Media & Entertainment

Personal Data Organizer Mustbin Raises $1.5 Million More, Adds Secure Messaging

Comment

Image Credits:

Mustbin, a personal data organizer that lets you snap photos of important documents – like financial statements, home and vehicle information, medical documents, and more – and store those securely in the cloud, has become one of the go-to apps on my iPhone’s homescreen since it launched out of private beta last November. Today, the company is announcing an additional $1.5 million in funding, as well as an expansion of its service to now include a secure messaging component.

Founded in late 2012 by Brian Shin, also the founder and CEO at Visible Measures, Mustbin previously raised $4.5 million in Series A funding from DAG Ventures, General Catalyst Partners, Mohr Davidow, Northgate Capital, Hubspot founder Dharmesh Shah, Jonathan Kraft and other angel investors. The additional $1.5 million, which comes from existing investors, brings the company to $6 million raised to date.

Mustbin 1.5Though a secure document storage application would seemingly compete with the “big guys” in cloud storage, like Google, Microsoft, Dropbox, Box and others, Mustbin’s unique angle is that it’s a mobile-first application where the “documents” are just well-organized iPhone photos. In fact, Shin told us earlier, he came up with the idea for Mustbin because he had tried to keep track of things himself by taking mobile photos, but it had gotten out of hand.

Mustbin’s interface, instead, allows you to organize those sorts of photos into collections like “Wallet,” “Home,” “Car,” and more, and offers guides to help you create your top-level categories as well as import specific types of files (e.g. insurance cards, bank statements, receipts, immunization records, etc.).

Meanwhile, everything you put in Mustbin has AES-256 encryption on it and has end-to-end encryption during cloud sync. The data is stored on Amazon S3, where it’s also encrypted, so even company engineers can’t access it.

Messaging & Bin Sharing

Today, the company is rolling out a couple of features to expand upon what was before an app designed largely for personal use: Secure Messages and Bin Sharing. The messaging feature lets Mustbin users send each other free messages with end-to-end encryption. This makes sense in an app where you’re dealing with sensitive data – instead of flipping over to iMessage to then communicate about those files, you could now do so safely right in the app.

Secure MessagesAdds Mustin’s director of marketing, Matt Fiorentino, “it streamlines the entire experience.”

What’s more is that those messages are then permanently archived in the Mustbin app, so they’ll be available for years after they’re sent.

In addition, with Bin Sharing, Mustbin now allows you to share entire folders (“bins”) with trusted friends and family. For instance, you could share with your significant other a “bin” containing your household documents, while you might use another bin to share photos with your family, and another for organizing hospital bills. Bin members can also now comment and like bin content, which moves Mustbin a bit into “social” app territory.

“Our mission is to enable people to own and control their information and communication. The first step was helping people own their information, which we focused on for the first version of the app,” explains Fiorentino. “The second step is helping people own their communication, which is what Secure Messages and Bin Sharing are about,” he says.

Though the company declined to share exact user numbers, they would say they have “thousands of users” who are now organizing “tens of thousands” of documents. The additional funding will be used to help Mustbin accelerate their growth over the next year to 18 months, we’re told.

The updated version of Mustbin is available here on iTunes.

More TechCrunch

Founder-market fit is one of the most crucial factors in a startup’s success, and operators (someone involved in the day-to-day operations of a startup) turned founders have an almost unfair advantage…

OpenseedVC, which backs operators in Africa and Europe starting their companies, reaches first close of $10M fund

A Singapore High Court has effectively approved Pine Labs’ request to shift its operations to India.

Pine Labs gets Singapore court approval to shift base to India

The AI Safety Institute, a U.K. body that aims to assess and address risks in AI platforms, has said it will open a second location in San Francisco. 

UK opens office in San Francisco to tackle AI risk

Companies are always looking for an edge, and searching for ways to encourage their employees to innovate. One way to do that is by running an internal hackathon around a…

Why companies are turning to internal hackathons

Featured Article

I’m rooting for Melinda French Gates to fix tech’s broken ‘brilliant jerk’ culture

Women in tech still face a shocking level of mistreatment at work. Melinda French Gates is one of the few working to change that.

17 hours ago
I’m rooting for Melinda French Gates to fix tech’s  broken ‘brilliant jerk’ culture

Blue Origin has successfully completed its NS-25 mission, resuming crewed flights for the first time in nearly two years. The mission brought six tourist crew members to the edge of…

Blue Origin successfully launches its first crewed mission since 2022

Creative Artists Agency (CAA), one of the top entertainment and sports talent agencies, is hoping to be at the forefront of AI protection services for celebrities in Hollywood. With many…

Hollywood agency CAA aims to help stars manage their own AI likenesses

Expedia says Rathi Murthy and Sreenivas Rachamadugu, respectively its CTO and senior vice president of core services product & engineering, are no longer employed at the travel booking company. In…

Expedia says two execs dismissed after ‘violation of company policy’

Welcome back to TechCrunch’s Week in Review. This week had two major events from OpenAI and Google. OpenAI’s spring update event saw the reveal of its new model, GPT-4o, which…

OpenAI and Google lay out their competing AI visions

When Jeffrey Wang posted to X asking if anyone wanted to go in on an order of fancy-but-affordable office nap pods, he didn’t expect the post to go viral.

