One of TechCrunch+‘s flagship editorial offerings, the EC-1 is an authoritative, deep analysis into a growth-stage company that not only offers a panoramic view of a specific business, but also teaches lessons learned from the veterans of these organizations, whether they be founders, sales leaders, product managers, software engineers, marketers or anyone else who contributed to the growth of a startup.

The goal with each EC-1 is to help TechCrunch readers understand the intricacies of building a company from as many angles as possible, while also getting situational intelligence on the best tech companies scaling up in the market today. The EC-1 takes its name from the Form S-1 filing that late-stage startups submit to the SEC as part of the IPO process.

Bowery Farming

Image Credits: Nigel Sussman

  • Part 1: Origin storyBowery Farming is forcing us all to look up at the future of vertical agriculture” (3,500 words/14 minutes) — explores the evolution of vertical farming, it’s expansion in Japan and how Bowery Farming was started to bring indoor farming to the masses in the United States.
  • Part 2: Produce developmentHacking lettuce for taste and profit” (2,500 words/10 minutes) — evaluates how Bowery collects data from its farms in order to optimize flavor while also potentially expanding its produce line into new categories like strawberries and turnips.
  • Part 3: Agtech engineeringCan LEDs ultimately replace the sun?” (2,100 words/8 minutes) — investigates two of the most important questions about Bowery Farming: Can it develop a competitive moat with its technology (which it dubs BoweryOS) and just how much environmental benefit can the company derive from its farms?
  • Part 4: Branding, finances and competitive landscapeThe voracious fight for your salad bowl” (3,000 words/12 minutes) — looks at the extremely competitive nature of the produce section at the grocery store and how Bowery intends to build a brand with consumers while finding a route to profitability.

Automattic

Image Credits: Nigel Sussman

Nuro

Image Credits: Nigel Sussman

RapidSOS

Image Credits: Nigel Sussman

CockroachDB EC-1

Image Credits: Nigel Sussman

NS1 EC-1

Image Credits: Nigel Sussman

Nubank EC-1

Image Credits: Nigel Sussman

Expensify EC-1

The Expensify origin story

Image Credits: Nigel Sussman