitness-minded individuals have devices like the Fitbit to track their steps and activities. Expectant mothers have Bellabeat. The startup has been selling a low-cost “connected system” that allows moms-to-be to track their pregnancies, including being able to hear, record and share their baby’s heartbeat via a pocket-sized ultrasound tool. Today, the company is releasing a… Read More

  • Luxury Consignment Site Shop-Hers Makes Its Mobile Debut

    Luxury Consignment Site Shop-Hers Makes Its Mobile Debut

    Online consignment shops operate in a crowded market these days with a range of stores offering everything from eBay-like, peer-to-peer sales of clothes bought at The Gap and Target to high-end stores where luxury goods are authenticated, approved and sold on your behalf. One company making a dent on the latter side of that spectrum is Shop-Hers, a marketplace for luxury goods boasting… Read More

  • Getting More Women Into Tech Is Going To Be Awkward

    Getting More Women Into Tech Is Going To Be Awkward

    Big tech companies are pushing hard to get the word out about their efforts to be more inclusive for women, people of color, and other minority groups. We recently covered Google’s latest efforts to get women involved in tech, including sending “at least one person each” to upcoming tech conferences via a new scholarship program and committing $50 million over three years to… Read More

  • Google’s Tepid Plan To Boost Diversity At Tech Conferences

    Google’s Tepid Plan To Boost Diversity At Tech Conferences

    Less than a month after admitting it hires too many white dudes, Google is committing to increasing the number of women and minorities in tech to better reflect society at large. Read More

  • The MEMI, A Smartbracelet For Women, Vibrates When You Get Calls And Texts

    The MEMI, A Smartbracelet For Women, Vibrates When You Get Calls And Texts

    In TechCrunch Disrupt NY’s Startup Alley today, MEMI co-founder and president Margaux Guerard is demonstrating her company’s iPhone-compatible smartbracelet. Aimed at women who tend to carry their mobile phones in their handbag, the MEMI alerts you to incoming calls, texts and calendar events with a discreet vibration. The company, created by former strategy consultant at Bain… Read More

  • Who Runs The (Social Media) World? Girls.

    Who Runs The (Social Media) World? Girls.

    Behind every great social media platform stands millions of great women. And boy do they love their smartphones! According to research compiled by FinanceOnline, which was taken from PEW, Nielsen, and Burst Media, women use social media more often and in more ways then men do. Facebook, Tumblr, Pinterest, Instagram and Twitter all have more women on the platform than men. Pinterest, not… Read More

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