With AI startups booming, nap pods and Silicon Valley hustle culture are back

OpenAI’s Superalignment team, responsible for developing ways to govern and steer “superintelligent” AI systems, was promised 20% of the company’s compute resources, according to a person from that team. But…

OpenAI created a team to control ‘superintelligent’ AI — then let it wither, source says

A new crop of early-stage startups — along with some recent VC investments — illustrates a niche emerging in the autonomous vehicle technology sector. Unlike the companies bringing robotaxis to…

VCs and the military are fueling self-driving startups that don’t need roads

When the founders of Sagetap, Sahil Khanna and Kevin Hughes, started working at early-stage enterprise software startups, they were surprised to find that the companies they worked at were trying…

Deal Dive: Sagetap looks to bring enterprise software sales into the 21st century

Keeping up with an industry as fast-moving as AI is a tall order. So until an AI can do it for you, here’s a handy roundup of recent stories in the world…

This Week in AI: OpenAI moves away from safety

After Apple loosened its App Store guidelines to permit game emulators, the retro game emulator Delta — an app 10 years in the making — hit the top of the…

Adobe comes after indie game emulator Delta for copying its logo

Meta is once again taking on its competitors by developing a feature that borrows concepts from others — in this case, BeReal and Snapchat. The company is developing a feature…

Meta’s latest experiment borrows from BeReal’s and Snapchat’s core ideas

Welcome to Startups Weekly! We’ve been drowning in AI news this week, with Google’s I/O setting the pace. And Elon Musk rages against the machine.

Startups Weekly: It’s the dawning of the age of AI — plus,  Musk is raging against the machine

IndieBio’s Bay Area incubator is about to debut its 15th cohort of biotech startups. We took special note of a few, which were making some major, bordering on ludicrous, claims…

IndieBio’s SF incubator lineup is making some wild biotech promises

YouTube TV has announced that its multiview feature for watching four streams at once is now available on Android phones and tablets. The Android launch comes two months after YouTube…

YouTube TV’s ‘multiview’ feature is now available on Android phones and tablets

Featured Article

Two Santa Cruz students uncover security bug that could let millions do their laundry for free

CSC ServiceWorks provides laundry machines to thousands of residential homes and universities, but the company ignored requests to fix a security bug.

3 days ago
Two Santa Cruz students uncover security bug that could let millions do their laundry for free

TechCrunch Disrupt 2024 is just around the corner, and the buzz is palpable. But what if we told you there’s a chance for you to not just attend, but also…

Harness the TechCrunch Effect: Host a Side Event at Disrupt 2024

Decks are all about telling a compelling story and Goodcarbon does a good job on that front. But there’s important information missing too.

Pitch Deck Teardown: Goodcarbon’s $5.5M seed deck

Slack is making it difficult for its customers if they want the company to stop using its data for model training.

Slack under attack over sneaky AI training policy

A Texas-based company that provides health insurance and benefit plans disclosed a data breach affecting almost 2.5 million people, some of whom had their Social Security number stolen. WebTPA said…

Healthcare company WebTPA discloses breach affecting 2.5 million people

Featured Article

Microsoft dodges UK antitrust scrutiny over its Mistral AI stake

Microsoft won’t be facing antitrust scrutiny in the U.K. over its recent investment into French AI startup Mistral AI.

3 days ago
Microsoft dodges UK antitrust scrutiny over its Mistral AI stake

Ember has partnered with HSBC in the U.K. so that the bank’s business customers can access Ember’s services from their online accounts.

Embedded finance is still trendy as accounting automation startup Ember partners with HSBC UK

Kudos uses AI to figure out consumer spending habits so it can then provide more personalized financial advice, like maximizing rewards and utilizing credit effectively.

Kudos lands $10M for an AI smart wallet that picks the best credit card for purchases

The EU’s warning comes after Microsoft failed to respond to a legally binding request for information that focused on its generative AI tools.

EU warns Microsoft it could be fined billions over missing GenAI risk info

The prospects for troubled banking-as-a-service startup Synapse have gone from bad to worse this week after a United States Trustee filed an emergency motion on Wednesday.  The trustee is asking…

A US Trustee wants troubled fintech Synapse to be liquidated via Chapter 7 bankruptcy, cites ‘gross mismanagement’

U.K.-based Seraphim Space is spinning up its 13th accelerator program, with nine participating companies working on a range of tech from propulsion to in-space manufacturing and space situational awareness. The…

Seraphim’s latest space accelerator welcomes nine companies