Well isn’t this a sweet promo from Warner Bros to promote Blu-ray and attempt to eliminate the remaining HD DVD inventory. The trade-in program is a bit weird, though. You don’t actually have to send in the HD DVD disc to get a copy of the same movie on Blu-ray. All WB wants is the original cover sleeve and nothing else. Prices on Blu-ray discs start at $4.95 and go up to $14.95 for the likes of Blade Runner.

You’ll have to pay for shipping as well, which is $6.95 within the continental US and goes up to $8.95 for orders within Hawai’i, Alaska and Puerto Rico. But it’s a pretty smart move to force folks to make the switch. Now go and find that $5 bin of HD DVDs!

Thanks for the tip, ChristoboL

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