SigFig, The ‘Mint For Investments’, Gets A Mainstream Spotlight With New USA Today Partnership

Over the weekend, USA Today unveiled a top-to-bottom redesign as part of a new “digital-first” strategy being undertaken by the 30-year-old newspaper.

As anyone who’s stayed in a hotel probably knows, USA Today, which has the second-largest circulation of any daily print newspaper in the United States, is about as mainstream as it gets when it comes to distribution and mass appeal.

So it’s a big coup for SigFig, the relatively small Silicon Valley startup that just launched its public beta in May, to be powering the new personal finance functions for

SigFig’s technology is helping to power USA Today’s redesigned stock page, online portfolio tracker, and upcoming new mobile apps. The company tells me it expects this could bring SigFig to “millions” more potential users.

The backbone for the new USA Today Money portfolio tracker is provided by SigFig and will contain all of SigFig’s existing features — the ability to track all investment accounts in one place, see interactive graphics that analyze portfolio risk and related fees, and more. The paper also plans to roll out SigFig-powered mobile apps for its portfolio tracker for the iPhone, iPad, and Android platforms sometime in the coming week.

A couple months back, SigFig co-founders Mike Sha and Parker Conrad swung by TechCrunch TV to give us a hands-on demo of SigFig in action:

And here are a couple screenshots of the new USA Today portfolio tracker for the web and the iPhone (click to enlarge):

SigFig USA Today for the web

SigFig USA Today for the iPhone