CNN.com and Google have announced an agreement that will see Google’s AdSense become the exclusive text link advertising provider on CNN.com.
The deal will also open up the extensive inventory on CNN.com to Adwords’ advertisers.
Senior VP and GM of CNN.com David Payne said the deal would help deliver relevant ads to CNN users, “enhancing their overall experience on CNN.com.”
Although the deal might not initially sound all that exciting, CNN.com is a top 100 site online according to Alexa, making it one of the most popular media destinations online. That’s a lot of pages and ad inventory for Google to sell ads on, inventory that should pay handsomely for all involved.
The terms of the deal were not disclosed, including the length of the agreement, which was described only as “multi-year.”