New Delhi-based startup AdPushup, which provides A/B testing that integrates with ad networks, has raised $632,000 in its angel round of funding.
Participants include Kima Ventures, Wingify founder Paras Chopra, SlideShare co-founder Amit Ranjan, LinkedIn director of technology Jonathan Boutelle, Yahoo! principal data engineer and architect Sachin Arora, Avlesh Singh, CouponDunia founder Sameer Parwani, Zishaan Hayath, Krishna Jha, Ashim Mehra, Ravi Srivastava, Subham Gupta, Vikram Kapur, and Sunil Kalra. The company ran its syndicate and took all commits on startup funding site LetsVenture.
AdPushup’s A/B testing platform allows web publishers and bloggers to create and test different ad placements, sizes, and types to see which ones make the most revenue. The company says it has grown to about 100 million monthly impressions currently from 500,000 in March 2014, and its average revenue per thousand impressions (RPM) improvement per website it is used by is 68 percent.
Ankit Oberoi, the co-founder of AdPushup, says that the company’s closest competitor is Ezoic. AdPushup wants to set itself apart, however, by allowing web publishers to integrate it with their current ad server or networks, including AdSense, on their sites.
“While we have a lot of startups using A/B testing for conversion rate optimization, they don’t integrate with ad networks and are not built for web publishers. In their algorithms, they use vanilla A/B testing, which doesn’t suit this use case,” says Oberoi. “This is why we call our solution advanced A/B testing (our proprietary patent pending multi-arm bandit solution to be accurate)—a machine learning algorithm, which learn and fight banner blindness, a problem which requires continuous optimization.”
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