Good news for Yahoo, which until now didn’t have an advertising deal with any of the big social networks. They just announced that they will handle advertising for the UK and Ireland sites of Bebo, one of the large social networks (articles here and here).
The deal will see Yahoo selling the majority of display and video advertising to an audience of 11.6 million members. Yahoo was previously rumored to be in talks to acquire Bebo for $1 billion in May.
This at least gets them in the game. Last year Google snatched up Myspace advertising with a nearly $1 billion deal. Facebook went with Microsoft, and then Friendster announced a multi year deal with Google earlier this year.
The terms of the deal were not disclosed. Google guaranteed revenues to Fox, MySpace’s parent company, pursuant to their deal. And Microsoft was largely rumored to have done the same to win Facebook’s business.
More coverage at TechCrunch UK