EnticeLabs Raises $2 Million From First Advantage and Omniture Founders

EnticeLabs, the Provo, Utah startup behind job ad network TalentSeekr, raised $2 million in a strategic seed round led by First Advantage, a publicly traded company which a recruiting arm. Existing angel investors, including Omniture co-founders Josh James and John Pestana, also invested. The company previously raised $1.3 million from angels two years ago.

The company’s main product is an ad network for job recruiting called TalentSeekr. Employment ads are placed across the Web on social networks, industry forums, and blogs, where they are tested and optimized. It tries to target the most qualified job candidates where they naturally hang out online, instead of targeting only the unemployed on job boards. TalentSeekr is in private beta, but some companies already trying it out include IBM, GE, Dell, and Google.

Last week, EnticeLabs also made an important hire of its own. One of Monster.com’s top sales reps, Cyndi Nicoletti, jumped ship to work for EnticeLabs. Maybe she saw one of their ads.