Google is really serious about using offline media to push its Web browser. After running ads for Google Chrome in the UK, it has today started a similar campaign in The Netherlands, too. Like in the UK, we’re getting reports on billboards appearing all over the country in combination with digital advertising appearing on Facebook and other sites.
Also like in the UK, Google is distributing its message through Metro, a free daily that can be picked up in many public places all over the country. You can access the online version of the newspaper right here, and you’ll see the front and back cover ad when you click through to the Issuu-powered digital edition.
According to Wikipedia (Dutch), Metro in The Netherlands gets printed on 530,000 copies every weekday morning on average and boasts a reach of nearly 2 million readers.
Will these efforts help increase Google Chrome’s market share in The Netherlands and the UK, you think?
Any other European countries where these billboard and newspaper ads have been spotted?